Aidan Holt
Murray
Summary
Outdoor-focused seasonal professional with nearly 10 years of experience across ski retail, winter sports, tourism, hospitality, and destination-based guest experience. I’ve managed high-volume ski and snowboard operations, led seasonal teams, worked in Alaska and ski-town environments, and built a strong background in guest service, sales, public speaking, winter equipment, and fast-paced operations.
I’m an expert-level skier, advanced rock climber, confident winter driver, and capable outdoorsman looking to move closer to the mountain, the snow, and the actual guest experience. My background includes ski tuning, boot fitting, rental operations, tourism retail, bar and restaurant work, photography, team leadership, and customer recovery. I’m comfortable working hard, adapting quickly, speaking with guests, solving problems in real time, and relocating for seasonal work that gets me closer to the outdoors.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
General Manager
PW Companies LLC
Salt Lake City
05.2018 - Current
- Managed Cariloha and Del Sol retail locations under PW Companies in high-volume destination markets, including Kauai, Ketchikan, and Skagway.
- Represented two distinct tourism retail brands: Cariloha’s bamboo bedding, bath, apparel, and sleep products, and Del Sol’s color-changing apparel, accessories, sunglasses, nail polish, and souvenir-driven products.
- Led and trained small seasonal teams of approximately 6–10 employees in brand storytelling, product knowledge, guest engagement, sales standards, store presentation, and customer service.
- Worked directly with cruise passengers, shopping guides, VIP programs, collateral traffic, and international travelers in fast-paced seasonal markets.
- Managed daily store execution, sales goals, inventory flow, merchandising, customer recovery, POS operations, and operational standards during compressed tourism seasons.
- Coordinated seasonal staff logistics including housing communication, landlord coordination, intern arrivals, airport pickup/drop-off, and local support.
General Manager
Ski N See & ARCS Ski & Snowboard
Salt Lake City
10.2022 - 05.2026
- Managed high-volume ski and snowboard retail/rental operations across multiple locations, including South Towne, Salt Lake, and Sandy.
- Promoted to manage the company’s largest Sandy location, overseeing approximately 30 employees and a store generating roughly $3 million annually.
- Grew the South Towne business by approximately 200% in the first year and maintained roughly 80% of that increased revenue the following year.
- Managed hiring, firing, staff training, scheduling, conflict resolution, inventory, sales standards, and daily accountability.
- Developed years of hands-on ski and snowboard experience, including ski tuning, snowboard tuning, boot fitting, rentals, bindings, product selection, and guest equipment recommendations.
- Worked directly with guests ranging from first-time renters to advanced skiers and snowboarders, matching equipment to ability level, terrain, conditions, and goals.
Server
Hog Wallow pub
Salt Lake City
04.2021 - 08.2022
- Served as Assistant Manager at Hogwallow Pub from summer 2021 through October 2022, supporting daily bar and restaurant operations.
- Ran door shifts, checked IDs, managed guest entry, and helped maintain a safe and controlled bar environment.
- Picked up liquor and bar supplies, supported inventory needs, and helped keep the bar stocked for nightly service.
- Completed morning spill and overage counts from the previous night to support accurate inventory and cost tracking.
- Worked barback shifts, including cleaning, restocking, supporting bartenders, and keeping service areas running smoothly during busy nights.
- Worked serving shifts independently, including taking orders, managing guest tabs, handling payments, and preparing drinks as needed.
- Supported general restaurant duties including customer service, cleaning, shift coverage, and fast-paced guest recovery.
Service Bartender
The Corner Store
Park City
10.2021 - 05.2022
- Worked in a high-volume Park City ski bar and restaurant, supporting both front-of-house service and bar operations during busy seasonal traffic.
- Served as the restaurant service bartender, preparing drink orders for every table in the restaurant during fast-paced ski-season shifts.
- Maintained the service bar, including liquor organization, drink production, restocking, cleanliness, inventory counts, and service flow.
- Memorized drink menus, recipes, liquor offerings, and restaurant bar procedures to keep orders accurate and service moving quickly.
- Worked food running shifts, helping deliver food, support servers, clear tables, reset service areas, and keep the restaurant floor moving.
- Worked bar-side morning bartending shifts, serving guests directly in a classic ski-town bar environment.
- Built hands-on experience across multiple restaurant roles, including service bar, food running, guest support, inventory, cleaning, and general shift execution.
Education
Associate of Arts -
Salt Lake Community College
Salt Lake City, UT 08.2017 - 05.2018
Dixie High School
St. George, UTSkills
- Ski and snowboard expertise
- Boot fitting
- Ski tuning and snowboard tuning
- Rental shop operations
- Winter sports equipment knowledge
- Guest experience
- Tourism and seasonal hospitality
- Public speaking and group communication
- Team leadership
- Staff training and coaching
- Sales and upselling
- Inventory management
- POS system operation
- Cash handling
- Customer recovery and conflict resolution
- Visual merchandising
- Winter driving
- Photography and camera operation
- Bar and restaurant operations
- Adaptability in seasonal / remote locations
Timeline
General Manager
Ski N See & ARCS Ski & Snowboard
10.2022 - 05.2026
Service Bartender
The Corner Store
10.2021 - 05.2022
Server
Hog Wallow pub
04.2021 - 08.2022
General Manager
PW Companies LLC
05.2018 - Current
Associate of Arts -
Salt Lake Community College
08.2017 - 05.2018
Dixie High School