Hootsuite
Aimee Austin
Marketing Manager
Pembroke Pines,FL
Summary
Forward-thinking Marketing Manager experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Manager
Amazing Lash Studio
Davie, FL
11.2019 - Current
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Managed company social media pages and increased social media presence, monitoring user engagement, focusing on beauty trends.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Supervised online and offline ad campaigns, reporting on results.
- Oversaw company media budget, increasing cost efficiency and sales.
Trainer Coordinator
Amazing Lash Studio
Davie, FL
10.2018 - Current
- Collected information about company objectives and employee deficiencies in order to assess training needs.
- Built training programs from conception through delivery while developing curriculum, training collateral, progress reports and client specifications.
- Improved organizational efficiency and control costs by educating employees on resource, time management, and State protocols.
- Partnered with management to conduct individual training needs analysis for required coaching and training.
- Facilitated virtual, in-person and blended learning sessions.
Licensed Aesthetician
Amazing Lash Studio
Davie, FL
01.2018 - Current
- Cultivated client relationships to create brand loyalty with clients achieving a 85% repeat client bookings and subscription rates for the last 6years.
- Promoted upsell to products to clients, consistently ranking in the top 10% of sales in the studio.
- Performed treatments and created and maintained records of treatment according to company policy.
B2B Manager
Allure Showroom
North Miami, FL
03.2016 - 12.2018
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Education
Bachelor of Science - Business Management
Lynn University
Boca Raton, FL 08.2012 - 06.2015
Skills
Workflow Optimization
Software
Microsoft Suite
Adobe Premiere Pro
Timeline
Social Media Manager
Amazing Lash Studio
11.2019 - Current
Trainer Coordinator
Amazing Lash Studio
10.2018 - Current
Licensed Aesthetician
Amazing Lash Studio
01.2018 - Current
B2B Manager
Allure Showroom
03.2016 - 12.2018
Bachelor of Science - Business Management
Lynn University
08.2012 - 06.2015