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Damian Schmidt
SEO Executive | Web Developer /Programmer
Kissimmee,FL
Summary
Digital Growth Executive with 28+ years of experience combining enterprise SEO leadership, software engineering, web architecture, analytics engineering, AI automation, and digital transformation. Proven success building scalable growth systems that accelerate customer acquisition, increase organic visibility, modernize digital infrastructure, and drive measurable business outcomes.
Trusted advisor to executive leadership on enterprise search strategy, web development, analytics modernization, AI implementation, and growth-focused technology investments. Extensive experience leading large-scale SEO programs, software development initiatives, analytics ecosystems, website migrations, and AI-powered operational frameworks across enterprise organizations, national brands, and high-growth companies.
Overview
28
28
years of professional experience
7
7
Certifications
Work History
Director of SEO
TRIBUTE TECHNOLOGY
01.2024 - Current
- Direct enterprise organic growth, technical SEO, and web architecture strategy across more than 220 digital properties.
- Partner with engineering, product, content, and executive leadership teams to optimize application performance, rendering frameworks, search visibility, and customer acquisition.
- Lead enterprise local search programs, Google Business Profile optimization, structured data implementation, and technical SEO governance.
- Establish scalable frameworks for crawlability, indexation, Core Web Vitals, and website performance.
- Deliver strategic recommendations to executive leadership regarding digital growth opportunities, technology investments, and search performance.
Founder | VP Digital Growth, Software Engineering & AI Strategy
DAMIAN SCHMIDT CONSULTANCY / HALTTRAX
01.1998 - Current
- Founded and lead a consulting practice delivering enterprise SEO, software engineering, AI automation, analytics modernization, and digital growth initiatives.
- Architected and developed custom web applications, analytics frameworks, automation systems, and AI-powered solutions supporting enterprise growth objectives.
- Built HaltTrax, integrating enterprise search strategy, software engineering, business intelligence, and AI-driven automation.
- Engineer custom Generative AI and LLM systems utilizing Python and OpenAI APIs to automate content operations, reporting, and workflow execution.
- Execute large-scale website migrations and platform transitions while preserving rankings, organic visibility, and business continuity.
- Advise executive stakeholders on digital transformation, search strategy, analytics ecosystems, and technology modernization.
SEO & Marketing Strategist
BEYOND MARKETING
10.2023 - 08.2024
- Directed AI-enhanced SEO, content strategy, and growth initiatives that increased qualified lead generation by 30% within six months.
- Developed executive dashboards utilizing GA4 and Looker Studio, improving KPI visibility and decision-making capabilities.
- Implemented automation workflows and AI-powered content systems that improved operational efficiency and reporting accuracy.
Senior SEO Manager
INJURYLAWYERS.COM / ESQUIRE LAW SERVICES
09.2020 - 02.2022
- Led enterprise SEO strategy and technical optimization initiatives that increased organic traffic by 150% over 18 months.
- Spearheaded enterprise GA4 migration and analytics modernization initiatives.
- Developed advanced attribution models connecting organic search performance directly to lead generation and business outcomes.
- Optimized site architecture, crawl efficiency, internal linking, page performance, and content structure across a national multi-site environment.
Executive SEO Advisor
BTECH GROUP
07.2016 - 09.2019
- Advised executive leadership on enterprise SEO strategy, analytics modernization, customer acquisition, and digital growth initiatives.
- Developed forecasting models, performance reporting systems, and business intelligence frameworks supporting data-driven decision-making.
SEO Director | BI & Data Analytics Consultant
THE METROPOLITAN MUSEUM OF ART
01.2017 - 06.2017
- Directed search visibility strategy supporting more than 300,000 digital assets.
- Improved discoverability, audience acquisition, and search performance across global digital properties.
- Developed executive Power BI reporting systems supporting organizational performance visibility.
Director of Web Development & Search Growth
THE UNIVERSITY NETWORK (TUN)
01.2015 - 12.2016
- Scaled active user growth from 3,000 to more than 230,000 users within 12 months.
- Led software development, SEO strategy, web architecture, and digital growth initiatives supporting rapid platform expansion.
- Improved website performance, publishing workflows, search visibility, and operational scalability.
Marketing Director & Webmaster
AMERICAN INTEGRATED SECURITY GROUP
01.2012 - 01.2014
- Led website redevelopment, web development, SEO strategy, and digital marketing initiatives that improved visibility, lead generation, and online performance.
- Optimized technical infrastructure, application performance, and content architecture to support business growth objectives.
Education
Associate of Arts (A.A.) - undefined
Skills
- Executive Growth Leadership
- Enterprise SEO Strategy
- Organic Growth
- Customer Acquisition
- Revenue Growth
- Digital Transformation
- Executive Reporting
- Strategic Planning
- Cross-Functional Leadership
- Software Engineering & Web Architecture
- Python
- PHP
- JavaScript
- SQL
- REST APIs
- Full-Stack Development
- Application Architecture
- Web Infrastructure
- Performance Optimization
- AI & Automation
- OpenAI API
- Large Language Models (LLMs)
- AI Automation
- Prompt Engineering
- Programmatic Content Systems
- Workflow Automation
- Analytics & Business Intelligence
- Google Analytics 4 (GA4)
- BigQuery
- Looker Studio
- Power BI
- Attribution Modeling
- Forecasting
- Data Visualization
- Executive Dashboards
- Technical SEO & Search Strategy
- Enterprise SEO
- Technical SEO
- Website Migrations
- Core Web Vitals
- Site Architecture
- Crawl Optimization
- Schema Markup
- Local SEO
- Google Search Console
- SEMrush
- Ahrefs
- Screaming Frog
Certification
- Google Analytics 4 (GA4)
- Google Ads Search
- Microsoft Power BI Data Analyst Fundamentals
- Certified Ethical Hacker (CEH) Fundamentals
- Data Science & Analytics Training
- Advanced Ecommerce Analytics
- AI Security, Privacy & DevSecOps Training
Executive Career Highlights
- Directed enterprise SEO, web architecture, and digital growth strategy across a portfolio of more than 220 websites supporting national operations.
- Increased organic traffic by 150% within a highly competitive legal services market through technical SEO, analytics modernization, and content strategy.
- Scaled The University Network from 3,000 to more than 230,000 active users within 12 months through integrated SEO, software engineering, and growth initiatives.
- Managed search visibility and discoverability for more than 300,000 digital assets at The Metropolitan Museum of Art.
- Developed AI-powered automation systems utilizing Python, OpenAI APIs, analytics engineering, and custom software frameworks.
- Led enterprise analytics modernization initiatives using Google Analytics 4 (GA4), BigQuery, Looker Studio, and Power BI.
- Executed enterprise website migrations while preserving rankings, organic visibility, and business continuity.
- Combined nearly three decades of software engineering, web architecture, analytics, AI, and enterprise SEO leadership to drive measurable business outcomes.
Technical Leadership
- 28+ years combining enterprise SEO leadership with hands-on software engineering and web development.
- Designed and deployed custom web applications, analytics platforms, APIs, automation frameworks, and AI-powered systems.
- Led full-stack development initiatives utilizing Python, PHP, JavaScript, SQL, REST APIs, WordPress, Shopify, and enterprise CMS platforms.
- Directed website infrastructure modernization, application performance optimization, and technical platform migrations.
- Bridged executive leadership, engineering, product, and marketing teams to align technical execution with business growth objectives.
Timeline
Director of SEO - TRIBUTE TECHNOLOGY
01.2024 - Current
SEO & Marketing Strategist - BEYOND MARKETING
10.2023 - 08.2024
Senior SEO Manager - INJURYLAWYERS.COM / ESQUIRE LAW SERVICES
09.2020 - 02.2022
SEO Director | BI & Data Analytics Consultant - THE METROPOLITAN MUSEUM OF ART
01.2017 - 06.2017
Executive SEO Advisor - BTECH GROUP
07.2016 - 09.2019
Director of Web Development & Search Growth - THE UNIVERSITY NETWORK (TUN)
01.2015 - 12.2016
Marketing Director & Webmaster - AMERICAN INTEGRATED SECURITY GROUP
01.2012 - 01.2014
Founder | VP Digital Growth, Software Engineering & AI Strategy - DAMIAN SCHMIDT CONSULTANCY / HALTTRAX
01.1998 - Current
Brookdale Community College - Associate of Arts (A.A.),
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Meditation
Dancing
Swimming
Portfolio
FEATURED
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