Afsaneh Behforouz
Digital Marketing
Indianapolis,IN
Summary
Analytical worker with knowledge of social media management and both traditional and digital marketing tactics. Superior knowledge of Canva and Google Analytics use and implementing dynamic campaigns to target direct audiences.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
User Experience Researcher
Digital Corps
05.2023 - 05.2024
- Championed culture of innovation by staying current with emerging technologies, methodologies, and best practices in UX research.
- Mentored junior researchers on effective qualitative and quantitative methods while fostering environment conducive to skill development and professional growth.
- Managed external vendor relationships to ensure high-quality deliverables aligned with internal standards and project requirements.
- Led workshops and training sessions on user experience principles, empowering team members to incorporate UX thinking into their work processes.
- Managed cohesive design quality across 10 projects, adhering to prescribed themes and functional choices
Junior Researcher
Aibees
06.2018 - 07.2022
- Delivered 10 customer competitive analysis reports within tight 5-day timeframe resulting in client satisfaction for services received.
- Managed and organized database of over 1,000 LinkedIn prospects, optimizing and automating processes in Pipedrive, resulting in notable 5% account growth.
- Analyzed and gathered more than 100 descriptive data points to construct more than 10 competitive analysis landscape reports, resulting in high accuracy of market data for clients
- Maintained strict adherence to ethical guidelines during all phases of research projects, ensuring credibility and integrity of findings
Education
Master of Science - Information Science
Ball State University
Muncie, IN 08.2022 - 05.2024
Skills
Social Media and Digital Marketing
Digital marketing research
Digital marketing strategies
Digital Marketing Familiarity
Empathy mapping
Card sorting
Problem-solving aptitude
Timeline
User Experience Researcher
Digital Corps
05.2023 - 05.2024
Master of Science - Information Science
Ball State University
08.2022 - 05.2024
Junior Researcher
Aibees
06.2018 - 07.2022