Adobe Creative Suite
Hi, I’m
Adrienne Norville
Director of Marketing
Georgetown,IN
Summary
Proactive and achievement-oriented Director of Marketing bringing 12+ years of marketing and leadership experience. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
years of professional experience
Work History
Value-Based RCM
Director of Marketing
03.2022 - 11.2022
Job overview
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with leadership team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $[Amount].
- Organized and executed robust, creative experiential marketing events.
- Supported the design of product promotional campaigns and roll-outs.
PCA Pharmacy / Synchrony Health Services
Marketing Manager
12.2018 - 03.2022
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Designed, implemented, and enhanced over 100 national marketing campaigns to maximize outreach and sales.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Increased consumer leads through development of 30 plus targeted advertisements annually, managed a budget of over $2 million, and coordinated over 50 trade shows and events each year.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Onco360
Marketing Specialist
05.2018 - 12.2018
Job overview
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Maintained inventory of marketing literature, archive files and sample files.
- Tracked trade show expenses to maintain budget.
- Worked closely with in-house design team to develop visuals for content.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Supported 65 sales representatives, managed care, operations, 7 pharmacies, and trade teams by leading marketing initiatives, brand guidance, and campaign efforts.
Extol Magazine
Account Manager
11.2017 - 05.2018
Job overview
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated clients on new products or services to increase customer engagement with brand.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Boosted sales numbers by 25% with proactive account servicing and diligent relationship-building.
ZirMed
Event Specialist
09.2014 - 11.2017
Job overview
- Interfaced with clients to understand event objectives.
- Managed event logistics and operations.
- Negotiated and worked with venues and vendors to carry out event objectives.
- Accurately calculated and processed expenses during and after events.
- Planned large-scale events such as trade shows, conferences and meetings.
- Made budgets and proposals for events and event details such as bookings and guest logistics.
- Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines and presentations.
- Improved program productivity by closely monitoring performance and trends.
- Developed metrics and processes to measure events for program success.
- Organized post-production trade shows and events while devising strategies, tactics and budgets for fiscal-year marketing plans.
- Managed over 65 logistics of events planning, including contract signing and managed an overall event budget of $1.5 million.
ZirMed
Enterprise Support Agent
03.2014 - 09.2014
Job overview
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Monitored systems in operation and quickly troubleshot errors.
- Utilized ticketing system to track customer requests and prioritize urgent needs.
- Communicated with clients to verify roots and causes of computer problems.
- Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions.
- Tracked and documented customer interactions in customer relationship management system to maintain accurate records.
- Collaborated with vendors to locate replacement components and resolve advanced problems.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
ZirMed
Client Support Agent
12.2013 - 03.2014
Job overview
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Monitored systems in operation and quickly troubleshot errors.
- Utilized ticketing system to track customer requests and prioritize urgent needs.
- Communicated with clients to verify roots and causes of computer problems.
- Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions.
- Tracked and documented customer interactions in customer relationship management system to maintain accurate records.
- Provided feedback to product development and engineering teams on customer needs and issues for enhancements.
- Exhibited high energy and professionalism when dealing with clients and staff.
PharMerica
Sales Administrator
11.2011 - 12.2013
Job overview
- Collaborated with marketing department personnel to optimize strategic initiatives.
- Attended sales training camp and brought best practices leadership back to company.
- Discussed sales strategies and promotional plans with VP of Sales on regular basis.
- Planned and directed staff training and performance evaluations.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Evaluated performance against goals and implemented appropriate development plans.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
Nimlok Dallas
Client Services
07.2010 - 10.2011
Job overview
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
- Established performance and service goals and held associates accountable for individual performance.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Education
Indiana State UniversityTerre Haute, IN
Bachelor of Science from Business Administration
05.2010
Skills
- Market Analysis
- New Product Development
- Market Pricing
- Business Administration
- Business Planning
- Marketing Mix
- Promotional Campaigns
- Time Management
- Graphic Design
- Cost Management
- Partnership Promotions
- Digital Marketing
- Administering Social Media Accounts
- Product Promotion
- Product Marketing
- Web Traffic
- Communications Management
- Project Management
- Strategic Marketing
- Lead Generation
- Campaign Planning
- Analytics and SEO
- Messaging Strategy
- Project Planning
- Public Relations Campaigns
- Google Analytics
- Office Management
- Data Entry
- Sales Training
- Media Relations
- Operations Management
- Marketing and Advertising
- Marketing Campaign Development
- Marketing Materials
- Sales Goals
- Market Penetration
- Proposal Coordination
- Communication Expertise
- Process Improvement
- Creating Collateral
- Marketing Automation
- Competitive Analysis
- Shipping and Receiving
- New Business Opportunities
- Microsoft Office
- Press Releases
- Key Performance Indicators (KPIs)
- Event Planning
- Brand Management
- Direct Marketing
- Database Management
- Project Oversight
- Social Media Strategy
- Blog Posts
- Strategic Planning
- Business Development Support
- Brand Positioning
- Online Advertising
- Content Creation
- Staff Management
- Financial Management
- Direct Email Campaigns
- Thought Leadership
- Business-to-Business Sales
- B2B Marketing
- Scheduling
- Branding
- Networking
- Statistics
- Data Analysis
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
SalesForce Administrator
HubSpot
MailChimp
ConstantContact
WordPress
Microsoft (Word, Excel, PowerPoint)
Canva
Hootsuite
YouTube
SproutSocial
Oracle
Timeline
Director of Marketing
Value-Based RCM
03.2022 - 11.2022
Marketing Manager
PCA Pharmacy / Synchrony Health Services
12.2018 - 03.2022
Marketing Specialist
Onco360
05.2018 - 12.2018
Account Manager
Extol Magazine
11.2017 - 05.2018
Event Specialist
ZirMed
09.2014 - 11.2017
Enterprise Support Agent
ZirMed
03.2014 - 09.2014
Client Support Agent
ZirMed
12.2013 - 03.2014
Sales Administrator
PharMerica
11.2011 - 12.2013
Client Services
Nimlok Dallas
07.2010 - 10.2011
Indiana State University
Bachelor of Science from Business Administration