ABIGAIL ZIELENSKI
Dallas
Summary
Versatile web and digital operations specialist with a strong foundation in project management and creative content creation. Proven success in optimizing websites for performance and user experience, coupled with effective communication and leadership skills that drive collaboration and project success.
Overview
7
7
years of professional experience
Work History
Web & Digital Operations Specialist
Contract
10.2024 - Current
- Rebuild and optimize web pages for mobile responsiveness and cross-browser compatibility
- Integrate tools such as Shopify, Mailchimp, Zapier, and Showit to streamline workflows and improve efficiency
- Troubleshoot website issues, including form submissions and email deliverability
- Manage and update website content, including text, images, and multimedia assets
- Enhanced user experience by implementing consistent updates and performance improvements based on user feedback
- Created new web pages and updated outdated content to align with current branding and user needs
Freelance Photographer & Content Creator
Freelance
01.2019 - Current
- Capture and produce high-quality content for events, brands, and personal clients
- Produced high-quality photo and video content used for marketing, social media, and promotional campaigns
- Completed 100+ client projects, delivering tailored photography for events, brands, and portraits
- Managed 5-10 projects simultaneously, fostering strong client relationships throughout the process
- Direct and collaborate with teams on large-scale shoots and events
Marketing & Communications Specialist
Fresh Harvest Market
11.2023 - 11.2024
- Collaborated with founder to develop and execute marketing strategy for new storefront and website launch
- Designed and maintained company website, ensuring accurate product listings and engaging content
- Created marketing materials including email newsletters, printed flyers, and in-store pamphlets for product launches and promotions
- Planned successful promotional events, pop-ups, and community outreach efforts
- Managed public relations efforts to enhance brand visibility and reputation.
Marketing Manager
YCVF
11.2021 - 11.2024
- Boosted brand awareness and sales through marketing campaigns
- Built and optimized email marketing campaigns/automations, improving open rates and click-through rates by 20–25%
- Ensured cohesive brand identity across digital and print channels, enhancing ad campaigns and social media presence.
- Led team meetings to align on project updates and strategic initiatives.
- Contributed to back-end website development and customization on Shopify, enhancing site functionality.
Social Media Manager
YCVF
05.2021 - 11.2021
- Grew social media engagement by 37% through strategic content planning and trend analysis
- Created platform-specific content tailored to the unique tone, format, and audience
- Executed digital marketing campaigns that drove website traffic and increased sales
- Created all marketing images, videos, emails, and materials
- Produced presentations, trend reports, and product data sheets to support strategic decision-making
Operations Assistant
Pioneer Dream Studios
11.2020 - 02.2021
- Coordinated daily operations, scheduling, and project management to ensure smooth workflow
- Streamlined vendor interactions through effective communication and organized data management.
- Implemented filing systems for project documentation to enhance accessibility
- Assisted in planning events, photoshoots, and special projects
- Planned and executed a grand opening event for the local community at a Frank Lloyd Wright-designed building, attracting 100+ attendees
Education
High School Diploma -
Bartlesville High School
Bartlesville, OK05-2018
Skills
- Website management
- Technical support
- Project coordination
- Operations management
- Task prioritization
- Client communication
- Sales strategies
- Leadership
- Photography and videography
Tools & Platforms
Shopify • Mailchimp • Zapier • Showit • Lightroom • Social Media Platforms
Timeline
Web & Digital Operations Specialist
Contract
10.2024 - Current
Marketing & Communications Specialist
Fresh Harvest Market
11.2023 - 11.2024
Marketing Manager
YCVF
11.2021 - 11.2024
Social Media Manager
YCVF
05.2021 - 11.2021
Operations Assistant
Pioneer Dream Studios
11.2020 - 02.2021
Freelance Photographer & Content Creator
Freelance
01.2019 - Current
High School Diploma -
Bartlesville High School