AIMEE COTTER
Milford
Summary
Hospitality leader with expertise in digital strategy, commercial performance, and guest-centric growth across branded and independent hotels. Strong track record of aligning marketing, revenue, and operations to drive measurable results. Known for simplifying complexity, building effective processes, and executing strategies that improve digital visibility and competitiveness in an evolving, AI-driven search landscape.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Regional Director of E‑Commerce
Pyramid Hotel Group
08.2020 - Current
- Lead digital commerce strategy across a diverse portfolio of hotels
- Drive direct revenue growth through brand and non‑brand digital channels
- Partner with property and corporate leadership on revenue and distribution strategy
- Oversee digital marketing performance, reporting, and optimization
- Mentor and develop e‑commerce and revenue leaders
Regional Director of E‑Commerce
Winegardner & Hammons Hotel Group, LLC
09.2018 - 08.2020
- Directed portfolio‑wide digital strategy and revenue growth initiatives
- Implemented e‑commerce best practices and performance dashboards
- Supported property teams with digital marketing and channel optimization
Corporate Director of Revenue Management
10.1999 - 08.2018
- Led revenue strategy across a large multi‑brand hotel portfolio
- Drove RevPAR, occupancy, and ADR improvements through pricing and forecasting
- Collaborated with sales and operations to align commercial strategy
Revenue Manager
06.1997 - 09.1999
- Managed pricing, inventory controls, and competitive market analysis
Front Office Manager
04.1996 - 05.1997
- Oversaw front desk operations and guest services performance
Front Desk Supervisor
02.1992 - 03.1996
- Supervised front desk staff and ensured service quality standards
Education
University of Cincinnati
Skills
- E‑Commerce Strategy
- Revenue Management & Yield Optimization
- Digital Distribution & Metasearch
- Hospitality Technology (CRS, RMS, PMS)
- Commercial Analytics & Reporting
- Team Leadership & Development
Certification
Certified Hospitality Digital Marketer (CHDM)
Timeline
Regional Director of E‑Commerce
Pyramid Hotel Group
08.2020 - Current
Regional Director of E‑Commerce
Winegardner & Hammons Hotel Group, LLC
09.2018 - 08.2020
Corporate Director of Revenue Management
10.1999 - 08.2018
Revenue Manager
06.1997 - 09.1999
Front Office Manager
04.1996 - 05.1997
Front Desk Supervisor
02.1992 - 03.1996
University of Cincinnati