Adam Caldwell
Richmond,VA
Summary
Accomplished marketing professional with 10 years of demonstrated success developing and implementing strategic approaches to website design and management. A strong communicator with natural leadership talent and high energy. A focused and resourceful project manager that enjoys seeing projects from concept to completion.
Overview
9
9
years of professional experience
Work History
Website and Marketing Manager
Spargo, Inc.
Fairfax
08.2016 - Current
- Optimize 12 websites and branding management for over 6 different clients and maintain overall performance to its individual pages and elements while monitoring website metrics, identifying flaws and taking action to correct them.
- Build reusable coding libraries for future use including HTML and CSS.
- Create original graphics and marketing materials using Adobe Illustrator, InDesign, Photoshop.
- Align the site’s design and messaging with the company's brand, mission, vision, and values.
Marketing Manager
Mid-Atlantic Builders
Rockville
10.2014 - 08.2016
- Maintain the needs of 7 different new home communities.
- Manage corporate budget and marketing finances.
- Production of flyers, brochures and other needs.
- Coordinate production with vendors.
- Manage blog, website and e-blasts.
- Update functionality and components of website.
- OSC and lead generator for sales team.
- Cultivate and maintain several social media platforms and increased activity by 30%.
Education
BA - Communications/Public Relations
Virginia Polytechnic Institute (Virginia Tech)
05.2014
Skills
- Website Management
- HTML/CSS
- UX/UI Best Practices
- Hubspot, WordPress, a2z CRM
- Website Rebranding
- Email Marketing Campaigns
- Digital Marketing
- Copywriting
- Salesforce / Pardot (CRM)
- Adobe Creative Cloud
- Social Media Marketing
- Project Management
- Strategic Planning
- Problem Solving
Timeline
Website and Marketing Manager
Spargo, Inc.
08.2016 - Current
Marketing Manager
Mid-Atlantic Builders
10.2014 - 08.2016
BA - Communications/Public Relations
Virginia Polytechnic Institute (Virginia Tech)
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