Accomplished marketing professional with experience crafting messaging, developing unique integrated campaigns, building relationships, and leveraging strong communication. A persistent team player who thrives in many industries and embraces the opportunity to achieve goals with creative problem-solving, understanding, flexibility, and hard work.
Hi, I’m
Abigail Gehring Neff
Warrenton,VA
Summary
Overview
10
years of professional experience
2
Certifications
Work History
Maxar TechnologiesHerndon, VA
Product Marketing Specialist
10.2020 - 07.2022
Job overview
- 3D and Elevation Products
- Campaign Design - Crafted social media and publication advertising to appeal to target market and evaluated results for success
- Content Creation - Created content based on company goals and strategy – video production, data sheets, specialized handouts, landing pages, and website content
- Product Messaging - Craft messaging for Maxar’s 3D product line; use intimate knowledge of all product offerings to tailor messaging to client needs
- Rebranding - Transformed marketing content to align with post-acquisition integration and standardization goals
- Collaboration – Worked with global teams to ensure consistent messaging around 3D products and strength behind combined offerings
- Sales and Marketing Enablement - Internal and external education of complex technologies through clear and consistent content
- Content Management – Content organization and management within multiple digital asset platforms.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Developed Content Visuals - Worked closely with in-house design team to develop visuals
- Tracked Key Performance Indicators - to measure success of campaigns
Maxar Technologies/Vricon Systems LLCTysons Corner, VA
Marketing and Sales Specialist
01.2020 - 10.2020
Job overview
- Content Creation - Draft and edit blogs, specialized handouts, educational videos, and website content
- Applied unique knowledge of 3D products and software to support broader Maxar marketing team
- Graphics Production - support marketing initiatives, including proposals, blogs, slick sheets, and sales enablement
- Product Messaging - Craft messaging for Vricon’s product lines; use intimate knowledge of all product offerings—including use cases—to tailor messaging to client needs
- Events Coordination - Plan and coordinate both virtual and in-person trade shows
- Create event-specific content and evaluate expected ROI
- Managed graphics support, booth design, and giveaway procurement
- Webinar Lead - Successfully researched, proposed, and produced new strategic webinar series to maintain engagement and educate customers on products during COVID-19 pandemic.
Vricon IncTysons Corner, VA
3D Geospatial Specialist
10.2015 - 12.2019
Job overview
LeidosChantilly, VA
GIS Specialist
04.2012 - 10.2015
Job overview
Education
Raymond A. Mason School of BusinessCollege Of William And Mary | Williamsburg, VA
Master of Science from Marketing
12.2023
University Overview
University of VirginiaCharlottesville, VA
Graduate Certificate from Project Management
05.2020
University Overview
Bucknell UniversityLewisburg, PA
Bachelor of Arts from Environmental Studies, Classics
05.2009
University Overview
Skills
- Highly Effective Communications Skills
- Integrated Campaign Management
- Webinar Management
- Content Creation
- Product Messaging
- Event Planning
- Data Analysis
- Target Audience Identification
- Cross-Department Collaboration
- Goal-Oriented Strategy Development
- Project Management
- External Team Collaboration
- Google Analytics
- Website Copy
- Marketing Analytics
Software Proficiency
Software Proficiency
- Alteryx
- Canva
- Jira
- Microsoft Office Suite
- Tableau
- Uberflip
- Workfront
Certification
Product Marketing Certified | eCornell
Content Marketing Certified | Content Marketing Institute
Additional Information
Additional Information
About Me: Recovering Rower, Fiction Reader, CrossFit Enthusiast, Good but Cautious Skier, Novice Needlepointer, Documentary Aficionado, Local Wine and Beer Supporter, Orange Cat Wrangler.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Everything should be as simple as it is, but not simpler.
Timeline
Product Marketing Specialist
Maxar Technologies
10.2020 - 07.2022
Marketing and Sales Specialist
Maxar Technologies/Vricon Systems LLC
01.2020 - 10.2020
3D Geospatial Specialist
Vricon Inc
10.2015 - 12.2019
GIS Specialist
Leidos
04.2012 - 10.2015
Raymond A. Mason School of Business
Master of Science from Marketing
University of Virginia
Graduate Certificate from Project Management
Bucknell University
Bachelor of Arts from Environmental Studies, Classics
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