Agnes Porreca
Greensburg,USA
Summary
Experienced with strategic account management, fostering long-term client relationships, and driving sales growth. Utilizes negotiation and communication skills to create mutually beneficial agreements and enhance client satisfaction. Knowledge of market trends and customer needs, ensuring alignment with business objectives and sustained success.
Overview
14
14
years of professional experience
Work History
Key Account Sales Manager
Dietz & Watson
02.2026 - Current
- Manage all business operations for 215 Giant Eagle retail locations, overseeing pricing strategy, promotional planning, ad execution and category performance.
- Direct high-volume deli/ meat portfolio totaling 6 million pounds annually and generating more than $10 million in annual revenue.
- Develop and execute strategic pricing, promotional, and advertising programs to drive volume growth, improve category performance, and strengthen retail partnership.
- Collaborate cross functionally with analytics, marketing and merchandising teams to deliver profitable growth, and support large scale retail initiatives.
- Lead annual planning, forecasting and business review processes while managing customer relationships, promotional funding.
- Meet or exceed assigned sales and profit objectives within assigned territory.
- Contribute regional sales information and recommendations to strategic plans, budgets and reviews; prepare and execute action plans across territory.
- Lead the company’s efforts in sales calls, presentations, demonstrations, and proposals related to our products and programs.
- Direct our support resources in analyzing the customers’ business and developing solutions to fit their needs.
- Accomplishes company resource objectives by training, coaching, counseling, and disciplining employees in assigned region; communicating job expectations; reviewing job contributions; planning and reviewing compensation.
- Provide timely reporting of account and territory management activities to National Sales Manager.
- Drive and coordinate regular account planning sessions.
- Protect and increase a profitable revenue stream with current accounts. Seek out expansion opportunities to further gain accounts with existing/new products.
- Maintain a commitment to the company’s sales policies and procedures; represent the company in a professional manner; value our code of ethics.
- Maintain knowledge of competitors and their presence in assigned territory; identify new business opportunities.
- Evaluate trade spending and implement promotions/incentives that accomplish region objectives.
- Communicate customer requirements/standards, identify opportunities for improvement, and help drive change.
NE/ SE Customer Business Manager II
Land O Frost
08.2024 - 02.2026
- Execute customer specific annual trade and marketing plans aligned with our strategic objectives and ensure the full execution of all sales and marketing tools are tailored to each customer.
- Fostering strong relationships with AWG, UNFI, Giant Eagle, Wakefern, Acme as well as other independent customer bases.
- Optimize customer sales performance and drive profitable volume growth through distribution, new product platforms, and trade promotion optimization.
- Identify new business opportunities and execute approved customer business plans.
- Manage and update promotional programs, handle product issues at the customer and warehouse level.
- Utilize internal relationships to influence sales strategy and implement corrective measures to achieve budgeted goals.
- Translate customer plans into store level strategies to enhance merchandising and distribution results.
- Leverage my business knowledge to identify opportunities at accounts, presenting innovative ideas to customers.
- Deliver tailored presentations to customers using specific data from Nielsen and Circana to drive engagement and results.
- Create, execute and track store level volume, merchandising, and distribution goals using a pre-determined scorecard.
- Deliver forecast accuracy targets and manage product issues as needed.
Food Service Regional Manager
PepsiCo
Youngwood, PA
02.2021 - 01.2024
- Responsible for account management local, regional and national associated with Food Service accounts both in Restaurants as well as Rec and Retail driving share & profit.
- Managed approximately $10MM territory consisting of all lines of PepsiCo business sold through Distributors and direct buy customers.
- Achieving 100% distribution of new products & surpass KPI targets.
- Identify and develop key relationships with all Direct Buy Distributors and Operators.
- Conduct business reviews with top regional and some national customers to identify opportunities for growth in the category.
- Annual renewal of numerous customer contracts.
- Manage customer portfolio of assigned accounts and personally develop accounts through both direct relationships and brokers.
- Collaborate with cross-functional teams, including operations, marketing, warehouse and logistics, to ensure the seamless delivery of products and services to local, regional and national customers.
- Design and order and ordering of POS items such as banners, cooler, vendor and fountain graphics.
Small Format District Sales Manager
PepsiCo
12.2018 - 02.2021
- Responsible for delivering sales and revenue growth of the entire PepsiCo portfolio including the New Chilled DSD including Tropicana, Naked Juice in the Small Format customer base including Drug, C&G and Medal accounts.
- Developed and implemented strategies to increase market share and profitability of the district.
- Managed a team of 12 sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Cultivate strong business relationships with customers.
- Daily sales execution of the PepsiCo portfolio within assigned territory.
- Activate local and national marketplace initiatives and promotions to build brand development and maximize performance.
- Ensure compliance with national and local execution programs.
- Merchandise product and build displays as needed.
- Track and analyze data to ensure targets are achieved.
Large Format District Sales Manager
PepsiCo
03.2012 - 12.2018
- The position directly contributed to the success of PepsiCo by maximizing volume and revenue performance in a pre-determined territory. Responsible for a team of 12 Sales representatives and 60 large format accounts such as Walmart, Giant Eagle, Shop and Save, Community Market, Fresh Thyme to drive for superior marketplace execution and customer service, share growth and profit performance. Managed a territory of 3 MM cases and $30MM in Net Revenue annually.
- Manage two of the largest independent grocery chains in our region, Pechin's Super Foods and County Market by writing all of their weekly ad activity as well as negotiating and implementing their pricing structures.
- Activate local and national marketplace initiative and promotions to build brand development and maximize brand performance.
- Coach and lead a team of 12 sales representatives on selling and display executions, merchandising standards and ensure orders are submitted in a timely manner.
- Work proactively with customers to understand business needs and develop strong relationships.
- Collaborate with cross-functional team members to ensure orders are submitted, delivered and merchandised according to plan.
- Worked closely with Walmart management on Comac execution and product placement.
- Secured the first 48' Cooler Corral with 20 incremental coolers in Western PA at Walmart West Mifflin which led to incremental cooler corals in 12 local Walmart locations.
- Annual renewal of contracts and space negotiations with all large format independent Giant Eagle supermarkets as well as independent Shop and Save supermarkets.
- Annual renewal of Large Format Independent Super Market contracts specifically Pechin's as well as County Market.
- Selling in incremental displays.
- Monthly store audits to ensure space and contracts are executed.
- Assisting with annual store resets.
Education
Bachelor of Science - General
DeVry University of Technology
New Brunswick, NJ10-2002
Skills
- Relationship management
- CRM proficiency
- Performance tracking
- Territory management
- Financial acumen
- Client relationship building
- Data-driven decision making
- Account management
- Business development
- Account development
- Account performance analysis
- Business strategies
- Sales negotiations
- Account strategy
- Teamwork and collaboration
- Customer service
- Problem-solving
Timeline
Key Account Sales Manager
Dietz & Watson
02.2026 - Current
NE/ SE Customer Business Manager II
Land O Frost
08.2024 - 02.2026
Food Service Regional Manager
PepsiCo
02.2021 - 01.2024
Small Format District Sales Manager
PepsiCo
12.2018 - 02.2021
Large Format District Sales Manager
PepsiCo
03.2012 - 12.2018
Bachelor of Science - General
DeVry University of Technology