Abraham Morales-Cruz
Richmond ,VA
Summary
Seeking a design-focused role with West Elm, where I can apply my background in creative design, client relationship management, and consultative sales. Passionate about creating meaningful customer experiences, cultivating long-term client relationships, and helping customers create spaces that reflect their lifestyle, personality, and vision.
Overview
10
10
years of professional experience
Work History
Customer Experience Consultant
CarMax
Richmond, VA
08.2025 - Current
- Manage high-volume inbound and outbound sales opportunities, guiding customers through vehicle selection, financing, and transaction completion.
- Utilize Salesforce to track account activity, manage follow-ups, and drive progression through the sales funnel.
- Maintain compliance with lending regulations and company policies while handling sensitive financial documentation.
Freelance Photographer
Self Employed
Philadelphia, Pennsylvania
06.2016 - 09.2025
- Managed end-to-end production of editorial, commercial, and branding photography projects, ensuring alignment with client goals.
- Collaborated with clients to clarify branding, marketing, and business objectives.
- Cultivated long-term client relationships across multiple markets, driving consistent repeat business and referrals.
- Edit photos using Adobe Photoshop and other software applications.
Barista
La Colombe Coffee Roasters
Bryn Mawr, Pennsylvania
09.2021 - 11.2024
- Prepared high-quality coffee beverages according to La Colombe's specialty standards, enhancing customer satisfaction.
- Recognized for creating a welcoming atmosphere that encouraged repeat business and customer loyalty.
- Collaborated with team members to ensure efficient workflow during peak hours.
Education
High School Diploma -
Stephen A Douglas High School
Philadelphia, PA06-2013
Some College (No Degree) - Interior Design
University of The Arts
Philadelphia, PASkills
- Cross functional collaboration
- Bilingual proficiency
- Attention to detail
- Client relationship management
- Brand collaboration
- Visual design
- Creative direction
- Composition techniques
- Creative problem solving
Timeline
Customer Experience Consultant
CarMax
08.2025 - Current
Barista
La Colombe Coffee Roasters
09.2021 - 11.2024
Freelance Photographer
Self Employed
06.2016 - 09.2025
High School Diploma -
Stephen A Douglas High School
Some College (No Degree) - Interior Design
University of The Arts