AIYAH MARAKA
Dallas,Texas
Summary
International brand, partnerships, and operations professional with 10+ years of experience across family-office investment, entrepreneurship, luxury and lifestyle brands, executive support, events, and high-touch client environments. Skilled in developing strategic relationships, creating investor- and executive-facing materials, managing cross-functional projects, building brands from concept to market, and delivering polished experiences for senior stakeholders. Brings strong emotional intelligence, visual judgment, cross-cultural fluency, and the ability to translate ideas into thoughtful, commercially relevant execution.
Overview
13
13
years of professional experience
Work History
Brand Advisor
FarmHouse Fresh Skincare
01.2023 - Current
- Advise a premium skincare brand on strategic partnerships, luxury lifestyle positioning, creative direction, talent acquisition, and market expansion.
- Developed strategies for premium skincare brand, enhancing brand awareness and driving customer engagement.
- Supported partnership and hiring strategy to align creative talent with brand growth and elevate customer experience.
- Brokered collaboration with Flabelus, an internationally recognized Spanish footwear brand, enhancing brand positioning within fashion and lifestyle sectors.
Founder & Brand Director
AIYAH - Crystal Accessories & Wellbeing Brand
01.2019 - Current
- Built an international jewelry and wellbeing brand from concept to market, overseeing brand identity, product development, e-commerce, partnerships, events, customer experience, and vendor coordination.
- Led website, SEO, social media, product copy, email and community touchpoints, and customer experience to create a cohesive premium brand presence.
- Developed a refined visual and verbal brand world, translating wellness, design, and emotional storytelling into commercially positioned products and experiences.
- Secured visibility in premium and boutique environments such as Four Seasons Hotels, Galleria Mall, and stores in Florence and Paris, enhancing brand prestige.
- Produced workshops, pop-ups, and wellness activations across Mexico City and the United States, fostering community engagement and reinforcing brand narrative.
Head of Platform
Reciprocity Capital Management
03.2022 - 02.2025
- Led platform, brand, communications, and founder-facing initiatives to enhance credibility with investors, founders, portfolio companies, and strategic partners.
- Created investor-facing fundraising decks, market intelligence materials, brand narratives, and external communications used in capital and stakeholder conversations.
- Produced high-level networking experiences that connected founders, investors, portfolio companies, and partners while ensuring optimal guest flow, tone, and relationship-building.
- Managed company website, digital presence, visual standards, and external-facing materials to reinforce trust, clarity, and strong market positioning.
- Conceptualized strategic programming and immersive brand experiences for portfolio companies, translating business objectives into memorable touchpoints.
- Family Office / Venture Capital
Content Creator & Event Collaborator
Residencia WW / What A Woman
Mexico City
01.2019 - 01.2020
- Produced social content and photo/video storytelling for women-centered creative platform, co-organized brand events with 7UP, United Colors of Benetton, and SENSE, enhancing community engagement.
- Created engaging content for social media platforms and blog posts.
- Developed initiatives for women-centered creative platform, fostering collaboration and creativity among participants.
- Researched trending topics to align content with audience interests.
- Collaborated with marketing team to develop cohesive brand messaging.
Product Assistant & UI Designer
Third Ear Meditation App
01.2017 - 01.2018
- Contributed to product development and user-interface design for wellness-focused mobile application, enhancing user experience.
- Assisted in development of wellness-focused mobile application, aligning features with user needs.
- Conducted user research to gather feedback on app functionality.
- Assisted in managing content updates for meditation session library.
- Collaborated with marketing team to promote new app features.
Chief of Staff / Principal Support
Renowned Global Motivational Speaker
New York
01.2014 - 01.2017
- Coordinated logistics, calendar, travel, styling, and property operations for a high-profile global public figure across multiple cities, ensuring seamless support and high-quality service.
- Coordinated large-scale speaking events for audiences of up to 2,000 attendees, partnering with PR, marketing, media, and production teams.
- Collaborated with vendors, creative partners, media teams, and senior stakeholders in high-touch environments, fostering strong relationships to support successful project outcomes.
- Styled the principal for television appearances, magazine shoots, and international engagements, balancing image, audience, and brand objectives.
- Drafted meeting summaries and follow-up communications while managing confidential personal and professional matters with discretion and composure, enhancing communication efficiency.
Middle East Coordinator
Love2Work
01.2015 - 01.2016
- Initiated B2B partnership discussions with HR and management teams at UAE consultancies.
- Coordinated team meetings to discuss project timelines and updates.
- Assisted in scheduling interviews and maintaining candidate records.
- Managed communication between departments to ensure workflow efficiency.
Women's Accessories Buying Intern
Ralph Lauren EU
01.2015 - 12.2015
- Assisted inventory management and product sourcing for seasonal collections, ensuring alignment with market trends.
- Supported European accessories order cycle, reported on best-sellers, created buy-by-store packages, and informed assortment decisions post-fashion week.
- Collaborated with cross-functional teams to enhance merchandising strategies, contributing to cohesive product presentation.
- Conducted market research to identify trends and consumer preferences.
Design Intern
Issa London, Designer Daniella Helayel
01.2014 - 01.2015
- Assisted in creating fashion designs and sketches for seasonal collections.
- Collaborated with the design team on fabric selection and color palettes.
- Assisted in design production, edited technical drawings, coordinated fabric supplier meetings, sourced materials, and contributed to collection development.
- Organized and maintained design samples and materials for easy access.
Event Organizer
World Economic Forum
01.2023
- Contributed to programming and logistics for a high-level convening during the World Economic Forum annual gathering.
Education
Certificate in Effective Communication for Business -
Dale Carnegie Course
London01-2017
BFA - Fashion Design & Marketing
University of The Arts London, London College of Fashion
UK 01-2016
Skills
- E-commerce strategy
- Brand partnerships
- Partnership development
- Pitch-deck development
- Visual storytelling
- Social media development
- Event coordination
- Strategic planning
- Adobe Photoshop
- Illustrator
- InDesign
- Excel
- Relationship building
- Community outreach
Languages
- English, native
- Arabic, native
- French, intermediate
- Spanish, conversational
Community And Leadership
- TEDx speaker and former London College of Fashion student representative.
- Volunteer and fundraising involvement with Habitat for Humanity, Kids Creating Peace, Global Harmony, Road to Freedom, and DAR Mexico.
- International experience across the United States, United Kingdom, Mexico, Switzerland, and the Middle East.
Tools And Capabilities
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Excel
- Website and e-commerce platforms
- Social media and content development
- Presentation and pitch-deck development
- Event and vendor coordination
Timeline
Brand Advisor
FarmHouse Fresh Skincare
01.2023 - Current
Event Organizer
World Economic Forum
01.2023
Head of Platform
Reciprocity Capital Management
03.2022 - 02.2025
Founder & Brand Director
AIYAH - Crystal Accessories & Wellbeing Brand
01.2019 - Current
Content Creator & Event Collaborator
Residencia WW / What A Woman
01.2019 - 01.2020
Product Assistant & UI Designer
Third Ear Meditation App
01.2017 - 01.2018
Middle East Coordinator
Love2Work
01.2015 - 01.2016
Women's Accessories Buying Intern
Ralph Lauren EU
01.2015 - 12.2015
Chief of Staff / Principal Support
Renowned Global Motivational Speaker
01.2014 - 01.2017
Design Intern
Issa London, Designer Daniella Helayel
01.2014 - 01.2015
Certificate in Effective Communication for Business -
Dale Carnegie Course
BFA - Fashion Design & Marketing
University of The Arts London, London College of Fashion