John Maria
Wauwatosa
Summary
Senior Salesforce Developer and Technical Lead with over 10 years of experience delivering enterprise-grade Salesforce solutions. Extensive expertise in integrating Salesforce with external systems using event-driven architecture and REST APIs. Adept at creating impactful solutions that align with financial processes, sales operations, and marketing initiatives, driving data-driven decisions and operational efficiency. Proven ability to lead cross-functional teams, design scalable systems, and collaborate with leadership to deliver strategic business outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Salesforce Developer – Technical Lead
Baird
01.2018 - Current
- Company Overview: Investment Banking Group
- Designed and deployed a proof-of-concept (POC) solution to display Salesforce data, including commission metrics and pipeline details, directly in Salesforce from snowflake data sourced Power BI dashboards
- Ensured robust data synchronization by leveraging Salesforce APIs and Power BI connectors, providing leadership with enhanced visibility into business performance
- Advanced Integrations: Built and implemented multiple integrations between Salesforce and external systems using event-driven architecture and fire-and-forget patterns
- Integrated Salesforce with Microsoft Teams to automate team creation and notifications
- While streamlining team collaboration
- Developed HTTP callout solutions for PeopleSoft, facilitating seamless financial data exchange and approvals directly within Salesforce
- Commission Review Process: Delivered a custom Salesforce solution to automate the annual commission review process for junior and senior bankers, increasing accuracy and transparency in financial reporting
- Junior Banker Efficiency Tools: Implemented project management and time-tracking solutions tailored to junior bankers’ needs, automating resource allocation and optimizing workflows
- Financial Sponsors Group Implementation: Designed Salesforce-based workflows for the Financial Sponsors Group to evaluate private equity groups, enabling detailed tracking, scoring, and reporting
- Marketing and Sales Alignment: Enhanced marketing campaigns by integrating Salesforce Pardot, enabling effective lead management and collaboration between sales and marketing teams
- Data-Driven Insights: Built advanced Salesforce dashboards for leadership, offering actionable insights into commission structures, banker productivity, and campaign ROI
- Technical Leadership: Led a team of developers and administrators to deliver complex Salesforce projects, ensuring adherence to best practices and scalability standards
- Investment Banking Group
Information Technology Advisory Associate
KPMG LLP
06.2015 - 01.2018
- IT Controls Audits: Performed SOC I and II audits, testing IT controls related to access, termination, physical security, and compliance for telecommunications and billing clients
- Financial Audits: Supported year-end audits for multiple industries, gaining deep insight into financial processes, including accounts payable, receivable, and operational expenses
- Leadership & Recognition: Managed interns and offshore associates, ensuring timely and high-quality project delivery
- Received multiple encore awards for outstanding performance
Salesforce Developer
Zywave
01.2015 - 01.2017
- Revenue Optimization: Replaced legacy revenue recognition and time-tracking systems with a Salesforce-based solution, saving $40,000 annually
- Automation and Cadence: Developed an Apex-driven cadence system for sales representatives, automating task creation and improving outreach processes
- Lightning Experience Migration: Transitioned key business teams to Salesforce Lightning Experience, replacing JavaScript buttons with custom Lightning components and Apex logic
- Marketing Automation: Integrated Salesforce with Pardot and Marketo, improving marketing campaign execution and tracking
Information Technologies Leadership Intern
General Electric Healthcare
05.2014 - 09.2014
- Customer Service Application: Built a direct customer order service application, reducing average call times by 7 minutes
- User Interface Enhancements: Developed optimized call center interfaces using JavaScript and jQuery to improve agent efficiency
Information Technologies Intern
Union Pacific Railroad
05.2013 - 12.2013
- ELearning Optimization: Investigated and recommended new eLearning solutions, saving $40,000 annually while improving content quality
- Web Development: Built an Access database and custom web application for managing training video information
Education
Bachelor of Science - Business Intelligence & Analytics, Financial Analysis
Creighton University
Omaha, NE05.2015
Skills
- Salesforce Community
- CPQ
- Apex
- Visualforce
- Lightning
- Pardot
- Marketo
- Gridbuddy
- Event-driven architecture
- Platform Events
- Fire-and-Forget patterns
- REST APIs
- SOAP APIs
- Power BI
- HTTP callouts
- Microsoft Teams
- HTML
- CSS
- JavaScript
- JQuery
- PHP
- MySQL
- SAP
- Oracle
- Salesforcecom
- Windows OS
- Mainframe
- SQL databases
- Financial dashboards
- Marketing automation platforms
- Project management systems
Certification
- Salesforce Certified Integration Architect
- Salesforce Certified Platform Developer I
- Salesforce Certified Administrator
Awardsandaffiliations
- Recognized for creating an impactful Power BI and Salesforce integration during Baird’s Solutionathon.
- Collaborated with IT leadership during a Solutionathon to develop a seamless integration between Salesforce and embedding Power BI, enabling dynamic, real-time data visualization for investment banking workflows.
- KPMG: Recruitment Committee Member & Transition Coach for new hires.
- GE Healthcare: Project Lead for Emerging Technologies Committee.
- Union Pacific: Member of Latino Employee Network & TIES Young Professional Network.
- Creighton University: Vice President of Alumni Relations, Alpha Kappa Psi – Professional Business Fraternity.
Timeline
Senior Salesforce Developer – Technical Lead
Baird
01.2018 - Current
Information Technology Advisory Associate
KPMG LLP
06.2015 - 01.2018
Salesforce Developer
Zywave
01.2015 - 01.2017
Information Technologies Leadership Intern
General Electric Healthcare
05.2014 - 09.2014
Information Technologies Intern
Union Pacific Railroad
05.2013 - 12.2013
Bachelor of Science - Business Intelligence & Analytics, Financial Analysis
Creighton University
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