ADAM RUBIN
Boca Raton,FL
Summary
Sales-focused marketing executive and former TV producer with over 15 years of experience in revenue growth, business development, and omni-channel sales strategy. Proven track record in driving multi-million-dollar revenue growth, optimizing customer acquisition, and expanding market share. Adept at leading high-performing sales teams, developing competitive go-to-market strategies, and leveraging data-driven decision-making to close deals faster and maximize profitability.
Overview
18
18
years of professional experience
Work History
Head of Marketing & Sales
UpHealth, Inc.
01.2024 - 03.2025
- Increased sales pipeline by 40% through data-driven demand generation and strategic lead acquisition campaigns
- Optimized conversion funnels and sales processes, reducing customer acquisition costs (CAC) by 60% while scaling revenue growth
- Implemented high-impact digital sales strategies, increasing qualified inbound leads and accelerating the sales cycle
Chief Marketing & Revenue Officer
Centric Behavioral Health
04.2021 - 12.2023
- Drove a 30% increase in market penetration, leading to a significant rise in new client acquisitions
- Executed a multi-channel lead generation strategy (SEO, PPC, email marketing, and paid social), increasing lead volume by 35% and customer retention by 20%
- Established strategic sales partnerships that contributed to a 25% revenue boost in less than a year
Senior Sales & Marketing Manager
Sportradar (Acquired Synergy Sports)
02.2019 - 03.2021
- Generated $35M in annual revenue, executing multi-regional sales campaigns targeting sports betting and media clients
- Increased Gaming Suite portfolio revenue by 30% YoY by optimizing sales outreach and client acquisition strategies
- Secured contracts in 75% of new regulated states, significantly expanding market dominance
Senior Product Sales Manager & Account Executive
Synergy Sports
11.2014 - 01.2019
- Led the development and expansion of a video analytics platform, driving $13M in recurring revenue and 2,500+ new accounts
- Achieved 40% YoY sales growth, optimizing customer acquisition strategies and scaling product penetration
- Negotiated and closed high-value contracts with major clients, accelerating B2B enterprise sales
Segment Producer (Sales & Content Strategy)
ABC News / Good Morning America
01.2013 - 11.2014
- Produced high-value content partnerships, increasing sponsorship revenue and brand integration opportunities
- Developed compelling sales-driven storytelling, maximizing audience engagement and advertiser ROI
- Championed a positive and collaborative work environment that fostered creativity and innovation among team members.
Coordinating Producer (Sponsorship & Revenue Strategy)
Major League Baseball (MLB Network)
01.2009 - 12.2012
- Managed high-impact sponsorship activations, contributing to double-digit revenue growth for MLB digital and TV platforms
- Led sales-driven content packaging, optimizing ad placements and monetization strategies
- Championed innovative storytelling techniques to create engaging content that resonated with target audiences.
Field Producer (Revenue & Audience Growth)
TMZ TV
01.2007 - 01.2009
- Developed advertiser-friendly content, increasing brand partnerships and ad revenue
- Boosted viewer engagement and ratings, driving increased network ad sales
- Negotiated contracts with vendors and talent, securing cost-effective agreements for productions.
Education
Bachelor of Science - Telecommunications
University of Florida
Gainesville, FL05-2007
Technical Skills
Google & Microsoft Advertising / Analytics Suites | Salesforce | HubSpot | SEMRush | Adobe Creative Suite | JIRA |
Timeline
Head of Marketing & Sales
UpHealth, Inc.
01.2024 - 03.2025
Chief Marketing & Revenue Officer
Centric Behavioral Health
04.2021 - 12.2023
Senior Sales & Marketing Manager
Sportradar (Acquired Synergy Sports)
02.2019 - 03.2021
Senior Product Sales Manager & Account Executive
Synergy Sports
11.2014 - 01.2019
Segment Producer (Sales & Content Strategy)
ABC News / Good Morning America
01.2013 - 11.2014
Coordinating Producer (Sponsorship & Revenue Strategy)
Major League Baseball (MLB Network)
01.2009 - 12.2012
Field Producer (Revenue & Audience Growth)
TMZ TV
01.2007 - 01.2009
Bachelor of Science - Telecommunications
University of Florida
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