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ABU-HASSAN KOROMA
Stafford,VA
Summary
Dynamic marketing professional with a proven track record at KiaMar Group, LLC, specializing in digital marketing and brand management. Expert in crafting engaging content and executing successful campaigns, enhancing audience engagement by over 30%. Adept at project coordination and market research, driving impactful results through innovative strategies.
Overview
31
31
years of professional experience
Work History
Senior Business Consultant & Co-Owner
KiaMar Group, LLC
Springfield, USA
01.2016 - Current
- Advised on branding strategies to strengthen audience engagement and market positioning
- Support development and execution of marketing campaigns
- Created newsletters and email campaigns to enhance audience engagement using Mailchimp and Constant Contact
- Design marketing materials using Canva
- Developed website content to improve search visibility and align with SEO goals
- Monitor performance and improve messaging
Founder, CEO
Twenty-First Century African Youth Movement (AYM)
Alexandria, USA
01.2000 - Current
- Led digital marketing and communication strategy to enhance brand visibility
- Developed and executed content campaigns to engage target audience
- Managed website and social media content to maintain brand consistency
- Maintain brand consistency across platforms
- Examined audience engagement trends to identify preferences.
Office Manager
Worthington Park Neighborhood Association
Madison, USA
05.1995 - 04.1999
- Managed stakeholder communication to ensure alignment on key projects
- Coordinated communication and outreach initiatives to enhance engagement
- Produced monthly newsletters to inform and connect stakeholders
- Managed daily office operations and maintained efficient workflow processes.
- Oversaw budget management and ensured accurate record-keeping for expenses.
- Facilitated communication between board members and residents for seamless interactions.
- Implemented office policies and procedures to improve organizational efficiency.
- Organized meetings, prepared agendas, and documented meeting minutes for reference.
- Developed relationships with local vendors to support community initiatives effectively.
Education
MBA - General Studies
Norwich University
Norwich, VT06-2020
Master of Arts - Diplomacy (International Commerce)
Norwich University
Norwich, VT06-2019
Certificate - Social Entrepreneurship
Copenhagen Business School
Frederiksberg, Denmark01-2015
Bachelor of Arts - International Relations
University of Wisconsin, Madison
Madison, WI06-1996
Skills
- Digital Marketing
- Marketing Campaigns
- Social Media
- Email Marketing
- Search engine optimization
- Brand Management
- Market Research
- Content creation
- Project Coordination
- CMS
- Microsoft Office
- Graphic Design
Websites
Writing Portfolio
- SLPPToday.com
- AYM-Inc.org
Timeline
Senior Business Consultant & Co-Owner
KiaMar Group, LLC
01.2016 - Current
Founder, CEO
Twenty-First Century African Youth Movement (AYM)
01.2000 - Current
Office Manager
Worthington Park Neighborhood Association
05.1995 - 04.1999
MBA - General Studies
Norwich University
Master of Arts - Diplomacy (International Commerce)
Norwich University
Certificate - Social Entrepreneurship
Copenhagen Business School
Bachelor of Arts - International Relations
University of Wisconsin, Madison