Summary
Overview
Work History
Education
Skills
Additional Education and Training
Timeline
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Adam Luell

Fort Lauderdale,FL

Summary

Sales leader with proven success at CDA InterCorp, achieving 21% EBITDA growth through strategic initiatives and P&L management. Skilled in contract negotiation and team leadership, consistently surpassing targets while building strong customer relationships. Proficient in data-driven decision making, enhancing profitability, and cultivating high-performing teams.

Overview

25
25
years of professional experience

Work History

Vice President of Sales and Marketing

CDA InterCorp, LLC (Transdigm)
Deerfield Beach, FL
10.2023 - 01.2025
  • Directed hiring and training of high-performing sales team, resulting in record bookings and 21% EBITDA growth.
  • Developed and executed sales strategies, achieving 9% increase in bookings and 20% growth in sales.
  • Negotiated average price increase of 11% on repeat business to enhance profitability.
  • Restructured third-party representatives, attaining $0.2M productivity improvement while maintaining headcount below plan.
  • Held direct responsibility for consolidated P&L management.

Business Unit Manager

CDA InterCorp, LLC (Transdigm)
Deerfield Beach, FL
10.2020 - 10.2023
  • Delivered 33% growth in bookings and 31% increase in profitable new business through targeted initiatives from FY21 to FY23.
  • Secured over $12M in future revenue by developing business cases for repeatable opportunities.
  • Achieved annual price increases up to 10% on repeat business, surpassing previous benchmarks during FY21-FY23.
  • Negotiated and secured high-value contracts with Halliburton ($1.5M) and Weatherford ($4.1M).
  • Exceeded FY22 bookings plan by 3%, achieving a 13% year-over-year increase while maintaining $400K department underspend.
  • Managed Business Unit P&L to ensure financial targets were met effectively.

President/Owner

Axon Motor Company, LLC
Clearwater, FL
01.2018 - 10.2020
  • Established and managed business operations, achieving revenue growth from $0 to $100K+.
  • Optimized profitability with value-based pricing strategies, ensuring repeat business.
  • Engineered and manufactured electric motor components for medical laser systems, significantly extending legacy hardware lifespan.
  • Developed and launched company website and digital marketing, propelling Axon to the top Google ranking for reverse engineering electric motors.
  • Analyzed foreign-made electric motors for wind power, recommending improvements and ways to manufacture them in the U.S.

Director of Engineering, Quality Manager, Project Engineer

Sensor Systems / Motor Magnetics / Fisher Electric
St. Petersburg, FL
01.2013 - 01.2018
  • Achieved critical milestones by qualifying aerospace systems for clients Boeing and Raytheon.
  • Led engineering teams across three co-located companies, integrating best practices to enhance reliability and manufacturability.
  • Delivered operational improvements through AS9100 Rev D certifications and reduced defects via advanced metrics analyses.
  • Collaborated with the sales team on technical selling, value-pricing strategies, and industry conferences.
  • Designed and tested innovative aerospace components, advancing R&D efforts for multiple aerospace, industrial, and defense applications.

Project Engineer

Woodward MPC
Skokie, IL
10.2007 - 01.2012
  • Designed frameless BLDC motors for spacecraft for scientific and defense applications.
  • Streamlined production processes for permanent magnet alternators, reducing lead times and costs significantly.
  • Contributed to the development of precise aerospace synchro sensors, improving navigation systems.
  • Provided technical support to the sales team, facilitating the acquisition of space-related contracts.
  • Collaborated cross-functionally with operations and quality teams to resolve non-conformances, minimizing review queue times and production delays.

Weapons Safety Manager, Munitions Supervisor

Air National Guard
, USA
09.2000 - Current
  • Developed and inspected 125th weapons safety programs, achieving zero injuries or munitions mishaps.
  • Created explosive site plans for future F-35 operations, minimizing risks to personnel and property.
  • Directed munitions delivery across Qatar, Iraq, and UAE, ensuring 100% accountability and mission success.
  • Received multiple commendations, including an Achievement Medal and Commander's Coin, for leadership excellence.

Education

Bachelor of Science - Applied Mathematics, Engineering, and Physics

University of Wisconsin-Madison
Madison
05.2007

Skills

  • Sales strategy and market analysis
  • P&L and budget management
  • Contract negotiation and performance metrics
  • Team leadership and employee training
  • Customer relationship management
  • Data-driven decision making
  • Cross-functional collaboration
  • Business development and international sales
  • Technical selling and consultative selling
  • Communication skills and rapport building
  • Sales funnel management and forecasting
  • Competitor analysis and profitability assessments

Additional Education and Training

  • Sandler Sales Selling System and Manager Training
  • Certificate for Entrepreneurship and Innovation - Hillsborough Community College - May 2019
  • Veterans Florida Entrepreneur Program - 2018

Timeline

Vice President of Sales and Marketing

CDA InterCorp, LLC (Transdigm)
10.2023 - 01.2025

Business Unit Manager

CDA InterCorp, LLC (Transdigm)
10.2020 - 10.2023

President/Owner

Axon Motor Company, LLC
01.2018 - 10.2020

Director of Engineering, Quality Manager, Project Engineer

Sensor Systems / Motor Magnetics / Fisher Electric
01.2013 - 01.2018

Project Engineer

Woodward MPC
10.2007 - 01.2012

Weapons Safety Manager, Munitions Supervisor

Air National Guard
09.2000 - Current

Bachelor of Science - Applied Mathematics, Engineering, and Physics

University of Wisconsin-Madison

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