Abner Reyes
North Babylon,NY
Summary
A motivated and competent analyst with 8 years of professional experience consisting of increasing profit margins and strategic planning. Looking to bring an acquired skillset to a growing company and thrive in a rapidly changing environment.
Overview
10
10
years of professional experience
Work History
Digital Analytics Manager
Louis Vuitton-moet-hennessy Group, Lvmh
Manhattan, NY
09.2024 - Current
- Deliver monthly global business sales reporting with efficiency to standardize the global view of e-business performance for the Fresh Maison under the LVMH umbrella
- Analyze and deliver regular reporting on CRM programming including email/newsletter, loyalty program, and customer segmentation/audience performance
- Leverage Google Analytics for global and key local markets
- Conduct comprehensive customer data analyses to understand customer buying behaviors, inform segmentation strategies, monitor lifetime value, and deliver personalized marketing strategies
Senior Ecommerce Analyst
David Yurman
NYC
09.2023 - 09.2024
- Lead analytics and optimization initiatives in order to measure campaign performance
- Initiated a complete migration of reports into Tableau to automate and gain additional time for deep dives on customer analytics and channel mix
- Generate insights by using a combination of data studio/snowflake sql queries and tableau for data visualization
- Insights are then presented to stakeholders to outline issues with tagging, campaign ROI and product listings
- Led a project to upsell necklaces for enhancers on the site that ultimately converted into a successful a/b test that increased chain sales by 10%.
Digital Analytics Manager
1-800-Flowers
Jericho
10.2020 - 08.2023
- Analyze website KPIs such as conversion rates, A/B test results, campaign and product performance to provide daily updates
- Visualize data using Data Studio and Tableau to create actionable insights from Google Analytics, FullStory and Qualtrics
- Measure marketing efforts by trending KPIs to compare to previous time periods using Supermetrics queries
- Engage with website developers and marketing teams to optimize funnel steps within checkout flow
- Presented meaningful website optimization proposals to high level executives based on qualitative and quantitative data that significantly increased NPS and customer re-order rate.
Logistics Analyst
Broadridge
Deer Park
12.2018 - 10.2020
- Organized large data sets to optimize billing & warehouse operations
- Analysis helped improve drop shipping and mail piece output
- Maintained an Excel interactive dashboard that summarized outbound data for postage rate change analysis and volume change
- Led a project that created a cost savings opportunity of about 500 thousand dollars in postage expense
- Developed and provided regular statistical reports as requested based on prioritization using Tableau and VBA/Macros.
Business Analyst
Piazzetta
Farmingdale
04.2014 - 10.2018
- Proposed revenue-boosting projects such as improved inventory management systems and menu optimization
- Initiated a full menu analysis (over 30 items) using Excel and Oracle Hospitality to identify KPIs top/least selling items, carrying costs, food costs
- Evaluated cost trends and expenses to produce accurate and timely reports for decision making and budgeting.
Education
Master of Business Administration - Business Analytics (M.B.A.)
St. John’s University
Queens, NY05.2023
Bachelor of Business Administration (B.B.A.) -
Farmingdale State College
Farmingdale, NY12.2018
Associates of Business Administration (A.A.S.) -
Suffolk County Community College
Brentwood, NY05.2017
Skills
- Data Modeling
- A/B Testing
- Funnel Enhancements
- Website Optimization
- Executive PowerPoints
- Ecommerce Analytics
- Forecasting
- SQL Developing
Timeline
Digital Analytics Manager
Louis Vuitton-moet-hennessy Group, Lvmh
09.2024 - Current
Senior Ecommerce Analyst
David Yurman
09.2023 - 09.2024
Digital Analytics Manager
1-800-Flowers
10.2020 - 08.2023
Logistics Analyst
Broadridge
12.2018 - 10.2020
Business Analyst
Piazzetta
04.2014 - 10.2018
Master of Business Administration - Business Analytics (M.B.A.)
St. John’s University
Bachelor of Business Administration (B.B.A.) -
Farmingdale State College
Associates of Business Administration (A.A.S.) -
Suffolk County Community College
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