Adriana Castaneda
PLANO,TX
Summary
Dynamic leader with a proven track record at BEAUTY INNOVATION INTERNATIONAL, enhancing brand visibility and streamlining operations for cost efficiency. Excelled in cross-functional team leadership and regulatory compliance, significantly boosting sales proficiency through innovative beauty product demonstrations. Skilled in corporate governance and fostering high customer satisfaction, adept at driving projects to successful completion.
Overview
26
26
years of professional experience
1
1
Certification
Work History
CFO/Startup Founder
BEUATY INNOVATION INTERNATIONAL (BINNIN BEAUTY)
06.2019 - Current
- Traveled extensively to client sites, working closely with product users to identify up-selling opportunities.
- Educated clients on production and benefit protocols through in-depth training procedures.
- Introduced new products and enhanced distributor sales and service capabilities through presentations, training and demonstrations.
- Developed and conducted product knowledge training sessions for sales, marketing, and customer care staff.
- Managed documentation of and training on production procedures and work instructions.
- Attended [Number] retailer and distributor product and sales training events to consistently increase product knowledge.
Education Coordinator/Head Educator
AVIAMERICA LLC (CADIVEU Brazil)
09.2014 - 06.2019
- Conducted in house training to all members of the sale force to promote the product line.
- Coordinated the schedule of all cosmetology educators in support of to the sales department. Conduct specialized training and certification for professional hair products to customer’s purchasing the company’s professional hair treatment products throughout the United States.
- Prepared presentation and assist the sales department to meet their sales goals.
- Served as a liaison between the company and news media, marketing companies, and radio shows.
- Raise awareness of the brand through education, marketing, online courses, and in person classes by teaching beauty professionals the correct methods used for the line of products offered by the company.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Customer Service Representative Team Lead
GIROSOL CORPORATION
02.2003 - 11.2010
- Monitored customer service calls to verify representatives' adherence to service standards and best practices.
- Built positive rapport and relationships for high levels of customer satisfaction.
- Implemented company policies and procedures for professional, cohesive customer care.
- Coached and mentored service representatives to deliver polite, professional customer interactions.
- Developed customer service initiatives to improve performance and uplift satisfaction scores.
- Supervised large teams with guidance, support and direction for high-quality customer care.
- Assisted in BSA and AML procedures during the night shift.
Customer Service Representative
UNITED SERVICE GARGO
01.1999 - 09.2002
- Responded to customer requests for products, services, and company information.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
- Prepared weekly sales report for management.
- Reduced process inconsistencies and effectively trained team members on best practices and protocols.
Education
Technical Degree in Cosmetology
Academy of Career Training
Orlando, FL01-2012
Bachelor of Science - Advertising
Universidad Central
Bogota, Colombia01-1997
Skills
- Corporate governance
- Regulatory compliance
- Cost reduction strategies
- Cross-functional team leadership
- Beauty product demonstration
- Application techniques
- Sales proficiency
Certification
- Licensed Cosmetologist - Dallas
- Academy of Career Training - Technical Degree in Cosmetology, 2010 - 2012
- Certification in Brazilian Blow Out, Orlando, FL 2013
- Certification in Stefano’s Keratin, Orlando, FL 2013
- Certification in Facial Treatment, Orlando, FL 2014
- Certification in Professional Makeup and Hairstyles, Orlando, FL 2014
- Certificate in Colorimetry Lof Line, Brazil 2021
- Hair Diagnostics Certificate, Dallas, TX 2023
- Camp Samra, Medellin, Colombia 2024
- Certificate in Colorimetry Dallas 2024
- Certificate in Straightening and Protocols for Hair Therapy Medellin, Colombia 2024
- Trichology One Certificate Medellin, Colombia 2024
Timeline
CFO/Startup Founder
BEUATY INNOVATION INTERNATIONAL (BINNIN BEAUTY)
06.2019 - Current
Education Coordinator/Head Educator
AVIAMERICA LLC (CADIVEU Brazil)
09.2014 - 06.2019
Customer Service Representative Team Lead
GIROSOL CORPORATION
02.2003 - 11.2010
Customer Service Representative
UNITED SERVICE GARGO
01.1999 - 09.2002
- Licensed Cosmetologist - Dallas
- Academy of Career Training - Technical Degree in Cosmetology, 2010 - 2012
- Certification in Brazilian Blow Out, Orlando, FL 2013
- Certification in Stefano’s Keratin, Orlando, FL 2013
- Certification in Facial Treatment, Orlando, FL 2014
- Certification in Professional Makeup and Hairstyles, Orlando, FL 2014
- Certificate in Colorimetry Lof Line, Brazil 2021
- Hair Diagnostics Certificate, Dallas, TX 2023
- Camp Samra, Medellin, Colombia 2024
- Certificate in Colorimetry Dallas 2024
- Certificate in Straightening and Protocols for Hair Therapy Medellin, Colombia 2024
- Trichology One Certificate Medellin, Colombia 2024
Technical Degree in Cosmetology
Academy of Career Training
Bachelor of Science - Advertising
Universidad Central
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