Aishwarya Injety
Summary
Results-driven marketing professional with an MBA in Marketing and Digital Marketing, offering 5+ years of diverse experience in digital marketing strategy, content creation, and data analysis. Proven ability to manage comprehensive marketing campaigns, optimize SEO/SEM efforts, and leverage data insights to drive business growth. Adept at utilizing tools such as Google Analytics and CRM platforms to enhance marketing performance. Seeking to leverage skills and experience in a dynamic marketing role to contribute to organizational success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Graduate Assistant for Residential Education
University of New Haven
07.2024 - Current
- Provide mentorship and support to students, fostering a positive residential environment
- Develop and coordinate programs to enhance student engagement and community building
- Assist in crisis management and policy enforcement within residence halls
- Supervise and train Resident Assistants, ensuring effective leadership and team development
- Manage administrative tasks, including housing assignments and maintenance coordination.
Technical Recruiter
Randstad Engineering
07.2022 - 07.2023
- Identified, recruited, and screened candidates for technology positions
- Collaborated with hiring managers to set technical requirements and expectations
- Managed full-lifecycle recruiting including sourcing, interviewing, and negotiating offers
- Developed and maintained relationships with candidates and clients.
Subject Matter Expert - Quality Analyst
24-7 Intouch
07.2020 - 07.2022
- Managed risk and quality operations to ensure compliance with business rules and policies
- Communicated process contexts and supported the development of operational procedures
- Analyzed and reported on quality metrics to drive process improvements.
Transaction Risk Investigator
Amazon Development Centre
06.2019 - 06.2020
- Identified and investigated fraudulent transactions and counterfeit activities
- Took necessary actions to mitigate risks, including suspending seller profiles and removing fraudulent listings
- Worked with cross-functional teams to improve fraud detection systems.
Human Resources Assistant (Intern)
Value Labs LLP
11.2018 - 01.2019
- Assisted with talent acquisition processes and managed internship program logistics
- Supported HR team in various administrative tasks related to recruitment and onboarding.
Customer Relationship Manager
Nucleonix System Pvt. Ltd.
02.2015 - 05.2015
- Managed relationships with customers and potential clients
- Assisted in building a customer database and communicating product offerings.
Marketing Intern
ITC
04.2014 - 06.2014
- Worked on marketing ITC products and gathered customer feedback to inform marketing strategies.
Education
MBA in Marketing and Digital Marketing -
University of New Haven
08.2025
MBA in Marketing -
Sreenidhi Institute of Science And Technology (affiliated With JNTUH)
08.2019
B.B.M in Business Administration and Management -
Gandikota Business School, Kakatiya University
08.2016
Skills
- Digital Marketing Strategy: Expertise in developing and executing effective marketing strategies
- Content Marketing: Skilled in creating and managing content to boost brand visibility
- SEO/SEM: Proficient in search engine optimization and managing paid search campaigns
- Data Analysis: Experienced in using data insights to inform and refine marketing strategies
- Project Management: Proven ability to manage marketing projects from start to finish
- Google Analytics: Certified in using Google Analytics for performance monitoring
- Email Marketing: Competent in designing and executing email campaigns
- Social Media Management: Proficient in developing social media strategies and content
- CRM Tools (Salesforce): Experienced in managing customer relationships using CRM platforms
- Communication Skills: Strong ability to convey ideas clearly and effectively
- Team Leadership: Demonstrated ability to lead and collaborate with cross-functional teams
Certification
- LinkedIn Learning Excel 2019
- OWOW Lean White Belt
- Pareto
Timeline
Graduate Assistant for Residential Education
University of New Haven
07.2024 - Current
Technical Recruiter
Randstad Engineering
07.2022 - 07.2023
Subject Matter Expert - Quality Analyst
24-7 Intouch
07.2020 - 07.2022
Transaction Risk Investigator
Amazon Development Centre
06.2019 - 06.2020
Human Resources Assistant (Intern)
Value Labs LLP
11.2018 - 01.2019
Customer Relationship Manager
Nucleonix System Pvt. Ltd.
02.2015 - 05.2015
Marketing Intern
ITC
04.2014 - 06.2014
MBA in Marketing and Digital Marketing -
University of New Haven
MBA in Marketing -
Sreenidhi Institute of Science And Technology (affiliated With JNTUH)
B.B.M in Business Administration and Management -
Gandikota Business School, Kakatiya University
- LinkedIn Learning Excel 2019
- OWOW Lean White Belt
- Pareto
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