Abigail Smith
Miamisburg,OH
Summary
Ambitious and motivated marketing student possessing a detailed understanding of the latest marketing trends and techniques and familiarity with job-related software. I am versed in planning and managing social media and website advertisements and content. Imaginative and creative team player eager to gain more experience in the marketing field.
Overview
4
4
years of professional experience
Work History
Manager
Pure Couture Prom and Pageant
Miamisburg, OH
03.2021 - Current
- Managed at least 2 employees each shift, assigning roles and responsibilities to each
- Oversaw the store’s annual and seasonal records, determining sales goals and target profits
- Handled and sorted cash, as well as organizing all other forms of payment
- Handling all special orders, receiving invoices, and inventory
- Provided excellent customer service, making relationships with customers.
Marketing and Content Coordinator Internship
07.2023 - 10.2023
- Planned all social media content for Instagram and TikTok for each month
- Created graphics for social media content using Canva
- Created graphics for social media using Adobe Pro Suite, Adobe Illustrator, InDesign, and Photoshop
- Used Google Analytics to research top SEO keywords and competitors' use of keywords on their websites
- Implemented SEO keyword strategies for online website
- Edited and revised the website using keywords
- Created and ran several successful Google Ads campaigns
- Managed and overlooked Google Ad campaigns using Google Analytics
- Coordinated seasonal photoshoots, coming up with creative ideas while contacting models, hair/makeup artists, photographers, and communicating date/venue
- Collaborated with local businesses through photoshoots and social media content
- Overlooked and ran the store's ambassadors program; assigned personal ambassador codes, and sent weekly email updates keeping track of usage.
Athletics Marketing Internship
University of Dayton Marketing Department
11.2022 - 03.2023
- Assisted with game day and daily operations
- Gained experience in advertisements, marketing operations, and on court execution of promotions
- Thrived in a fast-pace, high-pressure environment, while working well with others.
Sales Associate
Pure Couture Prom and Pageant
Miamisburg, OH
07.2019 - 03.2021
- Worked one-on-one with customers, providing stellar customer service and problem-solving techniques
- Tended to at least 6 customers every hour while working under high-stress situations
- Exceeded all sales goals and targets, while leaving each customer satisfied.
Education
Bachelor of Science in Business Administration - Marketing
University of Dayton
05.2025
High School Diploma -
Miamisburg High School
05.2022
Associates in Business Administration -
Sinclair Community College
05.2022
Skills
- High attention to detail
- Complex Problem Solving
- Leadership Abilities
- Ability to Work with Others/a Team
- Social Media Strategies
- Highly Proficient in Excel
- Using Graphic Design Tools such as Canva, Adobe Cloud, Photoshop, etc
- SEO Strategies and Website Design
Timeline
Marketing and Content Coordinator Internship
07.2023 - 10.2023
Athletics Marketing Internship
University of Dayton Marketing Department
11.2022 - 03.2023
Manager
Pure Couture Prom and Pageant
03.2021 - Current
Sales Associate
Pure Couture Prom and Pageant
07.2019 - 03.2021
Bachelor of Science in Business Administration - Marketing
University of Dayton
High School Diploma -
Miamisburg High School
Associates in Business Administration -
Sinclair Community College
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