AFTAB BORKA
Troy,MI
Summary
Highly experienced social media content creator with a proven track record of engaging over 1 million followers and generating hundreds of millions of views across multiple platforms. Recognized for expertise in B2B engagement, adept at captivating audiences through strategic and innovative storytelling techniques. Skilled in leveraging trends to drive brand advocacy and foster audience growth. Proficient in video production, SEO, and creating compelling multilingual content.
Overview
17
17
years of professional experience
Work History
Social Media Content Creator
Self-employeed
01.2008 - Current
- Produce highly engaging short-form and explainer videos for all of my social media channels that have brought in over 150 million views
- Develop social media content strategies for private clients with a customized focus on business growth
- Produce on-demand videos for different clients with their B2B strategy
Public Affairs Specialist
Great Lakes Water Authority
03.2017 - 04.2022
- Developed and managed social media and website content strategies to enhance regional growth via B2B engagement
- Developed and implemented content calendars aligned with organizational KPIs
- Produced and hosted the Authority's quarterly news show, leveraging storytelling to strengthen partner relationships
- Collaborated with regional municipalities to create impactful social media campaigns
Chairperson, Michigan Communications Council
American Water Works Association
09.2020 - 04.2022
- Directed statewide social media strategies to enhance engagement across 30+ municipal sectors
- Trained members on performance analytics and best practices in content creation
Freelance Reporter
Voice of America Urdu Service
08.2018 - 05.2023
- Produced viral social media videos with tens of millions of organic views
- Delivered live reports on significant regional stories for TV, web, and social platforms
Multimedia Journalist
Digital First Media (The Oakland Press)
06.2011 - 04.2016
- Managed digital content and social media accounts, emphasizing SEO and audience growth
- Produced web content using tools like Final Cut, Photoshop, and Soundcloud
- Hosted and produced the newspaper's online show, 'News at Noon.'
Part-Time Reporter
CBS News & ABC News Radio Networks
05.2010 - 03.2011
- Reported breaking news from Pakistan for U.S
- And Canadian affiliates
- Produced investigative reports on human rights and regional militancy
Anchor/Senior Reporter
DawnNews TV
03.2009 - 03.2011
- Anchored prime-time news bulletins and covered significant political events
- Produced news packages and planned special programming
Correspondent
Reuters
04.2008 - 03.2009
- Managed a team of stringers covering southern Pakistan
- Contributed features on social issues, recognized by global outlets like The Washington Post
Education
Masters in Law (Coursework) -
Sindh Muslim Law College
KarachiBachelor of Laws (LLB) -
Sindh Muslim Law College
KarachiBachelor of Arts -
Karachi University
KarachiDiploma in English Language -
Pakistan American Cultural Center
KarachiSkills
- Content Creation & Strategy
- Social Media Management
- Storytelling
- Audience Engagement
- Video Production (short-form and long-form)
- Graphics Design
- Multilingual Communication
- Analytics Reporting
- Problem-solving
- Influencer Collaboration
- SEO
- Photography and Videography
- DaVinci Resolve
- CapCut
Additional Engagements
- Produced special reports for ABC Radio Australia.
- Reported for global news outlets like BBC World Radio, CNN International, and Headlines Today.
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Timeline
Chairperson, Michigan Communications Council
American Water Works Association
09.2020 - 04.2022
Freelance Reporter
Voice of America Urdu Service
08.2018 - 05.2023
Public Affairs Specialist
Great Lakes Water Authority
03.2017 - 04.2022
Multimedia Journalist
Digital First Media (The Oakland Press)
06.2011 - 04.2016
Part-Time Reporter
CBS News & ABC News Radio Networks
05.2010 - 03.2011
Anchor/Senior Reporter
DawnNews TV
03.2009 - 03.2011
Correspondent
Reuters
04.2008 - 03.2009
Social Media Content Creator
Self-employeed
01.2008 - Current
Masters in Law (Coursework) -
Sindh Muslim Law College
Bachelor of Laws (LLB) -
Sindh Muslim Law College
Bachelor of Arts -
Karachi University
Diploma in English Language -
Pakistan American Cultural Center
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