Open To Work
Adam Palmer
Grand Rapids,MI
Summary
Dynamic, senior leader with nearly 20 years in banking, including progressive leadership roles, culminating in direct reporting to the E.L.T. Proven track record in strategic program implementation of high-impact initiatives, managing compliance/operations, product manager and owner, and driving sales adoption and performance.
Overview
17
17
years of professional experience
10
10
Years of escalating Banking Leadership Experience
2
2
Years of Data & Analytics
2
2
Years of Program Management
Work History
Branch Banking Business Manager, Vice President
Associated Bank
Milwaukee, Wisconsin
02.2024 - 11.2025
- Report to Director of Retail Strategy & Analytics, support E.L.T. through providing data & analysis in executive summaries for strategic insights
- Implemented key initiatives & processes
- Product Owner for scheduling, forecasting, and appointment booking platforms, and S.O.P.s, Salesforce Champion & Super User
- Forecast & model to establish staffing mix and FTE allocation across 140 retail branches, 843 FTE
- Manage Rate Exception Program Portfolio ($2B-$5B) targeting fund retention while maintaining relationship profitability
Market Manager, Vice President
Associated Bank
Appleton, Wisconsin
12.2022 - 02.2024
- Managed sales/operations across multiple retail branches
- Develop/implement sales strategies aligned with corporate vision
- Create and lead skill-building clinics
- Transitioned the market from a reactive service culture to proactive sales through goals-based conversations
- Direct human resources functions, focusing on talent acquisition, development, and retention initiatives
Branch General Manager, Vice President
Huntington National Bank
Grand Rapids, Michigan
10.2015 - 12.2022
- Lead teams in deepening existing relationships through cross-sells and household penetration
- Achieve elevated sales goals as leader of 1 of 3 Mass Affluent branches in Great Lakes Region
- Manage multiple locations as Pod-Leader and Float Pool Manager, ensuring operational efficiency.
Education
Associate of Applied Science -
Mid-Michigan Community College
Mount Pleasant, MIBank Specific Programs
Skills
- Salesforce Champion
- WFM Forecasting
- Sales strategy development
- Vendor & Contract Management
- Policy implementation
- Data Analytics & Reporting
- Performance metrics
- Executive-Level Presentation
- Regulatory Compliance
- PowerBI, Tableau, Cognos, Excel, Workday, Salescape
Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridRemoteTimeline
Branch Banking Business Manager, Vice President
Associated Bank
02.2024 - 11.2025
Market Manager, Vice President
Associated Bank
12.2022 - 02.2024
Branch General Manager, Vice President
Huntington National Bank
10.2015 - 12.2022
Associate of Applied Science -
Mid-Michigan Community College
Bank Specific Programs