Nino Mchedlishvili
Social Media Manager & Content Creator
Brooklyn,NY
Summary
Dynamic and creative Social Media Manager with a background in Public Relations and a passion for building engaging, visually appealing content that connects with audiences. With experience spanning individual influencers, a holistic salon, and a vintage clothing business, I bring a unique blend of brand storytelling, content creation, and community-building skills. Originally from Ukraine with Georgian roots, moved to the U.S. at 18 and have since developed a career in beauty, wellness, and lifestyle content, with a focus on fostering authentic connections and delivering measurable results. Passionate about promoting a healthy lifestyle and positive energy in all my work.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Manager & Content Creator
Irene's Wigs
Brooklyn, NY
04.2024 - Current
- Content Strategy & Execution: Designed and executed creative content strategies to increase engagement, followers, and brand awareness across social media channels.
- Brand Building: Drove the successful launch of new product lines, including the Level Curly Wig Collection, developing campaigns that highlighted product uniqueness and resonated with target audiences.
- Engagement & Community Building: Engaged followers by responding to queries on styling, product use, and self-care tips. Fostered an inclusive and supportive community on Instagram and TikTok.
- Influencer Partnerships: Coordinated influencer collaborations to extend brand reach and visibility, managing campaigns from concept through execution.
- Analytics & Optimization: Monitored and reported on social media metrics, using insights to refine strategies and optimize content for higher engagement.
Freelance Social Media Manager
Various Influencers and Holistic Salon
04.2023 - 11.2023
- Individual Influencers: Developed tailored social media content for influencers in beauty and wellness. Managed content calendars, created posts and stories, and advised on best practices to build their unique personal brands.
- Holistic Salon: Created social media content for a holistic salon, highlighting their services, client testimonials, and wellness tips. Grew the salon’s Instagram following and engagement through a mix of educational and visually appealing posts that resonated with their clientele.
- Brand Consistency: Ensured brand messaging was cohesive across all influencer and salon profiles, aligning visuals, voice, and tone to reflect each unique identity.
Founder & Social Media Manager
Vintage Clothing (Seamew) Instagram Business
02.2019 - 01.2021
- Business Development: Built and managed an Instagram account for a personal vintage clothing business, curating a cohesive brand aesthetic and attracting a dedicated audience of vintage fashion enthusiasts.
- Content Creation: Produced engaging posts and stories, styled and photographed vintage pieces, and provided styling tips that aligned with current fashion trends.
- Customer Engagement: Interacted directly with customers, responding to questions, taking orders, and creating a loyal following through a personalized, friendly approach.
Education
Bachelor’s Degree in Public Relations - Public Relations
Kyiv National University of Trades And Economics
Kyiv, Ukraine 09.2016 - 06.2020
Skills
- Content Creation & Strategy
- Social Media Management (Instagram, TikTok, Facebook)
- Photography & Video Editing
- Influencer Collaboration & Partnership Management
- Analytics & Data-Driven Strategy
- Brand Development & Engagement
- Community Building
- Copywriting & Caption Writing
Timeline
Social Media Manager & Content Creator
Irene's Wigs
04.2024 - Current
Freelance Social Media Manager
Various Influencers and Holistic Salon
04.2023 - 11.2023
Founder & Social Media Manager
Vintage Clothing (Seamew) Instagram Business
02.2019 - 01.2021
Bachelor’s Degree in Public Relations - Public Relations
Kyiv National University of Trades And Economics
09.2016 - 06.2020
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