Akshara Thummalapally
Summary
Salesforce Administrator & Developer with 1.8+ years of experience supporting Sales and Marketing teams through automation, integrations, and GTM enablement initiatives. Strong hands-on experience with Sales Cloud configuration, lead lifecycle management, campaign tracking, reporting, and Flow automation. Skilled in cross-functional collaboration, data synchronization between Salesforce and marketing platforms, and building scalable solutions that improve pipeline visibility and operational efficiency.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Salesforce Engineer III
AMERICAN EXPRESS
01.2024 - Current
- Supported Sales and Marketing teams by configuring and optimizing the Lead-to-Opportunity lifecycle in Salesforce Sales Cloud.
- Implemented Lead Assignment Rules to automate routing based on business criteria.
- Built Flow automation to update lead statuses, notify Sales reps, and maintain clean data during conversion.
- Enhanced Opportunity stage tracking to improve pipeline visibility and forecasting.
- Created dashboards for lead aging, conversion metrics, and campaign-influenced revenue reporting.
- Improved validation logic to ensure accurate Sales-Marketing handoff and data integrity.
- Partnered with Sales managers and Marketing stakeholders to gather requirements and conduct UAT sessions.
- Supported integration between Salesforce and external marketing systems for lead and campaign data synchronization.
- Assisted in validating REST API-based data exchange and troubleshooting discrepancies.
- Ensured accurate Campaign Member status mapping across systems.
- Supported lead scoring field configuration and campaign performance reporting.
- Developed REST API callouts with OAuth authentication for secure data integration.
- Supported event-driven architecture initiatives for near real-time data synchronization.
- Built logging and retry mechanisms to ensure data consistency across systems.
- Coordinated with QA, middleware teams, and stakeholders across E1, E2, and E3 environments.
- Improved reporting consistency between Sales and Marketing teams.
- Designed and implemented Salesforce Flows to automate manual record updates and business logic.
- Reduced manual operational workload by approximately 30% through automation.
- Replaced complex validation logic with scalable Flow-based solutions where appropriate.
- Participated in Agile sprint planning, release management, and production deployments.
Salesforce Administrator
Salesforce Administrator
09.2023 - 01.2024
- Managed user roles, profiles, permission sets, and field-level security.
- Created and maintained custom objects, fields, record types, and page layouts.
- Designed reports and dashboards to support Sales performance monitoring.
- Implemented Flows, Workflow Rules, and Validation Rules to automate business processes.
- Maintained data integrity through regular audits and quality checks.
- Supported onboarding and training of new Salesforce users.
- Collaborated with Sales and Marketing teams to enhance campaign tracking and lead management processes.
Education
Graduate Diploma - Computer Science
Campbellsville University
05.2026
Graduate Diploma - Business Administration
University of Nebraska at Omaha
01.2022
Bachelors - Business Administration
ICFAI BUSINESS SCHOOL
01.2019
Skills
- Email Studio, Journey Builder, Automation Studio
- Contact Builder, CloudPages
- Data Extensions & Subscriber Lists
- Campaign Segmentation
- Data Imports/Exports (FTP/API)
- Marketing Automation
- Reports & Dashboards
- Cross-cloud Integrations (Sales/Marketing Cloud)
- Training & User Support
- User Setup & Role Hierarchies
- Profiles & Permission Sets
- Field-Level Security
- Sharing Rules & Organization-Wide Defaults (OWDs)
- Login Access Policies & Audit Trail
- Change Sets
- Sandbox Management
- Metadata Deployment (Ant/CLI)
- Release Management Support
- Custom Objects, Fields, and Page Layouts
- Record Types & Business Processes
- Lightning App Builder
- Compact Layouts
- Field Dependencies & Picklist Management
- Salesforce Sales Cloud Administration
- Lead Lifecycle & Opportunity Management
- Campaign Tracking & Reporting
- Salesforce Flow (Before-Save & After-Save)
- Validation Rules & Process Automation
- Reports & Dashboards
- User Roles, Profiles & Security
- REST API Integrations
- Data Synchronization & System Integration
- GTM Enablement Support
- Cross-Functional Collaboration
- Agile Methodologies
Certification
- Salesforce Platform Developer I (PDI)
- Salesforce Platform Developer II (PDII)
- Salesforce Certified Administrator (SCA)
- Salesforce Certified Service Cloud Consultant
Timeline
Salesforce Engineer III
AMERICAN EXPRESS
01.2024 - Current
Salesforce Administrator
Salesforce Administrator
09.2023 - 01.2024
Graduate Diploma - Business Administration
University of Nebraska at Omaha
Bachelors - Business Administration
ICFAI BUSINESS SCHOOL
Graduate Diploma - Computer Science
Campbellsville University