Passionate and creative candidate with a broad base of music knowledge and professional experience. Organized and capable of maintaining catalogs and collections. Hardworking and skilled at handling multiple projects. Positive attitude and always excited to learn new things.
Hi, I’m
Adrian Herrera
Charleston,SC
Summary
Overview
14
years of professional experience
Work History
Charles Towne Fermentory
Vibe Coordinator
05.2021 - 06.2023
Job overview
- Curated playlists for two different taprooms to reflect the distinct vibe of each. Rotated playlists based on season.
- Coordinated live music and events for both locations.
- Built a strategy for growing our live music portfolio.
- Designed graphics and flyers for promotion of events.
- Ran social media campaigns to promote events.
- Assisted bands with soundchecks and set-up.
- Oversaw staff, ran payroll, handled distribution, monitored cash-outs, wrote schedules for both locations.
- Assisted bartenders with customer service as needed.
- Developed new service procedures and trained staff.
Blacksmith Media
DJ
01.2010 - Current
Job overview
- Communicated closely with clients to determine music styles best suited for events.
- Arranged libraries and playlists of music in advance of live events.
- Engaged guests at special events by playing fun, lively songs and encouraging dancing.
- Proficient in both digital and vinyl formats.
- Large, broad collection of digital files and LPs.
- Specialties: Dance/Electronic, Hip-Hop, Funk, Afrobeat, and Latin.
Blacksmith Media
Playlist Curator
08.2019 - Current
Job overview
- Created and curated playlists for a variety of restaurants, breweries, and individual clients.
- Communicated with clients to determine the overall sound and vibe they were looking for.
- Used broad knowledge of music and styles to create playlists that suit the client's needs.
- Conducted research to further expand knowledge-base when called for.
- Continued to add or remove songs from playlists as needed to keep them fresh and interesting.
Blacksmith Media
Music Producer
04.2009 - Current
Job overview
- Handled requests for specific musical selections.
- Transcribed musical compositions and melodic lines to adapt to particular group or create specific musical style.
- Developed and maintained relationships with artists, producers and other music professionals.
- Collaborated with producers, lyricists and engineers to create unique music compositions.
- Scheduled and organized recording sessions with musicians and vocalists.
- Composed and arranged original music successfully for various projects.
- Proficient in Ableton Live
Gramps Wynwood
Stagehand
03.2019 - 12.2019
Job overview
- Stored, loaded and unloaded set pieces and technical equipment for daily performances.
- Worked with stage technicians set up and calibrate lighting, microphones and recording equipment.
- Constructed and decorated set pieces and props per design specifications.
- Assisted in all technical and practical effect setup for performances and broke down all equipment at close of each show.
- Developed and maintained successful relationships with media professionals.
- Helped run the sound-board to ensure bands sounded their best.
WRGP Radio
Entertainment Director
03.2015 - 02.2016
Job overview
- Managed a radio staff and coordinated with record labels and DJs to generate interest in new and diverse music.
- Received music from labels and determined which sounds best suited the station.
- Operated within established budget to maximize expenditures.
- Researched and recommended musical, cultural and performing acts to meet entertainment objectives.
- Created programming for times when there wasn't a DJ actively on-air.
- Partnered across departments to run smooth, professional events and activities.
Education
Florida International UniversityMiami, FL
Bachelor of Arts from Caribbean Studies
University Overview
- Extracurricular Activities: Student Radio, Student Newspaper
Tallahassee Community CollegeTallahassee, FL
Associate of Arts from Communications
University Overview
- Dean's List 2011, 2012, 2013.
- Elected Co-Captain of Debate team.
- State Champion in Speech and Debate.
Robert Morgan Educational Center And Technical CollegeMiami, FL
High School Diploma
University Overview
- Extracurricular Activities: Jazz Band - Guitarist
Skills
- Technology Proficiency
- Customer Satisfaction
- Talent Assessment
- Social Media Marketing
- Music Knowledge
- Project Management
- Promotional Materials
- Scheduling and Coordinating
- Managing Files and Records
- Overseeing Employees
- Verbal and Written Communication
- Managing Live Events
Timeline
Vibe Coordinator
Charles Towne Fermentory
05.2021 - 06.2023
Playlist Curator
Blacksmith Media
08.2019 - Current
Stagehand
Gramps Wynwood
03.2019 - 12.2019
Entertainment Director
WRGP Radio
03.2015 - 02.2016
DJ
Blacksmith Media
01.2010 - Current
Music Producer
Blacksmith Media
04.2009 - Current
Florida International University
Bachelor of Arts from Caribbean Studies
Tallahassee Community College
Associate of Arts from Communications
Robert Morgan Educational Center And Technical College
High School Diploma
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