Abigail Wadman
Wayback Franchising, LLC
Bristol
8
years of professional experience
Marketing and communications professional with experience managing franchise communications, developing communication strategies, and supporting brand consistency across multiple channels. Skilled in cross-functional collaboration, project management, digital listing management, new franchise onboarding, and maintaining accurate brand information. Proven ability to streamline communications, support marketing initiatives, and enhance franchisee engagement through organized, detail-oriented execution.
Work History
Internal Communications Manager
1 Year 7 Months- Lead internal communications for domestic and international franchisees, ensuring clear, consistent, and brand-aligned messaging.
- Developed and distributed newsletters, memos, marketing calendars, product launch communications, and operational updates to enhance franchisee engagement.
- Partnered with Marketing, Training, and Operations to coordinate cross-functional initiatives and streamline franchise communications.
- Managed digital information, franchise onboarding, and online business listings across multiple platforms to ensure brand consistency.
- Manage digital information, franchise onboarding, and online business listings across multiple platforms to maintain brand accuracy.
International Marketing Associate
1 Year 10 Months- Supported international franchise marketing initiatives, enhancing brand presence in multiple markets.
- Coordinated marketing campaigns and promotional materials, ensuring alignment with brand communications.
- Worked closely with franchise partners to maintain brand consistency.
- Assisted with campaign planning and execution, contributing to comprehensive reporting and analysis.
International Support Specialist
8 Months- Functioned as the main corporate liaison for international franchise partners.
- Coordinated communication between international franchisees and corporate departments.
- Coordinated communication between international franchisees and corporate departments to ensure alignment and support.
- Supported implementation of new operational programs and business initiatives, enhancing franchisee engagement.
Restaurant Manager
6 Months- Oversaw daily restaurant operations, prioritizing exceptional guest service to enhance customer satisfaction.
- Supervised, trained, and coached team members while managing schedules to ensure efficient service delivery.
- Supervised, trained, coached, and scheduled team members.
- Ensured compliance with company standards and food safety regulations, safeguarding guest health and maintaining operational integrity.
Fiduciary Administrator
2 Years 3 Months- Administered approximately 2,100 trust and fiduciary client accounts while ensuring compliance with internal policies and regulatory requirements.
- Processed money movement requests, cash receipts, and account transactions, ensuring accuracy and efficiency to maintain client trust.
- Completed annual account reviews and maintained detailed client documentation.
- Managed bill payment administration for trust clients, supporting timely and accurate financial obligations.
- Responded promptly to client, advisor, and vendor inquiries via phone and email.
- Collaborated with multiple departments to resolve account issues, enhancing service delivery and client satisfaction.
- Mentored and trained new interns on administrative processes and department procedures.
Wealth & Investment Management Intern, Fiduciary Administrator
2 Months- Supported annual account reviews and facilitated new account setups.
- Ensured accuracy of trust documents and client paperwork through thorough review.
- Drafted client correspondence and organized administrative documentation.
- Developed proficiency with Wealth & Investment Management systems.
Education
Bachelor of Business Administration (B.B.A) - Trust & Wealth Management, Financial Planning
Skills
Internal Communications
Internal Branding
Brand Management
International Franchise Support
Franchise Support
Cross-Functional Collaboration
Operations Management
Client Relationship Management
Client management
Communications Strategy
Problem Solving
Leadership
Team Development
Timeline
Internal Communications Manager
Wayback Franchising, LLC
01.2025 - CurrentRead More
International Marketing Associate
Wayback Franchising, LLC
02.2023 - 12.2024Read More
International Support Specialist
Wayback Franchising, LLC
05.2022 - 01.2023Read More
Restaurant Manager
Wayback Franchising, LLC
10.2021 - 04.2022Read More
Fiduciary Administrator
Wells Fargo, N.A
06.2019 - 09.2021Read More
Wealth & Investment Management Intern, Fiduciary Administrator
Wells Fargo, N.A
06.2018 - 08.2018Read More
Campbell University
Bachelor of Business Administration (B.B.A) from Trust & Wealth Management, Financial Planning
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