Salesforce
Aimee Boschma
Long Beach,CA
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Sales Manager
Helen of Troy
Orange County/Southwest Los Angeles
11.2023 - Current
- Managed DryBar and Curlsmith sales, education and events in Ulta, Sephora, Nordstrom and Macy’s
- Responsible for building and maintaining sales growth, store relationships and education, freelance education and scheduling and coaching, managing and hiring Account Coordinators
- Spearheaded innovative projects, fostering team collaboration
- Implement creative solutions, driving measurable results and enhancing operational efficiency
- Excelled as featured artist and guest speaker at various events, enhancing brand visibility and solidifying industry presence
- Developed creative marketing strategies and led innovative projects, fostering team collaboration and driving measurable results in sales and operational efficiency
- Leveraged sales data to identify key growth opportunities, conducting strategic market analysis and implementing data-driven solutions to boost overall performance
- Transformed team structure by developing Independent Contractors into Account Executives, enhancing organizational capabilities
- Orchestrate store training across retailers, enhancing product knowledge
- Integrate new field teams into major retailers
- Oversee product placement and expand market presence, resulting in improved sales performance
- Lead strategic negotiations for prime retail space, significantly improving product visibility.
Account Executive
DryBar
Orange County
08.2017 - 11.2023
- Managed sales, education and events in Ulta, Sephora, Nordstrom and Macy’s along with hiring, coaching and supporting independent contractors and Account Coordinators
- Continued incremental growth in sales and employee retention thru education and sales support
- Built relationships with management and employees in stores
- Organized training sessions and brand events with major retailers, enhancing brand visibility
- Spearheaded expansion initiatives, driving annual revenue growth exceeding $1M and consistently surpassing sales targets, earning MVP recognition
- Cultivated contractor teams, ensuring sales objectives were met while fostering strong market relationships and organizing impactful brand events
- Analyzed sales performance, optimized schedules, and strategically allocated budgets to accelerate company growth and maximize resource efficiency
- Led hiring, training, and mentoring programs for account coordinators and contractors, enhancing team capabilities and driving collective success.
Sephora Account Coordinator
Bobbi Brown Cosmetics
Los Angeles
09.2013 - 08.2017
- Managed education, events, sales and new store openings along with participating and holding trainings and events to promote the brand with the Sephora retailer and Los Angeles Bobbi Brown employees
- Spearheaded impactful sales events and partnerships, driving territory growth and elevating store rankings within a $4M portfolio
- Leveraged data analytics to craft strategic sales plans, boosting performance of top-tier stores and optimizing revenue streams
- Cultivated cross-brand alliances, synergizing with managers and education directors to amplify sales impact and brand visibility
- Represented brand as featured artist and speaker at industry events, bolstering brand presence and establishing thought leadership position
- Pioneered creative sales strategies, resulting in measurable growth and positioning stores as industry leaders in customer engagement and satisfaction.
Account Coordinator
Bobbi Brown Cosmetics
Las Vegas
09.2011 - 09.2013
- Managed the Las Vegas market for Bobbi Brown retailers creating support, education and events in Neiman Marcus, Nordstrom, Sephora, Saks Fifth Ave and Barney’s New York
- Strategically hired sales associates and freelance artists, aligning talent acquisition with business objectives to drive substantial sales growth
- Spearheaded artistry certification program, elevating team skills and driving sales performance to consistently rank in Sephora's top 10
- Bridged communication between account executives and education teams, effectively addressing store and artist needs for improved outcomes.
Counter Manager
Dillards
Glendale
08.2010 - 09.2011
- Pioneered promotional events, amplifying brand visibility and customer engagement
- Analyzed monthly plans, identifying trends to optimize counter performance
- Fostered strategic partnerships with account executives and buyers, driving substantial business growth through effective networking and relationship-building
- Conducted in-depth analysis of sales data, implementing targeted strategies to consistently surpass sales objectives and improve overall counter performance
- Spearheaded innovative training programs, introducing advanced techniques that significantly enhanced product application skills and customer satisfaction
- Rapidly established new counter, achieving 7th rank in four months and consistently surpassing sales targets through strategic performance optimization.
Makeup Artist
Nordstrom
Scottsdale
05.2007 - 08.2010
- Developed personalized makeup strategies, boosting client retention and consistently ranking top performer
- Created tailored product recommendations based on market trends, driving substantial sales growth
- Trained new associates in brand philosophy and techniques, enhancing team cohesion and customer experience
- Improved inventory management and display aesthetics, ensuring optimal stock levels and inviting environment
- Promoted brand values, enhancing team knowledge and delivering exceptional client experiences.
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Education
Nutrition Science
Texas A&M University
College Station, TX 08.2001 - 08.2005
Skills
- Sales processes
- Product and service sales
- Strategic planning
- Sales presentations
- Account management
- Vendor management
- Accomplished manager
- Relationship building
- Advanced Salesforcecom user
- Time management
- Decisive
- Analytical problem solver
- Verbal and written communication
- Territory Management
- Coaching and mentoring
- Positive and upbeat
- Sales Reporting
- Database Management
- Goals and performance
- Staff Management
- Sales expertise
Certification
- Intermediate Artistry Certification, Bobbi Brown Cosmetics
- Basic Artistry Certification, Bobbi Brown Cosmetics
Accomplishments
- Named "100 Proof Award" in 2019 for top producing Account Executive at DryBar.
- "Nordstrom Sales Achievement Award" beginning 2019 and for top Nordstrom sales along with top producing Trend Shows.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CulturePersonal development programsHealthcare benefitsPaid time offPaid sick leave401k matchStock Options / Equity / Profit SharingCareer advancementQuote
A mature person is one who does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and all things, and who walks humbly and deals charitably with the circumstances of life.
Eleanor Roosevelt
Software
Microsoft Office
Adobe Acrobat
Accelerated Analytics
Certify
Timeline
Sales Manager
Helen of Troy
11.2023 - Current
Account Executive
DryBar
08.2017 - 11.2023
Sephora Account Coordinator
Bobbi Brown Cosmetics
09.2013 - 08.2017
Account Coordinator
Bobbi Brown Cosmetics
09.2011 - 09.2013
Counter Manager
Dillards
08.2010 - 09.2011
Makeup Artist
Nordstrom
05.2007 - 08.2010
Nutrition Science
Texas A&M University
08.2001 - 08.2005