Abisola Adeyemo

• Researched viewer demographic of more than 252,000 people across 4 states to understand needs and developed communication strategy to bring awareness to their concerns
• Created 6 daily, highly engaging, unique content pieces that ranged from video, digital articles, and pictures that increased brand awareness, captured attention of targeted viewing audience, and reached viral impressions of up to 400,000
• Developed 6 daily print, digital, and video journalistic reports understanding viewers needs, pain points, personas, to construct stories that provided value and gave them insight on buying decisions
• Orchestrated and lead Black History Month marketing campaign, conceptualizing and writing script content, directing video and visual elements, and participating in on-camera speaking portion
• Organized sales team collateral through approval of daily promotional scripts for stories before 5 p.m. newscast

• Wrote 252 pages of novel, with 4 revision phases, and edits from publishing company’s editor

• Conceptualized book and orchestrated all editorial decisions and lead the marketing task force to promote the book and tour across 50 schools, libraries, and event destinations

• Utilized content marketing strategies to organically increase Instagram followers by 40% over 2-month period

• Conducted market research through Survey Monkey and Instagram, polling 100 potential clients on their biggest career pain points
• Analyzed market research data to develop create a 3-month career coaching program, guiding clients through the process of gaining career clarity, job search strategy, and salary negotiation, which lead to salary increases of up to $20,000
• Built go-to-market plan using content funnels, landing pages, and organic social content increasing engagement by 352% over three-month period
• Launched 6-month career development beta-client program which helped clients successfully identify their next career moves within social media management, sports business administration, and medicine

• Coordinated with local partners to create and present 5 radio news reports on tight deadline, utilizing time consciousness to make the reports concise, conversational, and efficient
• Cultivated relationship with community partners, making cold calls and sending persuasive emails to land the station’s first ever media credentials to Orlando’s Haitian food festival
• Became expert on the cross-functional editorial and advertising teams to promote business initiatives to stakeholders and assisting sales team