Adam Smith
New York,New York
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
19
19
years of professional experience
Work History
Owner & Creative Director
The Smith Society
09.2019 - Current
- Designed, sourced and manufactured first Swimwear collection
- Oversee company worldwide
- Art Directed and styled campaign shoot
- Designed website and visual point of purchase materials
- Developing new product categories for 2024
- Www.thesmithsociety.com
Co-Owner / Creative Director
Native Ken Eyewear
08.2016 - 01.2019
- Designed launch collection for optical and sun for Native Ken
- Managed wholesale division for US market
- Art Directed Native Ken campaign shoot
- Designed catalog and visual point of purchase materials
- Co-Owner of Retail store located at: 188 8th Avenue, New York, NY 10011.
Sales Director: Dita Eyewear & Thom Browne Eyewear
DITA Eyewear
04.2010 - 05.2016
- Responsible for identifying, opening, and maintaining all Northeast wholesale doors
- Provide product knowledge and sales trainings with all accounts on a Quarterly basis
- Address customer inquiries; interpret and deliver information; propose suggestions; provide guidance; identify, investigate and resolve conflicts
- Rate new product by style & color and forecast sales projections on a biannual basis
- Responsible for creating powerful in-store visual merchandising displays
- Top performer in North American sales for DITA
- Increased Regional Sales 105% in first 6 months
- Projected 100% sales increase for 2011 and achieved 120% increase for Regional Sales in 2011
- Achieved 130% increase over LY for Regional Sales in 2012
- Achieved 42% increase over LY for Regional Sales in 2013
- Achieved a 25% increase over LY for Regional Sales in 2014
- Achieved a 30% increase over LY for Regional Sales in 2015
- Built a 5 million dollar Net Sales Territory in 6 years.
Director of US Sales: JIL SANDER
Marchon Eyewear
02.2009 - 01.2010
- Responsible for launching and driving all US sales for Jil Sander eyewear
- Evaluated target markets and proposed marketing strategies
- Identified top 200 boutiques in US optical market to exclusively target
- Promoted products and services; generated leads and initiated sales
- Opened 43 accounts first 6 months
- Designed, developed and implemented marketing and sales campaigns and employee incentive programs
- Created and managed all phases of direct mail projects
- Rated product for design characteristics and best sellers
- Ordered US inventory based on US and Global ratings and forecasted annual sales goals
- Presented brand presentations to the sales force and to New York Jil Sander boutique.
Sales Specialist: CHANEL
Luxottica Eyewear
09.2008 - 02.2009
- Accountable for managing and maintaining sales for 1.7 million dollar territory within NYC area
- Responsible for all merchandising and sales for 45 accounts in the NY metro area
- Consistently sold 100K / monthly in sales and Trained all accounts on a Quarterly basis.
Head of Sales: Michael Kors/ Calvin Klein/ cK/ Emilio Pucci
Marchon Eyewear
01.2005 - 09.2008
- Originally hired to launch Michael Kors eyewear in the Southern California market
- In the second month of sales became #1 representative in National sales and maintained that title throughout 2005
- Transitioned into Calvin Klein and cK eyewear in 2006
- Increased sales annually by 49% in 2007
- Outstanding sales achievement 2007
- Accountable for managing, maintaining sales and profitability for 130 accounts
- Coordinated, planned and contributed at 12 trade shows: Las Vegas and New York City and 70 trunk show events across Southern California
- 2007 National window merchandising award
- Created powerful in-store displays that stay true to the brand aesthetic and increased revenues consistently by 20% each month over LY
- Trained and coached new sales representatives
- Launched Emilio Pucci Eyewear in to the wholesale market for the greater Los Angeles area in 2008.
Education
Bachelor of Fine Arts -
California Institute of the Arts
Skills
- Business Management
- Budget Administration
- Labor Relations
- Regulatory Compliance
- Factory Sourcing
- Styling Product shoots
Websites
References Available
True
Affiliations
Accessories Council Member
Timeline
Owner & Creative Director
The Smith Society
09.2019 - Current
Co-Owner / Creative Director
Native Ken Eyewear
08.2016 - 01.2019
Sales Director: Dita Eyewear & Thom Browne Eyewear
DITA Eyewear
04.2010 - 05.2016
Director of US Sales: JIL SANDER
Marchon Eyewear
02.2009 - 01.2010
Sales Specialist: CHANEL
Luxottica Eyewear
09.2008 - 02.2009
Head of Sales: Michael Kors/ Calvin Klein/ cK/ Emilio Pucci
Marchon Eyewear
01.2005 - 09.2008
Bachelor of Fine Arts -
California Institute of the Arts