ADRIENNE MAY COLLINS
Jersey City,NJ
Summary
Accomplished dental sales leader with 20 years of experience driving territory growth and product launches in healthcare markets. Expertise in navigating complex buying processes and achieving revenue targets. Focused on customer engagement and delivering measurable sales performance through effective communication and team collaboration.
Overview
25
25
years of professional experience
Work History
Director of Marketing, Customer Solutions
Elekta
Jersey City, USA
11.2024 - Current
- Designed and led a 12-site Clinical Reference Program to support late-stage capital equipment and software sales across the Americas.
- Partnered with regional sales directors and account executives to align prospective customers with strategically matched reference sites, enhancing competitive positioning.
- Reference engagements contributed to a 60–75% close rate among prospects completing site visits.
- Managed preparation and aligned messaging with host sites to ensure accurate product positioning and maximize peer-to-peer influence.
- Recruited and deployed 30+ Key Opinion Leaders to support complex sales conversations, webinars, regional meetings, and customer education initiatives.
- Participated in customer site visits with administrators, physicians, physicists, therapists, and clinical leadership to demonstrate real-world workflows and technology integration.
- Delivered competitive intelligence and field feedback to sales leadership, refining messaging and improving objection handling.
- Tracked engagement activity within CRM systems to support pipeline visibility and regional forecasting discussions.
- Served as strategic commercial liaison between Sales, Marketing, Clinical, and Service teams to accelerate deal progression.
Director of Customer Engagement
BRIJ Medical
Hoboken, USA
04.2022 - 11.2024
- Directed Key Opinion Leader (KOL) and customer advocate programs, building relationships with top influencers to strengthen product visibility and advocacy within the medical field.
- Designed and implemented customer engagement and loyalty programs, including panels, webinars, and surveys, to enhance retention and collect insights for ongoing improvements.
- Led strategic marketing initiatives, including digital campaigns, content creation, and brand positioning, resulting in increased awareness and engagement for new medical device product launches.
- Collaborated with Sales and Customer Management teams to develop seamless lead intake and customer inquiry processes across multiple channels, enhancing customer acquisition.
- Managed cross-functional collaboration for website updates, clinical content integration, and trade show strategies, improving customer engagement and strengthening brand presence.
Sr. Global Account Manager
Pantone
Carlstadt, USA
01.2019 - 04.2022
- Managed enterprise sales for 50 key accounts generating $3M revenue with 10% YOY growth.
- Focused on key industries: Fashion & Luxury Brands (Kate Spade +$100K, Michael Kors +30%, Ann Taylor +12%, Clinique/ Estée Lauder +$110K), Retail (Target +30%, Kohl’s +9%), Wholesalers (Columbia Omni Corp +10%).
- Sales mix includes Color Management System, Brand Licensing, and SaaS subscriptions.
- Lead internal Pantone Global KAM team to assure worldwide customer supply chain integrity.
- Led Employee Engagement Committee, enhancing engagement survey scores.
Growth Management Consultant
Chrisad
Long Beach, USA
06.2017 - 12.2018
- Grew client base from 80 to 120 practices in the first 9 months. Average revenue increase of +20% per client.
- Developed and executed service engagements that enhanced operational efficiency and supported business growth for dental practices across west coast territory.
- Collaborated with dentist practice owners and staff to implement integrated marketing campaigns while training on foundational marketing, customer service, and phone skills.
Director of Professional Education
Kerr Corporation
Orange, USA
05.2015 - 06.2017
- Managed Key Opinion Leaders (KOLs) relationships, including service contract negotiation, curriculum development, and coordination of over 400 annual lecture events.
- Executed 127 hands-on events in endodontic market, driving 60% YOY revenue growth in 2016.
- Led 7-member team with $1.4M budget to support 6 internal business units in general dentistry, endodontic equipment, infection control products, and hygiene systems.
- Promoted rapidly from Professional Education Manager (November 2015).
Sr. Marketing Manager, Dental Restoratives/ Medical Device
Kerr Corporation
Orange, USA
09.2012 - 05.2015
- Managed product commercialization, brand planning, and VOC/segmentation for two categories generating $70M revenue, focusing on traditional downstream product marketing.
- Launched new product category segment, maintaining VOC funnel and collaborating with R&D.
- Directed in-house and contract creative teams in developing integrated print and digital marketing campaigns.
- Led team of 2 direct reports, collaborating and establishing the direction of portfolio branding.
Sr. Product Manager, Dental Restoratives
Pentron
Orange, USA
08.2009 - 09.2012
- Managed global marketing team and $60M product portfolio, driving strategic initiatives to enhance market presence.
- Led marketing efforts to develop cohesive brand strategy for 30+ product portfolio, aligning messaging with customer needs.
- Executed product development, managed regulatory 510K filings, rationalized SKUs, developed channel strategy, oversaw packaging, branding, and supported sales.
- Delivered in-person training sessions to sales teams and clinician groups of 10-80 across N. America, APAC, EMEA, improving product understanding and engagement.
Product Manager, Dental Adhesives
Pentron Clinical
Wallingford, USA
03.2006 - 08.2009
- Drove a 500% one-year increase in private label customer client base leading to a promotion and additional product responsibility.
- Managed projects and marketing activities for two product launches in competitive market against large competitors 3M and Dentsply.
- Oversaw private label accounts and projects with high-volume customers.
Accounts Manager, General Dentistry
Pentron Clinical
10.2000 - 03.2006
- Managed client accounts to ensure satisfaction and retention.
- Delivered technical support to dentists, enhancing their understanding of products and procedures.
- Developed strategic plans to enhance service delivery and efficiency.
- Coordinated cross-functional teams to address client needs effectively.
- Advanced to account manager in March 2004 due to recognition of my contributions and capabilities.
Education
B.S. - Business Management
ALBERTUS MAGNUS
New Haven, CT01.2009
Skills
- Leadership and cross-functional collaboration
- Analytical skills and data-driven insights
- Effective communication and presentation
- Global marketing strategies
- Product launch expertise
- Scientific narrative development
- Social media marketing management
- Content management systems proficiency
- CRM tools: HubSpot and Salesforce
- Digital marketing analytics
Volunteer Experience
- Recruitment Officer, Smile for a Lifetime (Orange County Chapter)
- 3 mission Trips with Buffalo Outreach Community Assistance (BOCA) – Dominican Republic
Awards
- Top 25 Women in Dentistry Award - 2013 Dental Products Report
- 2010 Kerr Marketing Excellence Award
- Winner of the President’s Kaizen, Kerr Dental 2018
Timeline
Director of Marketing, Customer Solutions
Elekta
11.2024 - Current
Director of Customer Engagement
BRIJ Medical
04.2022 - 11.2024
Sr. Global Account Manager
Pantone
01.2019 - 04.2022
Growth Management Consultant
Chrisad
06.2017 - 12.2018
Director of Professional Education
Kerr Corporation
05.2015 - 06.2017
Sr. Marketing Manager, Dental Restoratives/ Medical Device
Kerr Corporation
09.2012 - 05.2015
Sr. Product Manager, Dental Restoratives
Pentron
08.2009 - 09.2012
Product Manager, Dental Adhesives
Pentron Clinical
03.2006 - 08.2009
Accounts Manager, General Dentistry
Pentron Clinical
10.2000 - 03.2006
B.S. - Business Management
ALBERTUS MAGNUS