Aja Bailey
Houston,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Communications and Social Media Manager
Apostolic Church Of God
10.2022 - Current
- Boosted audience engagement with creation of compelling content for various digital platforms.
- Organized successful events and product launches that generated significant media coverage and customer interest.
- Managed multiple social media accounts, ensuring consistency in tone and messaging across all channels.
- Analyzed performance metrics and adjusted strategies accordingly to optimize results.
- Coordinated public relations efforts, securing placements in prominent publications and broadcast outlets.
- Created visually appealing marketing materials, enhancing brand image and attracting new clients.
Head of Digital Programming & Social Media
BLACKDOCTOR.ORG
02.2022 - Current
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Launched successful programming shows that achieved goals for increased website traffic and social media reach.
Football Director of Video & Technology
Morgan State University
08.2023 - 07.2024
- RESPONSIBLE FOR COACHES FILM
- CAMERA OPERATIONS
- MANAGEMENT: INTERNS AND SCHEDULES
- TROUBLE SHOOTING TECHNOLOGY ISSUES
- PROVIDED CREATIVE SERVICES: GRAPHICS & HIGHLIGHT VIDEOS
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
CO-DIRECTOR OF VIDEO
UNITED STATES FOOTBALL LEAGUE
03.2022 - 07.2022
- RESPONSIBLE FOR MANAGING 8 VIDEO COORDINATORS - 4 SITES, COACHES FILM, CAMERA OPERATIONS, TROUBLE SHOOTING TECHNOLOGY ISSUES
- Streamlined operations for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Developed innovative solutions to complex problems through creative problem-solving techniques and cross-functional collaboration.
- Developed detailed plans based on broad guidance and direction.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Established team priorities, maintained schedules and monitored performance.
VIDEO COORDINATOR
ALABAMA STATE UNIVERSITY FOOTBALL
06.2020 - 02.2022
- RESPONSIBLE FOR COACHES FILM, CAMERA OPERATIONS, MANAGEMENT: INTERNS AND SCHEDULES, TROUBLE SHOOTING TECHNOLOGY ISSUES, PROVIDED CREATIVE SERVICES: GRAPHICS & HIGHLIGHT VIDEOS
- Oversaw equipment maintenance and inventory management, reducing downtime and ensuring the availability of necessary tools for efficient video production.
- Coordinated with production teams to ensure timely delivery of high-quality videos for clients.
- Negotiated contracts with vendors or talent agencies as needed by securing favorable terms that met both financial constraints and project requirements.
- Enhanced video production quality by implementing efficient editing techniques and software tools.
Education
Master of Science - Marketing
University of Houston
Houston, TX12.2025
Bachelor of Arts - Mass Communications
ALABAMA STATE UNIVERSITY
Montgomery, AL05.2020
Skills
- Editing & Graphic Design
- Public Relations
- Digital Marketing
- DV Sport Software
- Staff Management
- Strategic Planning
- Content Development
- Media Relations
- Marketing Strategy
- Social Media Management
Timeline
Football Director of Video & Technology
Morgan State University
08.2023 - 07.2024
Communications and Social Media Manager
Apostolic Church Of God
10.2022 - Current
CO-DIRECTOR OF VIDEO
UNITED STATES FOOTBALL LEAGUE
03.2022 - 07.2022
Head of Digital Programming & Social Media
BLACKDOCTOR.ORG
02.2022 - Current
VIDEO COORDINATOR
ALABAMA STATE UNIVERSITY FOOTBALL
06.2020 - 02.2022
Master of Science - Marketing
University of Houston
Bachelor of Arts - Mass Communications
ALABAMA STATE UNIVERSITY
Similar Profiles
Keyonna CampbellKeyonna Campbell
Volunteer at Apostolic Church Of GodVolunteer at Apostolic Church Of God
Regina FinleyRegina Finley
Ordained Minister at Apostolic Church Of GodOrdained Minister at Apostolic Church Of God
Shai Simpson-BrownShai Simpson-Brown
Volunteer at Apostolic Church Of GodVolunteer at Apostolic Church Of God
Francisco CabanasFrancisco Cabanas
Manager at Treebeards RestaurantsManager at Treebeards Restaurants
Melanie MejiaMelanie Mejia
Patient Service Representative at Village Medical CentersPatient Service Representative at Village Medical Centers