ADRIANA LUNA
Summary
Marketing and communications specialist with a track record of delivering high-quality content in internal communications, external communications and event planning. Demonstrated ability to manage multiple projects simultaneously, drive engagement, and support sales objectives through strategic content, and effective cross-functional collaboration.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Communications Specialist
Victory Capital
San Antonio , TX
11.2022 - Current
- Managed B2B and B2C social media platforms, ensuring consistent messaging and timely product and market updates.
- Launched the company intranet and produced ongoing content to communicate business priorities and internal initiatives.
- Analyzed campaign and channel performance to refine content strategy and improve engagement.
- Collaborated with franchise teams and leadership to develop marketing materials that supported sales efforts and strategic initiatives.
- Executed quarterly product collateral updates to maintain accuracy and brand alignment.
- Coordinated events leveraging partnerships to create experiences that strengthened stakeholder relationships, and supported sales growth.
- Partnered with compliance to ensure all marketing deliverables met regulatory and internal standards.
Social Media Coordinator
Harris County Precinct 4
Houston, Texas
07.2021 - 11.2022
- Managed all Precinct 4 social media accounts, creating engaging content to align with brand standards.
- Developed campaigns and advertisements to educate the public on Precinct 4 services and county governance.
- Documented events and court hearings through live photography and videography.
- Monitored platform analytics and submitted monthly reports to the Commissioner and leadership.
- Partnered with various departments and county agencies to ensure public awareness of important information.
Marketing Specialist
12th Man Technology
College Station, Texas
01.2021 - 07.2021
- Developed and managed content across multiple social media platforms to boost engagement.
- Generated sales through effective paid and organic social media strategies.
- Analyzed performance metrics for various campaigns to optimize overall results.
- Created comprehensive digital and print marketing materials to support promotional efforts.
- Planned events and promotions during New Student Conferences to drive sales growth.
- Updated website using content management systems to ensure information relevance.
- Managed a team of interns to enhance creative development initiatives.
Communications Assistant
Texas A&M Division of Information Technology
College Station, Texas
05.2019 - 12.2020
- Executed social media campaigns, ads, and analytics for Division of IT.
- Organized events promoting IT services both on-campus and virtually during COVID-19.
- Developed news stories on a weekly basis and conducted user testing to gather feedback on products and services.
- Applied project management tools alongside content management systems for effective project oversight.
Education
Bachelor of Arts - Communication
Texas A&M University
College Station, TX12-2020
MBA -
Texas A&M University - Corpus Christi
Corpus Christi, TXCertification
Social Media, Texas A&M University
Timeline
Communications Specialist
Victory Capital
11.2022 - Current
Social Media Coordinator
Harris County Precinct 4
07.2021 - 11.2022
Marketing Specialist
12th Man Technology
01.2021 - 07.2021
Communications Assistant
Texas A&M Division of Information Technology
05.2019 - 12.2020
Bachelor of Arts - Communication
Texas A&M University
MBA -
Texas A&M University - Corpus Christi