Industry manager with proven track record leading sales and marketing strategy, execution, and performance improvement. Skilled negotiator using diplomatic communication and trust-building relationship management. Delivers business-smart, practical solutions across diverse client needs.
Overview
16
16
years of professional experience
Work History
Chemical Industry Manager
VEGA AMERICAS
Corpus Christi, Texas
02.2026 - Current
Led VEGA Americas industry strategies for measurement instrumentation markets.
Managed key accounts, leveraging application knowledge and industry insight to drive customer satisfaction and retention.
Conducted market research to identify industry trends, customer preferences, and competitor strategies, informing strategic decision-making.
Developed an effective pricing strategy for products and services to maximize profitability.
Drafted compelling presentations and proposals to effectively promote products and services, enhancing customer engagement.
Reviewed sales team performance regularly using KPIs set out by senior management.
Provided technical support during installation and maintenance of systems or equipment.
Business Development Manager
VEGA AMERICAS
Corpus Christi, Texas
08.2024 - 03.2026
Partnered with global teams to build best practices for customers and internal teams.
Worked with sales teams using a top-down sales approach to reach all decision makers.
Collaborated with sales teams on top-down sales strategy to engage all decision makers.
Improved decision-maker coverage by collaborating with the sales team on a top-down sales strategy.
Coordinated with global teams to establish best practices for customer engagement and internal processes.
Developed best practices for customers and internal teams through global collaboration.
Developed internal systems for effective information sharing and documentation maintenance.
Drafted internal white papers to enhance team alignment and facilitate knowledge transfer.
Authored internal white papers to support clearer communication and reference.
DIRECT SALES - OUTSIDE
VEGA AMERICAS
Corpus Christi, TX
12.2020 - 08.2024
Expanded territory sales by 20%.
Established client trust through technical expertise and consistent support.
Cultivated relationships with key customers in refining, petrochemical, upstream, midstream O&G, and food and beverage sectors.
Enhanced customer service by acquiring new accounts and ensuring high-quality service for existing clients.
Trained customers on current products and ways to improve level and pressure measurement performance.
Supported high-level project and application design for industrial I&E and control systems.
OUTSIDE SALES
CLEAN CO SYSTEMS
Corpus Christi, TX
06.2020 - 11.2020
Consistently exceed sales targets by 10-15%.
Prospected new business through targeted outreach, enhancing client acquisition.
Presented service offerings at client locations and addressed service inquiries to support client decision-making.
Conducted outreach calls to potential clients to introduce services.
Prepared sales proposals and completed contracts to facilitate client onboarding.
Research service offerings and regional companies to support sales efforts.
Remain available for customer questions and concerns.
OUTSIDE SALES
AWC, INC
Corpus Christi, TX
02.2018 - 05.2020
Developed new and existing accounts through proactive follow-up and relationship building, enhancing customer retention.
Scheduled and conducted customer and client sales calls and meetings on a proactive basis.
Supported customer growth by maintaining strong sales performance and consistent monthly results above plan.
Cultivated relationships with top tier customers in refining/petrochemical, upstream/midstream O&G, and food and beverage sectors.
Engaged with professional organizations like MCAA and ISA to gain insights and stay informed on industry trends.
Applied technical knowledge of automation, instrumentation, controls, pressure relief valves, and electrical distribution products.
High level project/application design industrial I&E/Control Systems
INSTRUMENT AND ELECTRICAL
SCOTT ELECTRIC COMPANY
Corpus Christi, TX
09.2017 - 01.2018
Tested, calibrated, and inspected monitoring devices to ensure compliance with safety standards.
Designed new measuring and recording equipment.
Installed conduit and wiring.
Performed general maintenance tasks to maintain equipment functionality and reliability.
Contributed to operations at Bill Greehey Valero Refinery by supporting essential processes.
PETROLEUM GEOLOGIST
SAN ISIDRO DEVELOPMENT COMPANY L.C.
Corpus Christi, TX
05.2011 - 05.2017
Facilitated project management for oil and gas prospects, ensuring alignment with operational goals.
Conducted detailed mapping of subsurface geological formations to identify resource locations.
Organized and maintained data records and files to enhance accessibility and accuracy for geological analysis.
Supported oil and gas prospect sales.
Presented prospects to upper management and prepared meeting and agenda items.
Collaborated closely with engineering and land departments.
Created and maintained databases.
Contributed to budgeting and well planning processes, optimizing resource allocation and project timelines.
Industry Sales Manager, Chemical (Player-Coach, Enterprise Sales) at VeriforceIndustry Sales Manager, Chemical (Player-Coach, Enterprise Sales) at Veriforce
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