Andrew Caruso
Beauty Proffesional
Crossville,Tennessee
Summary
With over 20 years of experience in the Professional Beauty sector, I thrive on exceeding expectations and forging new partnerships. My passion lies in team building and helping those who join the industry adapt and thrive. As the industry evolves, so do I, constantly adapting to meet customers' ever-changing needs. My expertise lies in team building, driving sales, and strategic sales planning. I believe in being a perpetual student, continuously learning from challenges and adapting to ensure I meet the needs of any company. From my beginnings as a stylist to leading six global companies today, it has been an incredible journey, and I am eager for the next challenge.
Overview
18
18
years of professional experience
Work History
Executive Vice President of Sales
Skyline Beuaty Group
Fort Lee, NJ
10.2023 - Current
- Developed and implemented sales strategies to increase market share.
- Monitored competitor activities and trends in the marketplace to identify opportunities for growth.
- Negotiated pricing agreements with vendors to ensure competitive rates while maximizing profits.
- Strategic Sales Planning: Develop and execute comprehensive sales strategies aligned with organizational goals for all six brands. This includes analyzing market trends, identifying growth opportunities, and setting sales targets.
- Hair Show Planning and Execution: Lead the planning and execution of 6 hair shows in 6 monhts and related events to showcase the brands' products. This involves coordinating logistics, managing budgets, and ensuring successful brand representation at each event. Designing a show booth, team , and incentives.
- International Sales Expansion: Implement sales strategies tailored to each of the 14 countries in the target market. This includes conducting market research, understanding cultural nuances, and adapting sales approaches to maximize revenue and market share.
- Brand Building: Spearhead efforts to build brand awareness and equity from the ground up. Develop and execute marketing and sales initiatives to establish the brands as leaders in their respective markets.
- Broker and Sales Group Management: Oversee a network of brokers and sales groups responsible for distributing the brands' products. This involves providing guidance, training, and support to ensure alignment with sales objectives and standards.
- Retail Partnership Agreements: Negotiate and facilitate agreements with department stores and other retail partners to expand distribution channels. This includes developing pricing strategies, terms of sale, and promotional activities to drive sales and enhance brand visibility.
- Sales Performance Analysis: Monitor and analyze sales performance metrics to evaluate the effectiveness of sales strategies and initiatives. Use insights gained to identify areas for improvement and optimize sales processes.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product development, and finance, to ensure alignment and integration of sales efforts with overall business objectives.
- Team Leadership and Development: Lead and mentor a team of sales professionals to drive performance and foster a culture of excellence. Provide coaching, training, and professional development opportunities to support team members' growth and success.
- Budget Management: Develop and manage budgets for sales initiatives, events, and other activities. Ensure resources are allocated effectively to maximize return on investment and achieve sales targets.
East Coast Sales Manager
CosmoProf Beauty Supply
Crossvile, TN
04.2023 - 08.2024
- Leads a team of 9 Account Executives covering 24 States Plus Canada
- Pro-actively identified and solved complex problems impacting sales and business direction.
- Connected with current customers to assess satisfaction, determine needs and offer new services.
- Oversaw new product rollouts and program changes.
- Grew brand awareness by increasing market penetration with customer-focused approaches.
- Authored intensive sales reports on representatives and customer categories to recommend detailed plans and implement through marketing and promotional programs.
- Created new product penetration and retail market opportunities to improve bottom-line profits.
- Gathered and modeled sales data to uncover trends and adjust strategies to capitalize on latest information.
- Re-engaged lapsed accounts to establish relationships and promote products.
- Reduced process gaps, updating sales collateral and training materials while mentoring new hires on protocol and best practices.
- Managed customer accounts to attain sales goals and distribution targets.
- Resolved customer complaints regarding sales and service.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
Full Service Leader
CosmoProf Beauty Supply
Crossville, TN
12.2019 - 04.2023
- Lead a tema of 29 covering 9 states
- Drive sales of company products and services by meeting with customers using strategic and organized approach.
- Complete regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
- Maintain knowledge of current promotions, exchange guidelines, payment policies and security practices.
- source and maintained relationships with peers and upper management to drive team success.
- Create successful strategies to develop and expand customer sales.
- Penetrate new markets by investigating competitor products, services and trends.
- Devise creative territory development strategies, leading team to generate $1 million in new business.
- Hire and motivated high-performing sales team
- Train staff members on effective sales techniques, boosting individual and group goal attainment.
- Diminished workflow gaps by managing in-house and multi-state remote personnel to ensure optimal productivity.
Distributor Sales Consultant
CosmoProf Beauty Supply
Syracuse, NY
10.2009 - 11.2019
- Monitored customer order process and addressed customer issues.
- Created successful strategies to develop and expand customer sales.
- Acquired new customers and identified unique needs to deliver relevant products.
- Developed eye for detail and suggested accessories to complement purchase.
- Demonstrated product features to align with customer needs.
- Fostered relationships with customers to expand customer base and retain business.
- Developed key customer relationships to increase sales.
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
- Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
Store Associate
CosmoProf
Syracuse, NY
11.2006 - 10.2009
- Welcomed customers, offered to help locate items and suggested merchandise without being intrusive or pushy.
- Recommended merchandise to customers based on needs and preferences.
- Recommended, selected and located merchandise based on customer desires.
- Answered telephone to give callers store information and look up order details.
- Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
- Unloaded and moved merchandise to maintain aisles and set up product displays.
Education
Cosmetology - Cosmetology Education
Phillips Cosmetology
Syracuse, NY04.2005
High School Diploma -
Bishop John Grimes Prepatory
Syracuse, NY06.2004
Skills
- Merchandising Proficiency
- Team Member Motivation
- Effective Customer Upselling
- Customer Seating
- Staff Training and Motivation
- Relationship Building
- Planning & Organizing
- Organizational Skills
- Active Listening
- Problem Resolution
- Team Building
- Team Management
- Training & Development
- Trade Show development and Execution
- Supervision & Leadership
- Conflict Resolution
- Computer Skills
- Customer Service
Accomplishments
- Recognized as the rookie of the year 2011 for outstanding performance and team contributions.
- Recognized as Highest YOY DSC 2011
- TOp new Door FSL 2021
- Top order count FSl 2021
- DSC Epic Pinnacle Award winner 2018 DSC Silver +30% YOY
- DSC Wella Partner of the Year 2016
- DSC Ag Top 25 2014
- FSL #2 in conversions for 2022
Timeline
Executive Vice President of Sales
Skyline Beuaty Group
10.2023 - Current
East Coast Sales Manager
CosmoProf Beauty Supply
04.2023 - 08.2024
Full Service Leader
CosmoProf Beauty Supply
12.2019 - 04.2023
Distributor Sales Consultant
CosmoProf Beauty Supply
10.2009 - 11.2019
Store Associate
CosmoProf
11.2006 - 10.2009
Cosmetology - Cosmetology Education
Phillips Cosmetology
High School Diploma -
Bishop John Grimes Prepatory
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