Adriana Burnau
Miami,FL
Summary
Highly skilled and adaptable professional with a keen attention to detail, proven experience in managing competing priorities through adept project and time management. Known for clear and concise communication and organization for fostering organizational goals.
Overview
16
16
years of professional experience
1
1
Certification
8
8
years of post-secondary education
Work History
Sr. Marketing & Communications Specialist
Baptist Health South Florida
Coral Gables
12.2019 - 11.2023
- Collaborated closely with cross-functional teams, Marketing & Communications leaders, and hospital executives across various entities to execute projects aimed at enhancing the hospital's brand goals and internal employee communication initiatives.
- Executed development and implementation of comprehensive marketing campaign encompassing TV spots featuring physicians, print ads, digital ads, and website landing page, to increase brand awareness in Palm Beach County market.
- Led project management efforts for creating virtual informative maternity tour videos for 6 hospitals, collaborating with maternity department leaders, video production team, digital designers, writers, and translators.
- Orchestrated curation of website content on Interact platform (Content Management System) for internal hospital communications, while concurrently overseeing management of social media pages for multiple hospitals. Additionally, crafted engaging content tailored for external-facing system-wide digital TVs to promote hospital services, as well as employee and department highlights.
- Utilized analytics to measure effectiveness of content strategies and optimize engagement across various digital platforms.
- Spearheaded project management of Baptist Health Weight-loss Surgery campaign, coordinating and overseeing production of surgeon video interviews for multi-platform use, and patient testimonial videos for paid and organic social media promotion.
- Worked in close coordination with hospital departments and marketing digital web team to ensure website content remained current. Upskilled myself and processed seminar updates for Maternity and Weight-loss classes via EMI platform.
- Played pivotal role in identifying and cultivating connections with patients to unearth impactful stories for media pitches and featured content on social media channels.
Marketing & Communications Production Coordinator 2
Baptist Health South Florida
Coral Gables
04.2008 - 12.2020
- Managed end-to-end creative production process of designed and printed collateral materials aimed at informing patients and community about Baptist Health South Florida's extensive network, comprising 11 hospitals and over 50 outpatient locations, and its comprehensive services.
- Collaborated with external agencies and over six in-house designers, proofreaders, translators, print/distribution vendors to align stakeholder requests with organization's strict brand standards, ensuring consistent messaging and visual identity.
- Demonstrated exceptional proficiency in handling Marketing requests from Executive Group, including those involving time-sensitive and confidential information pertaining to various Boards and annual Board Members retreat.
- Played key role in production and distribution of major Baptist Health publications, including CEO Newsletter, Resource and Baptist Salud magazines, and primary Baptist Health South Florida brochure, among others.
- Leveraged negotiation skills to secure favorable terms with print vendors, determining optimal quality and pricing for print projects. Led setup of sample reviews, edits (as necessary), and final approvals.
Education
Bachelor of Science - Communications
Florida International University
Miami, FL 08.2003 - 12.2007
Associate Of Arts -
Miami Dade College
Miami, FL 08.1997 - 04.2001
Skills
- Project Management: Adept at concurrently managing multiple priorities with competing deadlines
- Effective Communication: Proficient in precise and efficient verbal and written communication, enabling seamless interaction with individuals at all organizational levels
- Team Collaboration: Adept team player with proven ability to interpret, integrate, and respond to needs of both internal and external customers Skilled in issue resolution and adept at gaining support, influencing others, reaching win/win agreements, and effectively managing conflicts
- Proficient in using EMI software platform for website content updates, Canva for creative design and content creation, and adept at quickly learning new digital tools
- Bilingual: Fluent in both English and Spanish, facilitating effective communication in diverse environments
Certification
- Project Management Institute - Certified Associate in Project Management (CAPM), CAPM #2632093, 07/27/2019, 07/26/2024
- Codecademy - Intro to Generative AI Course and Intro to ChatGPT Course, 10/01/2023
- Currently pursuing certification for Full-Stack Engineer
Volunteer Experience
Coral Gables War Memorial Youth Center - Fall 2023 - Teaching 8-11-year-old girls volleyball basics, camaraderie, the importance of exercise, and most importantly, having fun through challenges.
Timeline
Sr. Marketing & Communications Specialist
Baptist Health South Florida
12.2019 - 11.2023
Marketing & Communications Production Coordinator 2
Baptist Health South Florida
04.2008 - 12.2020
Bachelor of Science - Communications
Florida International University
08.2003 - 12.2007
Associate Of Arts -
Miami Dade College
08.1997 - 04.2001