Karen King
Daleville,VA
Summary
Dynamic Senior Account Executive with a proven track record at Nexstar Broadcasting Group, excelling in sales forecasting and client relationship management. Expert in driving revenue growth through innovative marketing strategies and exceptional communication skills. Recognized for cultivating strong partnerships and mentoring teams to achieve high customer satisfaction and business development goals.
Overview
25
25
years of professional experience
Work History
Senior Account Executive
Nexstar Broadcasting Group
Roanoke, VA
11.2003 - Current
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Managed relationships with external advertising agencies and vendors.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Provided mentorship and training to junior marketing staff to develop their skills and expertise.
- Maintained updated knowledge through continuing education and advanced training.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Senior Account Executive
Clear Channel Independent
Roanoke, VA
06.2000 - 10.2003
- Managed day-to-day client accounts, achieving high customer satisfaction levels.
- Engaged customers through effective verbal communication to assess needs and requirements.
- Organized promotional events and campaigns to boost brand awareness.
- Identified customer needs and recommended optimal products and services.
- Maintained knowledge of industry trends to enhance client service delivery.
- Prepared presentations on new products and services for clients.
- Increased revenue by determining suitable offerings based on customer needs.
- Created detailed reports on sales performance and budget expenditures.
Education
Associate of Arts - TV & Broadcast
Virginia Western Community College
Roanoke, VA05-1999
Skills
- Sales forecasting and analysis
- Client relationship management
- Effective communication and presentation
- Team collaboration and mentorship
- Problem resolution
- Business development
- Excellent communication
- Reliability
- Public relations
- Revenue generation
- Goal setting
- Networking skills
- Customer satisfaction
- Team leadership
Accomplishments
- Exceeded Sales Goals in both TV and Digital Marketing for the last 8 years.
- Received recognition for team leadership.
- Won many awards and compensation for over achieving in goals, contest and team training and client satisfaction.
References
References available upon request.
Timeline
Senior Account Executive
Nexstar Broadcasting Group
11.2003 - Current
Senior Account Executive
Clear Channel Independent
06.2000 - 10.2003
Associate of Arts - TV & Broadcast
Virginia Western Community College
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