Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Adyeat Masiat

CT

Summary

Energetic creative strategist specializing in social and performance, crafting compelling headlines, UGC scripts, and innovative concepts to drive engagement and acquisition. Skilled in data-driven decision-making, seeking a full-time role with professional challenges to further refine my skill set in a dynamic environment.

Overview

3
3
years of professional experience

Work History

Creative Strategist

AUDIENCE ENGAGED LLC.
06.2023 - Current
  • Developed testing roadmaps with rapid iteration cycles to prioritize concepts and messages
  • Managed the creative process from ideation to asset delivery
  • Coordinated with content creators to ensure smooth UGC production
  • Oversaw asset editing and production for optimal performance
  • Conducted audience research to identify new angles and audiences
  • Collaborated with copywriters and media buyers to test new ideas and strategies

eCommerce Business Analyst Intern

KIDBOX
01.2022 - 05.2022
  • Gained hands-on experience in business analysis and financial management in a fast-paced startup
  • Supported daily financial operations to ensure smooth processes
  • Analyzed sales, inventory, and vendor relations to optimize business strategies

Education

Bachelor of Arts - Economics

UNIVERSITY OF CONNECTICUT
Storrs, CT
01.2024

Skills

    DTC Copywriting

    Graphic Design

    KPI Analysis

    Audience Research

    Creator Sourcing

    Visual Storytelling

Personal Information

Title: Creative Strategist

Timeline

Creative Strategist

AUDIENCE ENGAGED LLC.
06.2023 - Current

eCommerce Business Analyst Intern

KIDBOX
01.2022 - 05.2022

Bachelor of Arts - Economics

UNIVERSITY OF CONNECTICUT
Adyeat Masiat