Addison Caldwell
Stillwater,OK
Summary
Accomplished professional with expertise in e-commerce and fashion, supported by a strong foundation in merchandising and advertising. Track record of enhancing customer engagement and brand visibility through creative digital marketing solutions. Skilled in establishing unique brand identities and delivering sales growth through well-planned marketing strategies.
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Owner/Founder
MaximalSociety
Online Based
06.2024 - Current
- Established and managed an online women's clothing boutique, encompassing product design, marketing, and operations.
- Developed distinctive brand identity for MaximalSociety, curating trend-driven apparel for college students and young adults.
- Designed and launched fashionable collections, overseeing sourcing, production, and quality assurance.
- Cultivated a strong digital presence on Instagram and TikTok, utilizing targeted ads to boost engagement and sales.
- Managed inventory and shipping processes while implementing cost-effective packaging solutions.
- Ensured efficient order fulfillment and elevated customer satisfaction through streamlined operations.
- Scaled brand from concept to market by leveraging skills in merchandising and business strategy.
Owner
ButtonUp - MaximalSociety
Online Based
05.2024 - Current
- Produced high-quality graphics and promotional materials using Canva and Photoshop to enhance brand visibility across digital platforms.
- Designed and maintained a user-friendly e-commerce website, resulting in increased online sales.
- Updated content regularly and optimized site performance for seamless user experience.
- Managed financial transactions, including order processing, sales tracking, customer inquiries, and timely payments.
- Developed unique custom designs for various organizations, translating digital illustrations into physical items.
- Handled multiple social media accounts, applying photography and editing skills to create engaging content that boosted follower interaction.
Sales Associate
Elora
Stillwater, OK
04.2025 - 08.2025
- Delivered personalized styling and customer service to create a welcoming in-store experience.
- Assisted with merchandising and product displays to highlight seasonal collections. Supported social media and marketing initiatives by creating content and promoting store events.
- Gained hands-on experience in small business operations, including inventory management and sales.
- Helped drive customer engagement and sales through relationship-building.
Office Assistant
Jackson Hewitt
Tulsa, Oklahoma
06.2023 - 08.2023
- Organized and maintained accurate records for clients, ensuring easy accessibility and confidentiality of sensitive information.
- Effectively transformed physical files into digital copies, improving file retrieval and lowering the need for physical storage.
- Organized a filing system, cutting down on misfiled documents and search times to increase efficiency.
- Aided in the effective completion of projects through clear communication and collaboration with colleagues.
Education
Bachelor of Science - General Business
Oklahoma State University
12-2026
Minor - Marketing & Entrepreneurship
Oklahoma State University
Skills
- Advertising
- Business administration
- Brand awareness
- Brand management
- Customer service
- Digital marketing
- E-Commerce
- Fashion buying
- Fashion merchandising
- Fashion styling
- Filing
- Image editing
- Sensitive information
- Site optimisation
- Social photography
- Website updating
Certification
Data Analysis and Visualization with Power BI - Microsoft
References
References available upon request.
Timeline
Sales Associate
Elora
04.2025 - 08.2025
Owner/Founder
MaximalSociety
06.2024 - Current
Owner
ButtonUp - MaximalSociety
05.2024 - Current
Office Assistant
Jackson Hewitt
06.2023 - 08.2023
Bachelor of Science - General Business
Oklahoma State University
Minor - Marketing & Entrepreneurship
Oklahoma State University