Lacrosse
Hockey
Researching Consumer Behavior
Sports Marketing
Aidan McMorrow
Dorset,VT
Summary
Problem solving Marketing student with a strong background in marketing research, consumer behavior analysis, and data-driven decision-making. Experienced in survey design, data collection, and analyzing consumer insights to support strategic marketing strategies. Skilled in tools such as Qualtrics, Excel, and statistical analysis software to translate research findings into actionable recommendations. Demonstrates strong analytical thinking, communication, and problem-solving abilities with a commitment to driving brand growth and customer engagement.
Detail-oriented individual with a strong proactive mindset and expertise in inventory management. Committed to maintaining a welcoming environment and ensuring customer satisfaction through effective collaboration and problem-solving.
Overview
2
2
years of professional experience
Work History
Nike Lacrosse Instructor
Castleton University
Castleton, VT
07.2023 - 08.2023
- Developed engaging lesson plans to enhance student learning experiences.
- Implemented innovative teaching strategies that improved student participation and comprehension.
- Collaborated with colleagues to design curriculum aligned with educational standards.
- Conducted assessments to evaluate student progress and adapt instructional methods accordingly.
Golf Shop Attendant
Lake St Catherine, Vt
Poultney, VT
06.2025 - 08.2025
- Assisted customers with merchandise selection and inquiries, enhancing overall shopping experience.
- Organized and maintained inventory, ensuring proper stock levels and product placement.
- Operated point-of-sale system accurately, processing transactions efficiently and effectively.
- Maintained cleanliness and orderliness of shop environment, creating welcoming atmosphere for patrons.
- Collaborated with team members to ensure smooth daily operations and customer satisfaction.
- Provided support during tournaments and events, facilitating guest engagement and participation.
Ropes Course Instructor
Bromley Mountain Resort
Peru, VT
05.2024 - 08.2024
- Instructed participants on safety protocols and equipment usage for ropes course activities.
- Assisted in the setup and maintenance of ropes course elements to ensure optimal safety and functionality.
- Facilitated team-building exercises, promoting cooperation and communication among participants.
- Monitored participant progress, providing guidance and encouragement throughout courses.
- Collaborated with team members to enhance course experience through feedback and suggestions.
- Built strong relationships with local schools and organizations, leading to increased bookings for educational programs.
Education
BBA - Marketing
Quinnipiac University
Hamden, CT05-2027
Skills
- Marketing Research
- Analyzing Consumer Behavior
- Qualtrics (Survey design & programming, Questionnaire development, Logic & branching)
- Proactive mindset
- Strong communication skills
- Microsoft Excel (Financial Modeling, Pivot Tables)
- Capital IQ
- Lesson planning
- Environmental awareness
- Teamwork and collaboration
- Problem-solving
Interests
Timeline
Golf Shop Attendant
Lake St Catherine, Vt
06.2025 - 08.2025
Ropes Course Instructor
Bromley Mountain Resort
05.2024 - 08.2024
Nike Lacrosse Instructor
Castleton University
07.2023 - 08.2023
BBA - Marketing
Quinnipiac University