RICHARD KROLIKOWSKI

Established and operate a strategic ecommerce & growth consultancy partnering with DTC and omnichannel brands to drive revenue growth, customer journey optimization, margin optimization, and operational scale.

Clients include Big Ass Fans, Midi Health, and Fortell.

Interim Ecommerce Lead; Operations, Merchandising & Platform Optimization (Contract at BigAssFans)

• Assumed day-to-day ownership of ecommerce and merchandising operations during leadership transition
• Led new product launches across US & international storefronts
• Owned promotional planning & execution
• Implemented structured QA/UAT, deploy protocols, and merchandising workflows
• Built process documentation across
• Optimized PDP information architecture
• Redesigned PLP content block strategy & CTA hierarchy
• Built and executed CRO roadmap and testing strategy
• Partnered with Finance & Operations on lead times, shipping logic, and margin controls
• Supported platform redesign and migration initiatives

Director-Level Ecommerce Lead; Launch, Growth & Optimization (Contract MIDI Health)

• Led launch and scaling of Midi’s first-ever DTC supplement business on Shopify.
• Launched 9 supplement SKUs including bundles & subscription models
• Executed first Black Friday/Cyber Monday campaign end-to-end
• Built and implemented first CRO roadmap & A/B testing program
• Improved CVR, engagement, and AOV through structured experimentation
• Launched; Product discovery quiz, Referral program, TikTok Shop, and Shopify Collective retailer/supplier integrations
• Built subscription retention strategy achieving 4% churn rate
• Designed cancellation retention flows to reduce subscriber churn
• Developed margin modeling & incremental revenue forecasting
• Partnered cross-functionally with; Marketing (email, affiliate, influencer), Fulfillment/3PL, Legal/compliance, and Finance
• Built KPI dashboards & executive performance reporting
• Established 2026 H1 campaign strategy & forecasting roadmap
• Integrated enhanced analytics & event tracking across funnel

Interim Head of Ecommerce & Web Operations (Contract at Fortell)

• Led tam that built and launched new Webflow website in 4 weeks
• Integrated; Appointment booking, FormCrafts email capture, Mailchimp, and Salesforce solutions
• Implemented granular GA4 & GTM event tracking
• Built uptime & performance monitoring with real time alerts and notifications for mission critical systems
• Designed escalation protocols & QA matrix
• Established ADA and data privacy frameworks
• Created data flow diagrams & cookie compliance documentation
• Built analytics dashboards and full funnel analysis reports

Dynamic leadership role overseeing digital product management, web marketing, and IT collaboration for enhanced eCommerce and website performance. Successfully led major redesign projects, improved operational efficiency, and drove measurable growth through strategic partnerships, data analytics, and cross-functional collaboration.

• Spearheaded a successful website redesign and solutions migration project, improving site speed and overall performance.
• Increased SEO channel performance by 30%, establishing benchmarks and analytics dashboards for ongoing optimization.
• Negotiated and onboarded third-party agencies and back-end solutions, reducing costs and improving service quality from partnerships.
• Drove successful product launches that increased brand visibility and customer acquisition.
• Improved project efficiency through strategic planning and resource allocation, enhancing cross-functional collaboration.
• Implemented operational monitoring systems, reducing risk and ensuring mission-critical system reliability.

Built e-Commerce department while managing a $750K tech stack and overseeing all website operations, product launches, and revenue-driving initiatives. Spearheaded cross-functional projects, optimized customer experiences, and ensured compliance with industry standards to drive business growth and scalability.

• Directed $750K tech stack budget, managing over 40 tools, services, and partnerships to ensure scalability and cost-
  efficiency.
• Led the successful launch of multiple product releases and multiple website rebrand and redesign projects, improving user engagement and revenue growth.
• Established a Conversion Rate Optimization (CRO) team, driving improvements in order conversions through innovative cross-device attribution solutions.
• Optimized e-Commerce operations, overseeing the development of site features, bug resolution, and compliance with PCI, ADA, and Data Privacy standards.
• Managed internal marketing and SEO optimizations, improving visibility and driving sales through targeted user experiences.
• Led projects to enrich sales attribution data, resolve cross device attribution hurdles, and built scalable solutions for retail and inside sales teams to increase conversion.
• Revamped the referral program, enhancing user experience and increasing conversions through a successful platform migration.

Led e-Commerce and digital marketing efforts, driving 15% YoY revenue growth by building automation infrastructures and

optimizing multi-channel marketing campaigns. Spearheaded strategies to improve customer engagement, reduce refund rates, and increase brand awareness through data-driven decision-making.

• Achieved 15% revenue growth YoY and met all advertising ROA, conversion, and CPA targets established with the executive team.
• Built and automated email marketing, digital advertising, affiliate marketing, and rewards programs, freeing time to focus on growth strategies.
• Reduced refund and customer service contact rates to below 8% by collaborating with customer service and optimizing the end-to-end funnel.
• Developed and implemented successful digital marketing campaigns, boosting customer engagement and increasing brand awareness.
• Optimized content strategy to improve search engine rankings and enhance user engagement across multiple channels.
• Analyzed competitor activity to adjust positioning and promotional strategies, maintaining competitive edge in the market.