Kathryn Oleary

• Pitched stories to editorial staff in content areas of news, sports and entertainment.
• Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
• Attended press conferences and other media events to gather relevant information and quotes for stories.
• Collaborated with producers and management to develop newscasts, promotions and teases.
• Developed relationships with sources and contacts to gain additional insight.
• Researched and analyzed newsworthy events, trends and issues.
• Disseminated news content through social media for better engagement with audiences and faster reporting.

• Verified TikToker (kat.oleary) with 500,000 followers and Instagram influencer (@katolearyy) with over 13,000 followers.
• Built deep understanding of digital and mobile marketing to increase audience reach across multiple platforms and collaborated with brands
• Create, produce, organize, and manage release schedule of original content about lifestyle, beauty, fashion, and health.

• Helped plan and execute private, company, and client events.
• Prepared social media posts and videos with eye for viral content strategies.
• Supported public relations managers with writing, researching and preparation of materials

• Managed and coached 15 person team to generate original content and moderate online community members. Designed and implemented social media strategies to align with goals. Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.

• Planned and conducted research and pitched long-form stories to promote investigative news topics. Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television broadcast. Disseminated news content through social media for better engagement with audiences and faster reporting. Conducted and interviewed guests on specific topics.
• Lead news anchor and weather anchor senior year

Minor in Digital Media Engagement

• Cumulative GPA of 3.75
• Recipient of Global Communication Professional Certificate
• Klein Online Marketing Challenge: Directly worked with a company on advancing their advertising and marketing presence on Google.
• Relevant Coursework: Media Criticism, Digital Media and Advertising, Intro to Advertising, Social Media Marketing, Digital Analytics and Reporting, Search Engine Optimization, Intro to Media Planning, Media Business, Programming for Multi-platform Media, News Production Practicum, Media Performance, Personal Branding, The Entertainment Business in London, Media Technology, Media and Society
• Dean's List: Spring 2021, Spring 2022, Fall 2022, & Spring 2023
• Member of TUTV shows: Temple Talk- pop culture and entertainment talk show: host and in-studio correspondent / We Need To Talk- all women talk show: on the street reporter