Aja Bailey
Houston,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Communications and Social Media Manager
Apostolic Church Of God
10.2022 - Current
- Boosted audience engagement with creation of compelling content for various digital platforms.
- Organized successful events and product launches that generated significant media coverage and customer interest.
- Managed multiple social media accounts, ensuring consistency in tone and messaging across all channels.
- Analyzed performance metrics and adjusted strategies accordingly to optimize results.
- Coordinated public relations efforts, securing placements in prominent publications and broadcast outlets.
- Created visually appealing marketing materials, enhancing brand image and attracting new clients.
Head of Digital Programming & Social Media
BLACKDOCTOR.ORG
02.2022 - Current
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Launched successful programming shows that achieved goals for increased website traffic and social media reach.
Football Director of Video & Technology
Morgan State University
08.2023 - 07.2024
- RESPONSIBLE FOR COACHES FILM
- CAMERA OPERATIONS
- MANAGEMENT: INTERNS AND SCHEDULES
- TROUBLE SHOOTING TECHNOLOGY ISSUES
- PROVIDED CREATIVE SERVICES: GRAPHICS & HIGHLIGHT VIDEOS
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
CO-DIRECTOR OF VIDEO
UNITED STATES FOOTBALL LEAGUE
03.2022 - 07.2022
- RESPONSIBLE FOR MANAGING 8 VIDEO COORDINATORS - 4 SITES, COACHES FILM, CAMERA OPERATIONS, TROUBLE SHOOTING TECHNOLOGY ISSUES
- Streamlined operations for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Developed innovative solutions to complex problems through creative problem-solving techniques and cross-functional collaboration.
- Developed detailed plans based on broad guidance and direction.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Established team priorities, maintained schedules and monitored performance.
VIDEO COORDINATOR
ALABAMA STATE UNIVERSITY FOOTBALL
06.2020 - 02.2022
- RESPONSIBLE FOR COACHES FILM, CAMERA OPERATIONS, MANAGEMENT: INTERNS AND SCHEDULES, TROUBLE SHOOTING TECHNOLOGY ISSUES, PROVIDED CREATIVE SERVICES: GRAPHICS & HIGHLIGHT VIDEOS
- Oversaw equipment maintenance and inventory management, reducing downtime and ensuring the availability of necessary tools for efficient video production.
- Coordinated with production teams to ensure timely delivery of high-quality videos for clients.
- Negotiated contracts with vendors or talent agencies as needed by securing favorable terms that met both financial constraints and project requirements.
- Enhanced video production quality by implementing efficient editing techniques and software tools.
Education
Master of Science - Marketing
University of Houston
Houston, TX12.2025
Bachelor of Arts - Mass Communications
ALABAMA STATE UNIVERSITY
Montgomery, AL05.2020
Skills
- Editing & Graphic Design
- Public Relations
- Digital Marketing
- DV Sport Software
- Staff Management
- Strategic Planning
- Content Development
- Media Relations
- Marketing Strategy
- Social Media Management
Timeline
Football Director of Video & Technology
Morgan State University
08.2023 - 07.2024
Communications and Social Media Manager
Apostolic Church Of God
10.2022 - Current
CO-DIRECTOR OF VIDEO
UNITED STATES FOOTBALL LEAGUE
03.2022 - 07.2022
Head of Digital Programming & Social Media
BLACKDOCTOR.ORG
02.2022 - Current
VIDEO COORDINATOR
ALABAMA STATE UNIVERSITY FOOTBALL
06.2020 - 02.2022
Master of Science - Marketing
University of Houston
Bachelor of Arts - Mass Communications
ALABAMA STATE UNIVERSITY
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