Adrianna Tan
SEO Success Manager
Warrenville,IL
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
7
7
years of professional experience
Work History
SEO Success Manager
Botify
05.2023 - Current
- Devised customized onboarding plans for new enterprise level clients, facilitating seamless transitions into the company''s ecosystem.
- Provided expert guidance on product features and best practices, empowering clients to maximize their investments on monthly working sessions.
- Created a culture of accountability and cross collaboration within the success management team, promoting a sense of ownership and dedication to customer outcomes in partnership with account managers, project managers, consultants, solution engineers, legal, security, and product teams.
- Identified upsell opportunities and collaborated with sales teams to close deals, maximizing revenue generation from existing accounts.
- Mitigated potential account attrition risks by addressing concerns proactively and collaborating with stakeholders to develop action plans.
Small Business Owner
Penditude
09.2019 - Current
- Generate $60k in annual gross revenue through organic and referral traffic.
- Utilize Adobe Suite level products to develop creative marketing and product materials for luxury level calligraphy & engraving clients
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Optimize CMS workflows via Honeybook and AI tools to provide quick and seamless client onboarding and project management processes.
SEO Strategist
Dealer Inspire
03.2020 - 04.2023
- Oversee an SEO portfolio of 90 automotive clients at 93% retention rate over 2 years.
- Coordinate 700 monthly SEO tasks within Salesforce amongst team comprised of an SEO Strategist (myself), SEO Specialist, Associate SEO, and SEO Copywriter to ensure tasks are completed in a quality and timely fashion.
- Improve workflow efficiency within the SEO department by automating monthly SEO metric reporting to clients with improved client engagement rates.
- Collaborate across engineering, paid search, and social teams to implement long-term ROI marketing growth for clients.
- Drive a culture of learning and knowledge sharing by starting an SEO Learning slack channel that discusses both SEO & Automotive news to improve SEO Strategies across the department.
Inside Sales Associate
CDK Global
09.2019 - 02.2021
- Made 60 cold calls per day to executive stakeholders averaging a monthly revenue sales target of $130K for digital automotive retail sales tools.
- Become an expert knowledge holder on core products to answer client objections and triage business pain points.
Education
Bachelor of Arts - Business Administration And Management
North Central College
Naperville, IL 05.2001 -
Skills
Data analytics
Interpersonal skills
Problem-solving
KPI tracking
Strategic planning
Salesforce administration
English
Japanese
Timeline
SEO Success Manager
Botify
05.2023 - Current
SEO Strategist
Dealer Inspire
03.2020 - 04.2023
Small Business Owner
Penditude
09.2019 - Current
Inside Sales Associate
CDK Global
09.2019 - 02.2021
Bachelor of Arts - Business Administration And Management
North Central College
05.2001 -