Adriana Jordan
Sussex
Summary
Accomplished and results-driven business development and account manager leader with a proven track record of delivering revenue and profit gains in competitive manufacturing markets. Skilled at identifying opportunities, improving focus and processes, and providing tactical business solutions. Successful in developing and implementing marketing strategies and business plans to retain and attract customers. Exceptional communicator with strong relationship-building skills. Passionate about soccer, youth development, and personal growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Head Soccer Coach
SC Wave Academy & Futsal Factory
12.2022 - Current
- Led players in understanding positioning, techniques, and teamwork.
- Delivered engaging, age-appropriate coaching sessions to enhance team performance and love for the game.
- Built a positive team culture by promoting sportsmanship and respect.
- Maintained open communication with parents, players, and staff.
eCommerce Account Manager
GenAlpha
01.2015 - 12.2022
- Responsible for successfully delivering GenAlpha' Equip 360 digital solutions to assigned customers, to include eCommerce, Interactive Parts Manuals, Analytics, Warranty, RMA and Product Configurator.
- Led new customer discovery, onboarding, implementation and launch processes of all GenAlpha's digital tools.
- Developed tailored marketing strategies for clients that resulted in improved visibility and conversions.
- Built and maintained strong customer relationships with new and existing customers.
- Managed ongoing customer accounts by identifying customer challenges and opportunities for business retention, growth, and contract renewals.
Aftermarket Marketing Manager
Caterpillar (formerly Bucyrus)
01.2014 - 01.2015
- Managed aftermarket marketing materials for the electric rope shovel and dragline product lines.
- Developed and improved existing processes.
- Led dealer advisory group meetings and identified strategic actions to support business plan.
- Increased dealer engagement for the Dragline product line and material release velocity.
Commercial Manager
Caterpillar (formerly Bucyrus)
01.2012 - 01.2014
- Direct responsibility for 5 departments to include Training, Sales and Contracts, Technical Publications, Aftermarket Engineered Solutions and Application Engineering, a team of 25 employees.
- Developed the best team by utilizing employee opinion survey (EOS) and talent management tools.
- Exceeded 2012 capital equipment sale by 7.7M and spare dipper business plans by 3.7M.
Portfolio Manager
Bucyrus International
01.2010 - 01.2011
- Direct responsibility for quotation of Surface Mining equipment (Shovels, Drills, Draglines and Trucks) and customer visitor process.
- Managed a total of 3 team members within 2 different departments (Machine Sales and Customer Visits).
- Established a robust new machine tender inquiry process to address multi-product tender inquiries.
- Developed, launched, and managed a new customer visit process by integrating the Disney Quality Service model.
- Shifted the focus from a factory visit to a commercial selling opportunity.
- Customer visits increased from 6 in 2009 to over 60 in 2011 with minimal disruption to the business.
- Traveled to South Africa and Germany to assist field sales in the preparation and negotiation of machine sales proposals.
Machine Sales Associate Manager – Shovels & Drills
Bucyrus International
01.2008 - 01.2009
- Direct responsibility for quotation of electric rope shovels and drills including accountability for booked sales and net margins.
- Interfaced with various departments and field sales to prepare and provide comprehensive, accurate, competitive, and on-time responses to shovel and drill tender inquiries globally (~$25M & ~$6M mining capital equipment) in South Africa, Canada, and China.
- Visited Canada several times to support field sales in the groundwork and negotiation of sales proposals.
- Visited Chile and Brazil major customers to assist field sales promote parts business.
Machine Sales Administrator – Shovels
Bucyrus International
01.2007 - 01.2008
- Direct responsibility for quotation of electric rope shovels including accountability for booked sales and net margins.
- Interfaced with various internal departments and field sales to prepare and provide comprehensive, accurate, competitive, and on-time responses to shovel tender inquiries globally (~$25M mining capital equipment).
- Exceed machine sales business plan including bookings and margins.
- Successfully prepared more than 80 proposals and 10 tender inquiries despite short deadlines.
Parts Product Analyst
Bucyrus International
01.2005 - 01.2007
- Direct responsibility for the crawler link and brake commodities including accountability for booked sales and net margins.
- Developed and executed brakes and undercarriage parts business strategy.
- Analyzed global market opportunity and competitive landscape and implemented pricing, promotion, forecasting and inventory strategies.
- Exceeded parts business plan including bookings and margins
- Visited Chile, Peru and Brazil major customers to assist field sales promote parts business.
Education
Master of Science - Professional Counseling License
Concordia University
Mequon, WI12-2027
Bachelor of Arts - International Business
Cardinal Stritch University
Milwaukee, WI05.2004
Associate of Science - General Education
National American University
Rapid City, SD05.2001
Skills
- Goal-oriented planning
- Strategic business administration
- Cross-functional project coordination
- Strategic client management
- Customer relationship management
- Cross-functional teamwork
PROFILES
https://www.linkedin.com/in/adriana-berton-jordan-bbbb6b80/
Certification
- Top 5 Strengths Finder Report: Focus, Achiever, Includer, Significance and Competition
- Caterpillar, Society of Women Engineers National Conference
- Caterpillar, Powering Up Leadership Program
- Disney, Approach to Quality Service
- Bradley University, Building Leaders
- American Management Association, Pricing Training
- Spanish Language Certificate
- Northwest Partners Program, Time Management/Personality Types/Negotiation/Sales
- U.S Soccer, Introduction to Grassroots Coaching U.S Soccer
- U.S Soccer, 4x4 Online Course
- U.S Soccer, 9V9 Blended Virtual Classroom & In-Person
LANGUAGES
Portuguese - Native or Bilingual
Native or Bilingual
English - Native or Bilingual
Native or Bilingual
Spanish - Professional Working
Professional Working
Awards
- Caterpillar Latino Connection (CLC) Leadership Team
- Caterpillar, Facility and Product Group, Engagement Leadership Team
- Caterpillar, Selection Team, Society of Women Engineers National Conference
- Caterpillar, Selection Team, Powering Up Leadership Program
- Bucyrus/Caterpillar, Exceeded expectations, 2009, 2010, 2011
- Bucyrus, Employee of the Month, October 2008
- Cardinal Stritch University, Scholar Athlete Award
- Cardinal Stritch University, Varsity Soccer Captain
- Cardinal Stritch University, All American Student-Athlete, NAIA
- National American University, Graduated with Distinction
- National American University, Academic Excellence Award, 1999, 2000, 2001
- State Team, Brazilian Champion 4x400, Track & Field
- Track and Field World Championship National Team, Italy
- Aramacan Futebol Clube, Leading Score Player, 1993, 1994, 1995, 1996, 1997
- Aramacan Futebol Clube, Champion Team, 1992, 1994, 1995
Timeline
Head Soccer Coach
SC Wave Academy & Futsal Factory
12.2022 - Current
eCommerce Account Manager
GenAlpha
01.2015 - 12.2022
Aftermarket Marketing Manager
Caterpillar (formerly Bucyrus)
01.2014 - 01.2015
Commercial Manager
Caterpillar (formerly Bucyrus)
01.2012 - 01.2014
Portfolio Manager
Bucyrus International
01.2010 - 01.2011
Machine Sales Associate Manager – Shovels & Drills
Bucyrus International
01.2008 - 01.2009
Machine Sales Administrator – Shovels
Bucyrus International
01.2007 - 01.2008
Parts Product Analyst
Bucyrus International
01.2005 - 01.2007
Bachelor of Arts - International Business
Cardinal Stritch University
Associate of Science - General Education
National American University
Master of Science - Professional Counseling License
Concordia University
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