Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aakash Reddy Kolan

Dallas,TX

Summary

Experienced and versatile Salesforce Marketing Cloud specialist with 4 years of expertise, complemented by 1 year in Salesforce development, I bring a comprehensive background in both technical and marketing automation solutions. My expertise spans email marketing, journey automation, and campaign management, as well as Salesforce application development using Apex, Visualforce, and Lightning technologies. Skilled in designing and implementing dynamic customer journeys and personalized messaging using AMPscript, I have a proven track record of leveraging SQL and data extensions for targeted campaigns and integrating Salesforce Marketing Cloud with other systems for seamless data flow. I am adept at translating business requirements into technical solutions, managing end-to-end implementations, and working collaboratively within agile environments. My experience includes working with Adstudio, Social Studio, and Einstein, and I am proficient in HTML, CSS, and JavaScript, further enhancing my capability to create effective marketing solutions. With strong communication skills and a commitment to delivering personalized customer experiences, I thrive in dynamic, multicultural teams and am eager to contribute to innovative projects in a global, forward-thinking environment.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Salesforce Marketing Cloud Developer

AT&T
Plano, TX
04.2023 - Current
  • Designed and implemented complex customer journeys and email marketing automations using Email Studio, Journey Builder, and Automation Studio, aligning with business requirements and marketing strategies.
  • Produced technical specifications, estimates, and deployment plans for Marketing Cloud solutions, ensuring all deliverables met client needs and project objectives.
  • Utilized AMPscript and SQL to create dynamic, personalized email content and automations, enhancing customer engagement and satisfaction.
  • Executed and optimized email, mobile, and journey campaigns across various channels, leveraging data-driven insights to improve campaign effectiveness.
  • Designed and managed reusable email templates and dynamic content blocks in Content Builder to ensure brand consistency and streamline campaign production.
  • Integrated Salesforce Marketing Cloud with external platforms like Mulesoft, ensuring smooth data flow and synchronization for comprehensive marketing solutions.
  • Performed end-to-end testing and quality assurance on email campaigns using tools like Litmus and Postman to ensure accuracy and cross-client compatibility.
  • Worked closely with development and QA teams to validate package deployments and troubleshoot technical issues, ensuring robust and error-free implementations.
  • Managed and resolved technical issues within Salesforce Marketing Cloud, maintaining campaign functionality and addressing any operational disruptions.
  • Created comprehensive documentation and best practice guidelines for Salesforce Marketing Cloud solutions to support team training and ongoing optimization.

Senior Salesforce Marketing Cloud Developer

Tech Mahindra
Remote
08.2021 - 03.2023
  • Executed email marketing and customer journey automation projects, leveraging Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
  • Utilized AMPscript, SQL, and JavaScript to personalize email content and automate marketing processes, driving improved customer engagement and campaign results.
  • Designed and implemented complex data models and workflows to enhance campaign targeting and effectiveness based on customer behavior and marketing strategies.
  • Developed and optimized HTML and CSS email templates, ensuring high deliverability and compliance with email marketing best practices.
  • Facilitated seamless data flow between Salesforce Marketing Cloud and CRM systems, ensuring accurate customer data management and synchronization.
  • Utilized reporting and analytics tools within Salesforce Marketing Cloud to monitor campaign performance, provide insights, and recommend optimizations.
  • Demonstrated strong problem-solving skills to troubleshoot and resolve issues with email campaigns and automations, ensuring smooth operations.
  • Worked with designers, content creators, and marketing managers to develop and execute successful marketing campaigns aligned with business goals.
  • Stayed updated with the latest advancements in Salesforce Marketing Cloud and email marketing, incorporating new techniques and best practices into campaigns.
  • Provided training and onboarding sessions for Salesforce Marketing Cloud users, enhancing their understanding of the platform and its capabilities.

Salesforce Marketing Cloud Developer

ValueMomentum
India
07.2020 - 07.2021
  • Leveraged extensive knowledge of Email Studio, Journey Builder, and Automation Studio to develop and manage comprehensive marketing campaigns.
  • Used AMPscript and SQL to craft personalized email content and landing pages, enhancing user engagement and campaign performance.
  • Created and optimized complex data models and workflows in Salesforce Marketing Cloud, driving effective customer journeys and automations.
  • Applied best practices for email deliverability and compliance, including segmentation, A/B testing, and personalization.
  • Demonstrated strong problem-solving abilities to address and resolve issues with campaigns and automations, ensuring reliable operations.
  • Collaborated with cross-functional teams to develop and execute marketing strategies, ensuring alignment with overall business objectives.
  • Managed integrations between Salesforce Marketing Cloud and other platforms to ensure seamless data flow and improved campaign effectiveness.
  • Leveraged Salesforce Marketing Cloud APIs for custom integrations and automation, expanding the platform’s functionality and capabilities.
  • Analyzed campaign performance using Salesforce Marketing Cloud’s reporting tools to provide actionable insights and recommendations for improvement.
  • Created detailed documentation for campaign setups and integrations, supporting team collaboration and ensuring project clarity.

Salesforce Admin/Developer

ValueMomentum
India
06.2019 - 07.2020
  • Worked with Business Systems Analysts to design and implement customized solutions for Sales Cloud and Service Cloud, addressing specific business needs.
  • Customized Salesforce objects, fields, and page layouts to enhance user experience and meet organizational requirements.
  • Created and managed workflows, assignment rules, and automation processes to streamline business operations and improve efficiency.
  • Wrote and enhanced Apex triggers and classes, and developed Visualforce pages to support custom business processes and reporting.
  • Created and maintained reports and dashboards to provide insights into key business metrics and support decision-making.
  • Provided support for end-users, managed case assignments, and configured Email-to-Case to improve case management and response times.
  • Adjusted user profiles, permission sets, and field-level security to tailor Salesforce access and functionalities to different user groups.
  • Used Apex Data Loader and other tools to manage data imports, exports, and backups, ensuring data integrity and accuracy.
  • Worked across sandboxes for development and testing, managing code migration to production using Change Sets and ensuring smooth deployments.
  • Provided clear and detailed documentation for custom solutions and maintained effective communication with stakeholders to ensure alignment and project success.

Education

Masters - Data Science

University of North Texas
USA
12.2022

Bachelors of Technology - Electronics and Communication Engineering

JNTU
01.2019

Skills

  • SalesForcecom
  • Forcecom
  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • Email Studio
  • Journey Builder
  • Mobile Studio
  • Content Builder
  • Automation Studio
  • Audience Builder
  • Interaction Studio
  • Analytics Builder
  • Data Studio
  • Datorama
  • LWC
  • Lightning components
  • Apex Language
  • Apex Classes/Controllers
  • Apex Triggers
  • SOQL
  • SOSL
  • Visual Force Pages/Component
  • S-Control
  • Apex Web Services
  • Partner WSDL & Enterprise WSDL
  • Workflow and Approvals
  • Dashboard
  • Forcecom IDE (Eclipse)
  • AJAX Tool Kit
  • Forcecom API tools (Data Loader)
  • Forcecom Explorer
  • Forcecom Platform
  • SQL Server Management Studio
  • Data Loader
  • Salesforce-to-Salesforce
  • Apex-Explorer
  • Informatics
  • AMPscript
  • SQL
  • JavaScript
  • SSJS
  • JSON
  • C/C
  • Java
  • J2EE
  • HTML
  • XML
  • CSS
  • SQL Server 2008
  • Oracle
  • MySQL
  • JSP
  • WSDL
  • SOAP
  • MuleSoft
  • MS Office
  • Adobe Photoshop
  • MS Excel
  • Silverlight
  • Eclipse IDE
  • IBM WebSphere 4x/5x
  • Apache Web Server
  • Tomcat 6x
  • UNIX
  • Windows (NT/2000/XP/Vista/7/11)

Certification

  • Certified Salesforce Marketing Cloud Email Specialist
  • Certified Salesforce Platform Developer-I
  • Certified Salesforce Platform Developer-II
  • Certified Salesforce Administrator

Timeline

Senior Salesforce Marketing Cloud Developer

AT&T
04.2023 - Current

Senior Salesforce Marketing Cloud Developer

Tech Mahindra
08.2021 - 03.2023

Salesforce Marketing Cloud Developer

ValueMomentum
07.2020 - 07.2021

Salesforce Admin/Developer

ValueMomentum
06.2019 - 07.2020

Masters - Data Science

University of North Texas

Bachelors of Technology - Electronics and Communication Engineering

JNTU

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Aakash Reddy Kolan