Adela Muhić
Summary
Strategic communications and development professional with extensive experience in fundraising, public relations, and stakeholder engagement. Proven track record of leading initiatives that enhance visibility, increase revenue, and boost engagement. Expertise in content development, digital strategy, event coordination, and relationship management, excelling in dynamic settings that prioritize innovation and collaboration. Skilled in converting data into actionable insights and fostering genuine connections with diverse audiences.
Overview
3
3
years of professional experience
Work History
Director of Development
Barren River Area Safe Space, Inc.
04.2024 - Current
- Established organization’s inaugural development program, incorporating donor outreach and fundraising strategies.
- Secured over $95,000 through diverse revenue streams including corporate partnerships and online giving.
- Enhanced holiday campaign engagement by 74%, increasing family adoptions from 35 to 61.
- Doubled proceeds from agency’s Galentine’s Gala, raising funds from $21,000 in 2023 to $47,000 in 2024.
Founder
BiH Memories Foundation
03.2023 - Current
- Founded and led nonprofit organization supporting underprivileged children in Bosnia.
- Executed online crowdfunding campaigns, raising $25,000 through social media and email outreach.
- Directed cross-border volunteer team, managing logistics and task delegation for project execution.
- Ensured successful delivery of aid to children in need throughout Bosnia.
Public Relations Intern
GS&F
03.2023 - 09.2023
- Developed press releases, media advisories, and PR materials with meticulous attention to detail.
- Conducted in-depth media research to identify target demographics and influential outlets.
- Executed comprehensive media monitoring and coverage analysis across six diverse accounts.
PR & Marketing Coordinator
Nu Lox
04.2022 - 03.2023
- Crafted and maintained multi-platform content calendars, contributing to a 40% growth in the brand's social media.
- Created engaging marketing and website copy, leading to an 85% increase in website traffic.
- Developed and implemented successful social media campaigns to support company objectives.
Digital Organizer
Charles Booker for U.S. Senate
08.2022 - 11.2022
- Grew and maintained 10+ digital communities with upwards of 20,000 members, resulting in a 60% increase in online engagement and campaign support.
- Trained 50+ volunteers weekly on conducting phone banking and text banking strategies.
- Engaged and coordinated with local business leaders for a meet-and-greet with the candidate, resulting in raising $10,000 in campaign donations.
Education
Master of Arts - Organizational Leadership
Western Kentucky University
Bachelor of Arts - Public Relations
Western Kentucky University
Volunteer Experience
Community Engagement Coordinator
Bosnian Islamic Center | January 2021 – Present
- Secured multiple year-over-year gifts of $50,000+
- Coordinated Ramadan Donor Night and digital giving, raising over $150,000 in 2025.
- Managed 50+ volunteers and supported all community outreach and communications efforts.
Lead Organizer
Walk to Remember Srebrenica | Bowling Green, KY | 2018 – Present
- Developed and implemented strategic digital and media campaigns, resulting in 45% growth in attendance from 2018 to 2023.
- Managed a team of 80+ volunteers and staff, improving retention and satisfaction.
- Led annual fundraising efforts generating $12,000+ for Bosnian education programs.
- Championed legislative action recognizing July 11 as Srebrenica Genocide Remembrance Day in Kentucky.
References
References available upon request.
Timeline
Director of Development
Barren River Area Safe Space, Inc.
04.2024 - Current
Founder
BiH Memories Foundation
03.2023 - Current
Public Relations Intern
GS&F
03.2023 - 09.2023
Digital Organizer
Charles Booker for U.S. Senate
08.2022 - 11.2022
PR & Marketing Coordinator
Nu Lox
04.2022 - 03.2023
Master of Arts - Organizational Leadership
Western Kentucky University
Bachelor of Arts - Public Relations
Western Kentucky University