Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Adam Baurle

Chicago

Summary

Experienced Email Marketing Specialist with over 6 years of expertise in developing, managing, and optimizing comprehensive email marketing campaigns. Skilled in creating engaging content, executing A/B tests, and utilizing data insights to enhance campaign performance while ensuring compliance with industry standards. Adept at collaborating with cross-functional teams to align marketing initiatives and leveraging tools like Salesforce Marketing Cloud to drive successful campaigns.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Campaign Specialist

Oracle
04.2018 - 07.2024
  • Managed the build, QA processes and deployment of B2C email campaigns for 5+ clients, reaching 100M+ customers
  • Developed 1k+ email marketing campaigns that included modular, scripted, transactional, promotional, SMS, API, based campaigns using Oracle's Marketing Cloud, Photoshop, Excel, HTML/CSS, SOAP API, and SQL
  • Led the design and execution of A/B testing procedures to optimize digital marketing campaigns, driving customer engagement and retention.
  • Worked with Salesforce to implement their Customer Data Platform for a high end retailer.
  • Increased user engagement by 15% through Send Time Optimization and Control/Test programs
  • Resolved 100+ client escalations and technical issues, ensuring high client satisfaction.
  • Managed SQL databases, set up filters, and connect jobs to enhance operational efficiency.
  • Developed macro module architecture for 3 major accounts, reducing labor costs by 30% and accelerating deployment.
  • Lead high-impact projects across design, product, and analytics departments for cohesive campaigns.

Bartender

Hawthorne's Backyard and Grill
04.2012 - 04.2018
  • Provided exceptional customer service, fostering positive relationships and ensuring repeat business
  • Demonstrated strong organizational skills, managing over 1,000 customers weekly in a fast-paced environment
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.

Education

College Of DuPage

Skills

  • SQL
  • HTML5
  • CSS3
  • Postman
  • Responsys
  • Figma
  • Photoshop
  • Excel

Certification

ORACLE RESPONSYS CX MARKETING PLATFORM, Oracle


Salesforce- Marketing Cloud Email Specialist Certification (In progress)

Timeline

Senior Campaign Specialist

Oracle
04.2018 - 07.2024

Bartender

Hawthorne's Backyard and Grill
04.2012 - 04.2018

College Of DuPage

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