Summary
Overview
Work History
Education
Skills
Timeline
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Afshin Charania

New York,,NY

Summary

Results-driven Paid Media Manager with over five years of experience in planning, executing, and optimizing digital advertising campaigns across multiple channels. Proven track record of delivering exceptional ROI for diverse clients across various Fortune 500 clients.

Overview

4
4
years of professional experience

Work History

Client Delivery Manager

Kepler Group
07.2022 - Current
  • Clients: PayPal & Hanes
  • Drive full lifecycle strategy across acquisition, activation and retention initiatives to onboard, educate and convert small businesses.
  • Developed and executed paid media campaigns across multiple channels, resulting in 30% increase in website traffic and 25% increase in conversions.
  • Dive deep into campaign performance data, audience and competitor insights, seasonality, and market and performance trends to develop KPI-driven campaign recommendations.

Campaign Manager

M/Six
06.2021 - 06.2022
  • Client: EA Sports
  • Increased customer engagement through social media by 65%.
  • Provided weekly updates on campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Managed, coached and developed direct reports.

Social Media Campaign Manager

Zenith Media
09.2019 - 06.2021
  • Clients: Verizon, Disney, Samsung
  • Planned, executed, managed & optimized social media campaigns and measurements across platforms (Facebook/Instagram, TikTok, Twitter, Snapchat, Reddit, LinkedIn, & Pinterest).
  • Drove 30% annual growth in ad spend YoY.
  • Lead and execute campaign launches from start to finish, implementing insightful optimization to reach optimal performance.

Education

BS - Advertising and Marketing Communications

Fashion Institute of Technology
New York, NY

Skills

  • Display and Video Ad Management
  • Google Analytics
  • Social Media Ads
  • Strategic Planning
  • Team Leadership
  • Client Communication
  • Quality Assurance
  • Budget Management

Timeline

Client Delivery Manager

Kepler Group
07.2022 - Current

Campaign Manager

M/Six
06.2021 - 06.2022

Social Media Campaign Manager

Zenith Media
09.2019 - 06.2021

BS - Advertising and Marketing Communications

Fashion Institute of Technology
Afshin Charania