AGUSTIN MOTA
Los Angeles,CA
Summary
Creative and passionate Digital Marketing Director with over five years of experience leading direct-to-consumer marketing strategies and social media management for music releases, e-commerce sales, and concert tours.
Highly focused on new fan acquisition, converting them into super-fans, and leveraging data-driven insights to optimize marketing efforts. Proven track record in fostering strong relationships with artists, managers, and stakeholders to create compelling digital marketing strategies.
Overview
5
5
years of professional experience
Work History
Director of Fan Loyalty & Digital Marketing
10th Street Entertainment
01.2021 - Current
- Maximize artist revenue by enhancing consumer awareness, engagement, and conversion across primary revenue sources: recorded music, merchandise, concert tours, and fan clubs
- Optimize artist growth and reach across social media channels by curating content calendars with artist managers and product managers
- Facilitate and supervise all direct-to-fan communications marketing, including email, text, and fan club marketing
- Foster intensive collaboration with artist managers to launch direct-to-consumer platforms, execute fan loyalty programs, and analyze fan data
- Develop email and SMS subscriber data capture strategies across social media and on tour
- Develop and maintain relationships with social media and marketing partners
- Direct and develop creative, short form content for social media growth across all platforms
- Oversee of fan club development, maintenance, and growth to bolster direct-to-fan relationships
Artist Management & Marketing Coordinator
10th Street Entertainment
05.2019 - Current
- Oversaw artist schedules and coordination of promotional activities related to concert tours and music releases with record labels, touring teams, booking agents, business management, attorneys, and artists
- Executed digital marketing plans for specific projects utilizing social media management to optimize consumer engagement, brand growth, fan data collection and analysis, and advertising efforts
- Managed, created and posted engaging content daily to grow the clients' reach across social media platforms
- Demonstrated strong client-facing skills, maintaining professional and amicable relationships with clients
- Ensured alignment of artist creative visions with business brands, recognizing the crucial role of creativity
- Coordinated and managed innovative strategies to enhance artist income, including implementation of VIP programs, fan clubs, merchandise sales, and monetized livestreams as alternatives to concert touring
Education
Dallas College
Dallas, TX2015
Skills
- Social Media Development & Growth
- Data Collection (Digital Tour)
- Email & SMS Marketing
- E-Commerce Marketing
- Fan Club Development
- Artist Management
- Creativity & Problem Solving
- Excellent Communication Skills
- Strong Analytical Skills
- Knowledge of Industry Standard Analytical Tools
- Experience Editing & Creating Short Form Content
Additional Information
• Thorough experience in the social media space
• Passionate about the music industry and staying updated with emerging trends
• Strong organizational skills with the capability to manage multiple priorities
• Quick learner excited to discover and master new platforms, apps, and services
• Innate problem solver who thrives on cross collaboration in a passionate
Timeline
Director of Fan Loyalty & Digital Marketing
10th Street Entertainment
01.2021 - Current
Artist Management & Marketing Coordinator
10th Street Entertainment
05.2019 - Current
Dallas College