Abner Reyes
North Babylon,NY
Summary
Results-driven Digital Analytics Manager with extensive experience in luxury brands, specializing in digital analytics and strategic insights that propel e-commerce growth. Proven ability to optimize customer journeys and enhance website performance resulting in impactful business decisions. Strong analytical skills have consistently led to funnel optimization and the delivery of actionable data visualizations. Committed to driving innovative strategies for sustained business success through predictive and prescriptive analytics.
Overview
9
9
years of professional experience
Work History
Digital Analytics Manager
Louis Vuitton-moet-hennessy Group, Lvmh
Manhattan, NY
09.2024 - Current
- Deliver monthly global business sales reporting with efficiency to standardize the global view of e-business performance for the Fresh Maison under the LVMH umbrella
- Analyze and deliver regular reporting on CRM programming including email/newsletter, loyalty program, and customer segmentation/audience performance
- Leverage Google Analytics for global and key local markets
- Conduct comprehensive customer data analyses to understand customer buying behaviors, inform segmentation strategies, monitor lifetime value, and deliver personalized marketing strategies
Senior Ecommerce Analyst
David Yurman
NYC
09.2023 - 09.2024
- Lead analytics and optimization initiatives in order to measure campaign performance
- Initiated a complete migration of reports into Tableau to automate and gain additional time for deep dives on customer analytics and channel mix
- Generate insights by using a combination of data studio/snowflake sql queries and tableau for data visualization
- Insights are then presented to stakeholders to outline issues with tagging, campaign ROI and product listings
- Led a project to upsell necklaces for enhancers on the site that ultimately converted into a successful a/b test that increased chain sales by 10%.
Digital Analytics Manager
1-800-Flowers
Jericho
10.2020 - 08.2023
- Analyze website KPIs such as conversion rates, A/B test results, campaign and product performance to provide daily updates
- Visualize data using Data Studio and Tableau to create actionable insights from Google Analytics, FullStory and Qualtrics
- Measure marketing efforts by trending KPIs to compare to previous time periods using Supermetrics queries
- Engage with website developers and marketing teams to optimize funnel steps within checkout flow
- Presented meaningful website optimization proposals to high level executives based on qualitative and quantitative data that significantly increased NPS and customer re-order rate.
Logistics Analyst
Broadridge
Deer Park
12.2018 - 10.2020
- Organized large data sets to optimize billing & warehouse operations
- Analysis helped improve drop shipping and mail piece output
- Maintained an Excel interactive dashboard that summarized outbound data for postage rate change analysis and volume change
- Led a project that created a cost savings opportunity of about 500 thousand dollars in postage expense
- Developed and provided regular statistical reports as requested based on prioritization using Tableau and VBA/Macros.
Business Analyst
Piazzetta
Farmingdale
04.2014 - 10.2018
- Proposed revenue-boosting projects such as improved inventory management systems and menu optimization
- Initiated a full menu analysis (over 30 items) using Excel and Oracle Hospitality to identify KPIs top/least selling items, carrying costs, food costs
- Evaluated cost trends and expenses to produce accurate and timely reports for decision making and budgeting.
Education
Master of Business Administration - Business Analytics (M.B.A.)
St. John’s University
Queens, NY05.2023
Bachelor of Business Administration (B.B.A.) -
Farmingdale State College
Farmingdale, NY12.2018
Associates of Business Administration (A.A.S.) -
Suffolk County Community College
Brentwood, NY05.2017
Skills
- Data Modeling
- A/B Testing
- Funnel Enhancements
- Website Optimization
- Executive PowerPoints
- Ecommerce Analytics
- Forecasting
- SQL Developing
Certification
- Financial Modeling & Valuation Analyst (FMVA) - Corporate Finance Institute.
Languages
Spanish
Native language
English
Advanced (C1)
C1
Italian
Beginner
A1
Affiliations
- The City Tutors
Timeline
Digital Analytics Manager
Louis Vuitton-moet-hennessy Group, Lvmh
09.2024 - Current
Senior Ecommerce Analyst
David Yurman
09.2023 - 09.2024
Digital Analytics Manager
1-800-Flowers
10.2020 - 08.2023
Logistics Analyst
Broadridge
12.2018 - 10.2020
Business Analyst
Piazzetta
04.2014 - 10.2018
Master of Business Administration - Business Analytics (M.B.A.)
St. John’s University
Bachelor of Business Administration (B.B.A.) -
Farmingdale State College
Associates of Business Administration (A.A.S.) -
Suffolk County Community College
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