Adam Snyder
Casa Grande,AZ
Summary
Data driven digital marketing expert with 10 years' experience and proven knowledge of conversion tracking, analytics setup, digital and traditional marketing, graphic design, SEO, website construction and maintenance, sales, and effective market copy. Expert-level knowledge in pixel implementation, analytics, conversion tracking, reporting, campaign setup, search engine marketing, search engine optimization, and campaign optimization
Overview
21
21
years of professional experience
1
1
Certification
Work History
DIGITAL ADVERTISING ANALYST II
Cox Media
Phoenix, AZ
08.2024 - Current
- Played a pivotal role in creating secure processes for Cox Media's newly formed Tech Ops team
- Designed and facilitated training programs to onboard and educate new Tech Ops team members
- Developed training programs demonstrating workflow in detail, improving company-wide understanding
- Demonstrated expert support for Google Tag Manager, GA4 and pixel implementation for all markets
- Executed intricate pixel installations across multiple platforms, ensuring accurate tracking and data integrity
- Expert in Google Analytics, including event tracking, cross-domain tracking, and data analysis
- Partnered with sales and clients to create data-driven conversion optimization plans for their campaigns
DIGITAL MARKETING COMMUNICATIONS SPECIALIST
Cox Media
Phoenix, AZ
10.2021 - 08.2024
- Responsible for expert-level quality assurance of campaigns across multiple vendors and platforms
- Liaison between markets and vendors for campaign optimizations and necessary corrections
- Contributed to the establishment and development of MadOps including processes and KPIs
- Demonstrated expert support for Google Tag Manager, GA4 and pixel implementation for all markets
- Co-founded and led the pixel team, driving collaboration and establishing best practices for accurate tracking
- Acted as primary point of contact for pixel-related inquiries and support across the entire organization
- Collaborated directly with clients to troubleshoot and provide support for pixel installation on their websites
DIGITAL ADVERTISING OPERATIONS SPECIALIST
Cox Media (Contracted by Atrium Staffing)
Phoenix, AZ
10.2020 - 10.2021
- Developed comprehensive media plans tailored to clients' needs incorporating budget and strategy
- Proficiently utilized Excel and other tools to expertly craft and execute media plans
PAY PER CLICK SPECIALIST
Get Visible
Scottsdale, AZ
08.2020 - 10.2020
- Established and managed numerous PPC advertising accounts, ensuring ongoing optimization and performance
- Acted as the direct point of contact for clients regarding their PPC accounts, providing essential insight
- Possess advanced proficiency in PPC-related tools such as SpyFu, Optmyzr, AdRoll and others
- Conducted daily tasks encompassing search term research and other optimizations to enhance performance
- Installed tracking pixels for CallRail, Google, and Microsoft to accurately monitor and analyze campaigns
MARKETING CONSULTANT
Casa Grande Dispatch
Casa Grande, AZ
08.2019 - 01.2020
- Analyzed and measured the success rate of advertisements on pinalcentral.com
- Used Google Analytics to measure success rate of advertisements on pinalcentral.com
- Managed and maintained all accounts under my purview, providing regular reports on performance
- Designed effective digital advertisements utilizing Facebook, Instagram, and Oracle Database
RETAIL SALES CONSULTANT
AT&T
Maumee, OH
11.2016 - 02.2019
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
EXPERIENCE SPECIALIST
Verizon
Bowling Green, OH
11.2007 - 02.2016
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.
- Check to ensure that appropriate changes were made to resolve customers' problems.
- Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, or adjusting bills.
- Complete contract forms, prepare change of address records, or issue service discontinuance orders, using computers.
MARKETING
AT&T
Fremont, OH
08.2005 - 11.2007
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Initiate market research studies or analyze their findings.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Education
HIGH SCHOOL DIPLOMA -
Bowling Green Senior High School
Bowling Green, OH05-2001
Skills
- Marketing Analytics
- Pixel Implementation
- Conversion Tracking Implementation
- Amazon DSP
- Power BI
- Attribution Analysis
- Data and Reporting
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Campaign Manager
- SEO/PPC Optimization
- Proficient in Microsoft Office
- Cross-Domain Tracking
Certification
- Google Ads Measurement Certification Google
- Google Analytics Certification Google Analytics
- Conversion Optimization Certification
- Amazon Video Ads Certification Amazon Video
- Amazon DSP Certification Amazon DSP
- Amazon Marketing Cloud Certification Amazon
- Amazon Sponsored Ads Advanced Certification Amazon Sponsored Ads Advanced Certification
- Simpli.fi Platform CertificationSimpli.fi Platform Certification
- Amazon DSP Advanced Certification Amazon DSP Advanced Certification
Languages
English
Timeline
DIGITAL ADVERTISING ANALYST II
Cox Media
08.2024 - Current
DIGITAL MARKETING COMMUNICATIONS SPECIALIST
Cox Media
10.2021 - 08.2024
DIGITAL ADVERTISING OPERATIONS SPECIALIST
Cox Media (Contracted by Atrium Staffing)
10.2020 - 10.2021
PAY PER CLICK SPECIALIST
Get Visible
08.2020 - 10.2020
MARKETING CONSULTANT
Casa Grande Dispatch
08.2019 - 01.2020
RETAIL SALES CONSULTANT
AT&T
11.2016 - 02.2019
EXPERIENCE SPECIALIST
Verizon
11.2007 - 02.2016
MARKETING
AT&T
08.2005 - 11.2007
HIGH SCHOOL DIPLOMA -
Bowling Green Senior High School