Open To Work
JENNIFER RESSLER
Mission Viejo
Summary
Results-oriented Sales Executive with 15 years of experience in leading high-performance teams and crafting go-to-market strategies. Skilled in managing complex sales pipelines and driving revenue growth through data-driven forecasting and KPI management. Expertise in market expansion, strategic partnerships, and collaboration with marketing and customer success teams to achieve organizational goals.
Overview
18
18
years of professional experience
Work History
Vice President of Sales and Marketing
American Window Film
Laguna Hills
03.2025 - Current
- Lead 5 Regional Sales Directors and 40+ sales professionals, managing sales pipeline development, forecasting accuracy and revenue performance.
- Led national revenue strategy and sales performance management across multi-market commercial services organization in 15 locations, enhancing overall revenue generation.
- Implemented CRM driven pipeline tracking system, improving forecasting accuracy by 10% and increasing leadership visibility into sales performance.
- Introduced sales performance KPI dashboards, and structured opportunity inspection processes, increasing win rates by 8%.
- Developed structured sales onboarding and enablement programs to accelerate ramp time and improve productivity of new hires.
- Partnered with marketing and operations to develop and execute go-to-market strategy, supporting market expansion initiatives.
Regional Vice President
System Pavers
Santa Ana
01.2012 - 12.2024
- Scaled regional revenue from $20M to $54M through market expansion, sales performance optimization, and leadership development.
- Led regional revenue strategy and operations for a multi-market region generating $54M in annual revenue.
- Built and led organization of over 130 employees across sales, operations, and project management, enhancing execution of sales strategies and driving revenue growth and market expansion.
- Implemented structured pipeline reviews, forecasting cadence, and sales accountability frameworks, ensuring consistent quota attainment across the region.
- Increased gross profit margins by 16% through pricing strategy and performance management.
- Developed sales forecasting models and executive reporting dashboards, increasing revenue predictability and supporting strategic planning initiatives.
- Increased customer success and onboarding initiatives that improved customer retention and satisfaction metrics to 96%.
Regional Sales Manager
System Pavers
Santa Ana
01.2008 - 12.2011
- Led 7 regional sales managers and 30+ sales representatives, driving alignment across multiple markets.
- Exceeded revenue targets consistently by coaching performance, optimizing territories, and improving sales processes.
- Managed regional sales teams to drive revenue growth and market expansion.
- Developed strategic sales plans aligning with corporate goals and customer needs.
- Trained and mentored sales staff on product knowledge and effective selling techniques.
Education
Bachelor of Science - Psychology
Florida State University
TallahasseeSkills
- Revenue growth strategies
- Enterprise sales strategy
- Go-to-market planning
- Sales pipeline management
- Revenue forecasting
- Market expansion strategies
- Customer acquisition and retention
- Partnership development
- Sales analytics tools
- CRM optimization
- KPI dashboards
- Data-driven performance analysis
- Cross-functional leadership
- P&L ownership
Leadership Highlights
Scaled revenue 170%, growing from $20M to $54M, Built and led 130+ employee organization, Improved gross margins by 16%, Reduced Operating Costs by 42%, Improved satisfaction scores 90%-96%
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridSalary Range
$45000/yr - $200000/yrTimeline
Vice President of Sales and Marketing
American Window Film
03.2025 - Current
Regional Vice President
System Pavers
01.2012 - 12.2024
Regional Sales Manager
System Pavers
01.2008 - 12.2011
Bachelor of Science - Psychology
Florida State University